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Audi e-tron goes all electric

It is all electric, as Audi unveiled its e-tron prototype SUV, the first completely electric vehicle from the company at this year’s Geneva Motor Show.

The Audi e-tron prototype offers a preview of the first all-electric model from the Audi brand. The camouflaged exterior conceals a sporty premium SUV with space for five people along with plenty of luggage room – the space and comfort are similar to that of a typical Audi luxury class model.

With a range suitable for longer journeys and the comprehensive charging options planned to be available, customers can drive purely electrically without making any compromises. The production version of the Audi e-tron prototype can fill up electricity at fast-charging stations with up to 150 kW of charging capacity in just under 30 minutes.

The production version of the Audi e-tron is planned to be launched to the European market at the end of 2018, when more details about the vehicle will be revealed. The car is produced at a carbon-neutral plant in Brussels.

The launch of the Audi e-tron, sets an important milestone for Audi’s future. In 2020, the brand plans to have three all-electric vehicles in the product range, with a four-door Gran Turismo – the production version of the Audi e-tron Sportback concept – and a model in the compact segment joining the sporty SUV. Audi plans to launch more than 20 electric cars and plug-in hybrids by 2025 – spread across all segments and concepts.

Showcasing high-voltage technology: behind the prototype’s design camouflage

The Audi e-tron prototype does not wear the traditional prototype camouflage, but instead illustrates its electrification genes with a specially developed design film in the colours of black, white and orange.

The distorted e-tron lettering stretches across the entire flank, as if it was charged with electricity. The “e” winds its way around the tailgate at the height of the front fender and is literally electrifying. Mimicking the high-voltage grid, orange elements illustrate the fact that the Audi e-tron prototype is fully electric – the lower part of the car, for example, is encircled with alternating orange and black segments. The expressive sills, with their colourful inserts, indicate where the battery and energy center of the car is located.

Four continents, more than five million kilometres: testing under extreme conditions

Up until the Audi e-tron is officially launched at the end of the year, the sporty SUV will complete test drives on four continents as part of its testing. Whether it’s in the cold temperatures of Scandinavia or in the heat of Africa; in the mountainous altitudes of Asia or on the north loop of the Nürburgring; in the stop-and-go traffic of major Chinese cities or on American highways – the purely electrically powered SUV has to prove its all-round qualities in uncompromising practical tests under extreme conditions.

Audi is testing the pre-series vehicles for customer-focused operation in all climate zones ranging from below -20 to above +50 degrees Celsius. In addition, intensive tests of the charging technology are being conducted worldwide – an important safeguarding criterion for battery-electric models. The individual charging standards are tested on proving grounds and in public areas to validate the full range of different charging options.

In total, just fewer than 250 Audi e-tron prototypes are to be used in the tests. They will cover more than five million kilometres – roughly equivalent to 125 times around the earth and 85,000 hours on the road.

Hunting down the prototype in Geneva: a pre-launch campaign

Prior to the world premiere, part of the Audi e-tron test fleet will be out on public roads wearing the electrifying camouflage design. The distinctive prototypes made their first stop in Geneva, driving past prominent sites in the Swiss metropolis as part of the 2018 Geneva Motor Show activities. The public have been encouraged to photograph the prototypes in its designer livery and post their scoop photos on social media using #etron. Audi will publish the best pictures on the website at www.e-tron.audi, without any hide-and-seek.

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Two-thirds of adults ready for cars that drive themselves

The latest Looking Further with Ford Trends Report reveals that behaviour is changing across key areas of our lives

Self-driving cars are a hot topic today, but if you had to choose, would you rather your children ride in an autonomous vehicle or drive with a stranger? You may be surprised to learn that 67 per cent of adults globally would opt for the self-driving car.

That insight is one of many revealed in the 2019 Looking Further with Ford Trend Report, released last week. The report takes a deep look into the drivers of behavioural change, specifically uncovering the dynamic relationships consumers have with the shifting landscape of technology.

Change is not always easy, particularly when it is driven by forces beyond our control. In a global survey of 14 countries, Ford’s research revealed that 87 per cent of adults believe technology is the biggest driver of change. And while 79 per cent of adults maintain that technology is a force for good, there are large segments of the population that have significant concerns. Some are afraid of artificial intelligence (AI). Others fear the impact of technology on our emotional wellbeing.

