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Audi e-tron goes all electric

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It is all electric, as Audi unveiled its e-tron prototype SUV, the first completely electric vehicle from the company at this year’s Geneva Motor Show.

The Audi e-tron prototype offers a preview of the first all-electric model from the Audi brand. The camouflaged exterior conceals a sporty premium SUV with space for five people along with plenty of luggage room – the space and comfort are similar to that of a typical Audi luxury class model.

With a range suitable for longer journeys and the comprehensive charging options planned to be available, customers can drive purely electrically without making any compromises. The production version of the Audi e-tron prototype can fill up electricity at fast-charging stations with up to 150 kW of charging capacity in just under 30 minutes.

The production version of the Audi e-tron is planned to be launched to the European market at the end of 2018, when more details about the vehicle will be revealed. The car is produced at a carbon-neutral plant in Brussels.

The launch of the Audi e-tron, sets an important milestone for Audi’s future. In 2020, the brand plans to have three all-electric vehicles in the product range, with a four-door Gran Turismo – the production version of the Audi e-tron Sportback concept – and a model in the compact segment joining the sporty SUV. Audi plans to launch more than 20 electric cars and plug-in hybrids by 2025 – spread across all segments and concepts.

Showcasing high-voltage technology: behind the prototype’s design camouflage

The Audi e-tron prototype does not wear the traditional prototype camouflage, but instead illustrates its electrification genes with a specially developed design film in the colours of black, white and orange.

The distorted e-tron lettering stretches across the entire flank, as if it was charged with electricity. The “e” winds its way around the tailgate at the height of the front fender and is literally electrifying. Mimicking the high-voltage grid, orange elements illustrate the fact that the Audi e-tron prototype is fully electric – the lower part of the car, for example, is encircled with alternating orange and black segments. The expressive sills, with their colourful inserts, indicate where the battery and energy center of the car is located.

Four continents, more than five million kilometres: testing under extreme conditions

Up until the Audi e-tron is officially launched at the end of the year, the sporty SUV will complete test drives on four continents as part of its testing. Whether it’s in the cold temperatures of Scandinavia or in the heat of Africa; in the mountainous altitudes of Asia or on the north loop of the Nürburgring; in the stop-and-go traffic of major Chinese cities or on American highways – the purely electrically powered SUV has to prove its all-round qualities in uncompromising practical tests under extreme conditions.

Audi is testing the pre-series vehicles for customer-focused operation in all climate zones ranging from below -20 to above +50 degrees Celsius. In addition, intensive tests of the charging technology are being conducted worldwide – an important safeguarding criterion for battery-electric models. The individual charging standards are tested on proving grounds and in public areas to validate the full range of different charging options.

In total, just fewer than 250 Audi e-tron prototypes are to be used in the tests. They will cover more than five million kilometres – roughly equivalent to 125 times around the earth and 85,000 hours on the road.

Hunting down the prototype in Geneva: a pre-launch campaign

Prior to the world premiere, part of the Audi e-tron test fleet will be out on public roads wearing the electrifying camouflage design. The distinctive prototypes made their first stop in Geneva, driving past prominent sites in the Swiss metropolis as part of the 2018 Geneva Motor Show activities. The public have been encouraged to photograph the prototypes in its designer livery and post their scoop photos on social media using #etron. Audi will publish the best pictures on the website at www.e-tron.audi, without any hide-and-seek.

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Girls get 50,000 toy cars to combat stereotypes

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“That’s for boys, not for girls” – a social stigma Mercedes-Benz USA and Mattel are determined to change, and they are hoping that donating 50,000 toy cars can help. Kicking off today for National STEM/STEAM Day, 50,000 young girls across the nation will engage in programs to challenge gender stereotypes that research shows can impact decisions later in life. It’s all part of “No Limits,” an initiative created by Mercedes-Benz in partnership with Mattel and the National Girls Collaborative Project (NGCP), a network of organizations that encourages girls to pursue science, technology, engineering and math (STEM) careers.

