Connect with us

Featured

AppDate: Liberty brings learning channel to app

In this week’s app roundup, SEAN BACHER takes a look at TenFold, Uber ICEplus, KLM’s Travel Guide, MTN’s Supersonic, and Samsung Pay with Discovery Tab.

Published

on

TenFold

Liberty has partnered with the Mindset Network to deliver Maths and Physical Science education to learners across South Africa using a mobile app called TenFold Education. It offers educational content and extra learning material for learners in grades 10 to 12.

In the 1990s, millions of school children tuned into the Liberty Learning Channel to watch William Smith and other educators teach Maths and Physical Science in a studio, using a projector. While this format was relevant back then, the learning landscape today has completely evolved.

In addition to TenFold, a 60-minute interactive television show airs on DSTV Channel Mindset TV. It offers a full learning experience aligned to the CAPS curriculum, and is broadcast every day during school terms. The content on the TenFold App provides interactive nuggets of the same information, and houses hundreds of hours of instructional video resources, and exam style assessments.

Platform: Android and iOS

Expect to pay: A free download

Stockists: Download TenFold for Android hereand for iOS here.

Uber ICEplus

Using Uber safely starts with riders checking their ride details. But what happens when an accident or an incident happens on a trip? With safety being a number one priority for Uber, it has provided features to keep riders safe from before your trip starts to after it ends, ensuring transparency and traceability. One such feature is the in-app emergency button which is available to riders during trips in any safety-related incidents.

This feature, which is provided by ICEplus, a mobile panic button solution, can be found in Uber’s safety toolkit, making it easily accessible for riders on their home screen.

Where safety is compromised, riders can call for assistance directly from the Uber app by tapping the shield icon on the map. Once the in-app button has been activated, riders will be connected to ICEplus Incident Management Centre, where a consultant will assess the nature of the safety incident and either dispatch a third-party private security company or medical response team to the rider’s location. The ICEplus agent will stay on the line with riders until they are safe.

Platform: Android and iOS

Expect to pay: A free download

Stockists: Accessible through through the Uber app which can be downloaded here

KLM’s Travel Guide

Alexa users can go in search of the KLM destination best suited to them using KLM’s Travel Guide. The app offers inspiration as well as personal advice in terms of flight duration, budget, travel dates and specifications, such as a “city trip” or “beach holiday”. 

Based on this information, KLM suggests the destination that best fulfils the passenger’s wishes, along with the ticket price and a short description. This KLM service is available on all speakers running the Alexa operating system, with or without a screen.

Platform: Available on any device using the Alexa OS

Expect to pay: A free download

Stockists: Visit KLM here for more information. 

Click here to read about MTN’s Supersonic fibre and Samsung Pay with Discover Tab

Previous Page1 of 2

Featured

Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

Published

on

Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

Continue Reading

Featured

GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

Published

on

GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

Continue Reading

Trending

Copyright © 2019 World Wide Worx