“Individually and collectively, these behavioural changes can take us from feeling helpless to feeling empowered, and unleash a world of wonder, hope and progress,” says Kuda Takura, smart mobility specialist at Ford Motor Company of Southern Africa. “At Ford we are deeply focused on human-centric design and are committed to finding mobility solutions that help improve the lives of consumers and their communities. In the context of change, we have to protect what we consider most valuable – having a trusted relationship with our customers. So, we are always deliberate and thoughtful about how we navigate change.”

Key insights from Ford’s 7th annual Trends Report:

Almost half of people around the world believe that fear drives change
Seven in 10 say that they are energised by change
87 per cent agree that technology is the biggest driver of today’s change
Eight in 10 citizens believe that technology is a force for good
45 per cent of adults globally report that they envy people who can disconnect from their devices
Seven out of 10 consumers agree that we should have a mandatory time-out from our devices

Click here to read more about the seven trends for 2019.

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At last, cars talk to traffic lights to catch ‘green wave’

By ANDRE HAINZLMAIER, head of development of apps, connected services and smart city at Audi.

Stop-and-go traffic in cities is annoying. By contrast, we are pleased when we have a “green wave” – but we catch them far too seldom, unfortunately. With the Traffic Light Information function, drivers are more in control. They drive more efficiently and are more relaxed because they know 250 meters ahead of a traffic light whether they will catch it on green. In the future, anonymized data from our cars can help to switch traffic lights in cities to better phases and to optimise the traffic flow.

In the USA, Audi customers have been using the “Time-to-Green” function for two years: if the driver will reach the lights on red, a countdown in the Audi virtual cockpit or head-up display counts the seconds to the next green phase. This service is now available at more than 5,000 intersections in the USA, for example in cities like Denver, Houston, Las Vegas, Los Angeles, Portland and Washington D.C. In the US capital alone, about 1,000 intersections are linked to the Traffic Light Information function.

Since February, Audi has offered a further function in North America. The purpose of this is especially to enable driving on the “green wave”. “Green Light Optimized Speed Advisory” (GLOSA) shows to the driver in the ideal speed for reaching the next traffic light on green.

Both Time-to-Green and GLOSA will be activated for the start of operation in Ingolstadt in selected Audi models. These include all Audi e-tron models and the A4, A6, A7, A8, Q3, Q7 and Q8 to be produced from mid-July (“model year 2020”). The prerequisite is the “Audi connect Navigation & Infotainment” package and the optional “camera-based traffic sign recognition”.

Why is this function becoming available in Europe two years later than in the USA? 

The challenges for the serial introduction of the service are much greater here than, for example, in the USA, where urban traffic light systems were planned over a large area and uniformly. In Europe, by contrast, the traffic infrastructure has developed more locally and decentrally – with a great variety of traffic technology. How quickly other cities are connected to this technology depends above all on whether data standards and interfaces get established and cities digitalise their traffic lights.

On this project, Audi is working with Traffic Technology Services (TTS). TTS prepares the raw data from city traffic management centres and transmits them to the Audi servers. From here, the information reaches the car via a fast Internet connection.

Audi is working to offer Traffic Light Information in further cities in Germany, Europe, Canada and the USA in the coming years. In the large east Chinese city of Wuxi, Audi and partners are testing networks between cars and traffic light systems in the context of a development project.

In future, Audi customers may be able to benefit from additional functions, for example when “green waves” are incorporated into the ideal route planning. It is also conceivable that Audi e-tron models, when cruising up to a red traffic light, will make increased used of braking energy in order to charge their batteries. Coupled with predictive adaptive cruise control (pACC), the cars could even brake automatically at red lights.

In the long term, urban traffic will benefit. When cars send anonymised data to the city, for example, traffic signals could operate more flexibly. Every driver knows the following situation: in the evening you wait at a red light – while no other car is to be seen far and wide. Networked traffic lights would then react according to demand. Drivers of other automotive brands will also profit from the development work that Audi is carrying out with Traffic Light Information – good news for cities, which are dependent on the anonymised data of large fleets to achieve the most efficient traffic management.

In future, V2I technologies like Traffic Light Information will facilitate automated driving. 

A city is one of the most complex environments for an autonomous car. Nevertheless, the vehicle has to be able to handle the situation, even in rain and snow. Data exchange with the traffic infrastructure can be highly relevant here. 

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