The first “No Limits” programs launch today with special workshops in Atlanta, Los Angeles and New York City, where thousands of young children will be inspired to think outside of the box when it comes to career aspirations. Through February 2020, girls across the U.S., through more than 100 organizations, will engineer toy racetracks, design cars, engage with female role models and attend STEM workshops through programs designed to expand how they see their future.

As a tangible reminder that they can do anything they set their minds to, MBUSA and Mattel will gift 50,000 Matchbox die-cast toy replicas of a very special Mercedes-Benz 220SE to participating children. It was in this car that Ewy Rosqvist defied all odds to become the first woman to compete in and win one of the most grueling races, the Argentinian Grand Prix, shattering records and the notion that women could not compete.

“Whatever they aspire to be – an astronaut, engineer, judge, nurse, even the President, we want all children to dream big, dream bold and never give up on that dream,” said Mark Aikman, general manager of marketing services for MBUSA. “We’ve seen that stories like Ewy’s – championing women trailblazers and achievers – can have a big impact by calling into question the gender stereotypes that children may inadvertently adopt.”

In fact, according to the National Science Board, women only represent 29% of the current science and engineering workforce. When asked their reasons for not majoring in STEM, young women often cite a lack of encouragement and role models.

“The No Limits initiative is important to the future success of our young girls,” said Karen Peterson founder and CEO of the NGCP. “Demand for workers with STEM-based skills is rapidly growing, yet women are still significantly underrepresented in these fields. We know that gender associations are formed at a very young age. We applaud Mercedes-Benz and Mattel in their efforts to breakdown the gender stereotypes that keep young girls from engaging in STEM studies.”

Earlier this year, Mercedes-Benz released a video capturing young girls designating an assortment of traditionally gendered toys. After being shown the short film, Ewy Rosqvist: An Unexpected Champion, each girl has a visible attitude shift towards toys they previously identified as just “for boys.”

Last month, Digital Girl, Inc., a Brooklyn-based non-profit dedicated to empowering the underserved youth of New York City, especially young girls, to pursue studies and careers in STEM fields, tested this theory with similar results. A new video documents the results as the girls realize that they can be the next generation of female trailblazers and they themselves talk about the need to inspire more girls.

“Our goal is to inspire children to imagine all that they can become and break down gender stereotypes in the toy aisle with purpose-driven programs like this,” said Amanda Moldavon, Senior Director, Vehicles Brand Creative. “Most people don’t know that the creator of Matchbox made the first vehicle for his daughter who was only allowed to bring toys to school that fit inside a matchbox. So, from its origin, it has been an inclusive way for kids to explore the world around them.”

More than 100 organizations across the country will participate in No Limits including Atlanta Public Schools, Digital Girl, Inc., Beyond the Bell, among others. A list of all participating organizations can be found here. A discussion guide is available for those who have an opportunity to encourage and mentor young children and would like to help advance this conversation.

In addition to the toy cars that will be gifted by MBUSA and Mattel (also in support of closing the Dream Gap) through the National Girls Collaborative, the Ewy Matchbox toy replica will be sold in stores nationwide beginning in December. Follow the No Limits initiative on social using #GirlsHaveNoLimits.

Both “No Limits” videos were produced by R/GA, New York.

About Ewy Rosqvist

Ewy Rosqvist is a Swedish racing champion who in 1962 made history for being the first woman to enter and win one of the toughest rallies in the world. After watching her husband race for years, she decided to take it up herself and entered the Argentinian Grand Prix – a gruelling three-day journey across rough terrain. Ewy was ridiculed for entering the race and told she wouldn’t be able to complete the course. Not only did she finish, she went on to be the first person to win every stage of the race, set a speed record and beat the previous champion by over three hours.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), the sales and marketing arm for Mercedes-Benz in the United States and headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States from the sporty A-Class sedan to the flagship S-Class and the Mercedes-AMG GT R.

MBUSA’s philanthropic focus is on educating and empowering youth. On a national level, the company supports Laureus Sport for Good which uses sports to help at-risk youth and the Johnny Mac Soldier’s Fund which provides scholarships to children of the fallen military.

In Atlanta, MBUSA is involved with over 50 organizations in its effort to educate and empower the next generation to achieve success and address local needs in its community, particularly Atlanta’s Westside, the area surrounding the Mercedes-Benz Stadium that includes under-resourced neighbourhoods. MBUSA has won numerous awards for its community efforts including, A Gold Stevie® Award for its Greatness Lives Here campaign, Corporate Champion Tree recognition from Trees Atlanta and a Community Impact Award from the Georgia Department of Economic Development.

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Keeping tabs on Mini from afar

The Mini Cooper Clubman is putting the ‘remote’ in ‘remote control’. The Mini Connected Drive option pushes all the right buttons, finds BRYAN TURNER.

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While Mini has had Connected Drive Remote Services on board for just over a year now, the Cooper Clubman reveals how powerful such technology can be. From remote controlled car commands like locking and unlocking, to car servicing details, it makes complete sense to add this option to one’s Mini configuration for additional peace of mind.

The Cooper Clubman shows off a slightly different configuration of the Connected Drive system that seems to be slightly more streamlined than before. To pair the car to a phone, one needs to download the Mini Connected Drive app from the App Store for iPhone or Play Store for Android. The app is different from the BMW Connected Drive app.

Once the app is installed, users create a Mini account. The app will then request the last seven characters of the Mini’s vehicle identification number. Because this is a public-facing number, the car confirms that it is connecting by displaying another code on the infotainment screen. After confirming that code in the app, Mini will confirm the car’s registration on their servers. This process takes about five minutes.

While this sounds like quite a process, it’s really simple, and ensures the connected car isn’t hacked. This is crucial because the car is fitted with 4G/LTE, making it Internet-facing to ensure users can control it from virtually anywhere. This process shows a carefully thought-out user design that’s focused on security.

The app’s home view provides an intuitive way of checking up on the car while the driver is away. It allows users to lock and unlock the car while away, which is useful for those who worry about whether their cars are locked while they’re far from their vehicles. It also helps drivers find their cars in parking lots. One can either select the discreet option of remotely activating the headlamps, or go a bit louder by activating the horn remotely.

For those who don’t know the approximate location of their car, one can activate the Locate Vehicle feature, which uses the car’s GPS to send a map location back to the app.

Thinking about how hot one’s car is going to be, especially when parking it in the sun, is no longer something Mini Connected Drive users have to worry about. Users can either activate ventilation remotely to cool the car before they get in, or schedule ventilation for later in the day if they know when an appointment is going to end. One can also get a notification on the smartphone, or smartwatch, when the car has cooled to the requested temperature.

A pre-ride check can be done from the app, by checking the tyre pressure and engine oil without going near the car. This can also be done on the infotainment panel from within the car.

Typing in destinations can be performed from the app, which makes it more comfortable when inputting longer addresses, compared to typing in on the infotainment touchscreen. If calendar appointments hold address information, the address automatically syncs and appears on the infotainment screen for single-tap navigation. Favourites for the on-board navigation can be set from the app as well.

One can also install specific apps to the infotainment system via the Connected Drive app. These include Spotify, Deezer, Audible, and Life 360. The apps are certified and optimised by Mini to be used from the infotainment system.

On the top-of-the-range John Cooper Works performance kit, it comes standard with keyless ride, and a redesigned graphical display called Radio Mini Visual Boost. The infotainment panel is a 6.5 inch touchscreen with a separate scroll wheel controller. An option called Connected Navigation Plus offers a larger 8.8-inch touchscreen, with real-time traffic updates, a personal concierge service, wireless charging for smartphones, and includes Apple CarPlay. 

CarPlay allows iPhone users to access iPhone apps from the touchscreen, which makes navigation with Google Maps, Waze or Apple Maps possible. One can also talk to Siri while driving, to send messages or make calls. The CarPlay option can also work wirelessly, in addition to the regular cable connected option. Unfortunately, Android users are out of luck with Android Auto connectivity. That said, all the other features, like Bluetooth audio and contact sync, still work perfectly with the system

The Mini Connected Drive app offers a highly convenient method of checking on and controlling one’s Mini while away.

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