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AppDate: My Muze brings music to the masses
In his latest roundup, SEAN BACHER highlights My Muze, Kauai, SANRAL’s Mobility, KWV augmented reality and iiDENTIFii
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Vodacom My Muze
Since launching its music gateway in April, Vodacom has made over 30-million songs available on My Muze, which has attracted 1,3 million visitors and almost a million app installations.
Vodacom says this is mainly due to its ease of use, the ability to catch up on music industry news and watch music videos on integrated apps like Video Play or YouTube Music, and to livestream radio and listen to podcasts from radio stations.
Designed to curate music experiences into a single destination, My Muze is aimed at empowering young or new artists and ensuring access to music.
Another differentiating feature is that My Muze gives aspiring musicians the opportunity to expose their talents, as they can upload their music with the prospect of being discovered and signed to a music record label. My Muze is a partner to the 2019 South African Music Awards and for the first time allowed consumers to cast their vote digitally for the Record of the Year.
Vodacom is offering free data for use on My Muze: It is available across all networks, but Vodacom subscribers can browse the platform without using any data.
Platform: Android
Expect to pay: A free download
Stockists: Visit www.mymuze.com for downloading instructions.
Kauai
Kauai, which operates under the multi-brand food group Real Foods, has launched an app with the aim of making it easier and more rewarding for customers to enjoy healthy eating.
The app allows customers to order ahead, skip the queue and collect their meals, smoothies and healthy snacks at a dedicated app order collection area in-store. Customers can order 10–20 minutes ahead, or can choose to collect at a pre-set time. Order ahead will be available at all Kauai stores nationwide.
The app features a rewards programme that gives customers 2% cash back on all purchases. It also has 3 status levels, with accompanying perks that customers can unlock over time, as they use the app more frequently:
- All customers starting on Green status qualify for a free coffee on their birthday
- Customers moving up to the next status level (Gold) qualify for a free smoothie on their birthday and are rewarded with a free snack when they achieve Gold status.
- Kauai customers who achieve Black status will receive a complimentary reusable smoothie cup when they reach this milestone, and also qualify for a free birthday coffee and breakfast
Platform: Android and iOS
Expect to pay: A free download
Stockists: Visit www.kauai.co.za for downloading instructions.
SANRAL’s Mobility Account
Another cashless parking app has popped into the marketplace, this time in the form of a partnership between SANRAL’s ETC (electronic toll collection) – yes, the e-toll guys that we all wish would disappear – and KaChing.
The app works much like any the other cashless parking app, except this one is reserved for registered e-tollers. A user sets up an account with a number plate, then loads some money into it and drives in and out of paid-for-parking places without having to put a hands in pocket. At the moment, the parking feature is is an opt-in service on the app, and it enables users to park at 34 KaChing operated parking lots without the need for a paper ticket or cash. Through licence plate recognition technology, parking garage booms automatically open for people using the SANRAL Mobility app. More will be available as the service picks up.
The app also allows users to view e-tolls, settle them, arrange financing and share with friends and family. A variety of additional features are offered. Bear in mind that a variety of other cashless payment apps are available for both iOS and Android operating systems in case you are not yet ready or willing to register for e-tolls.
Platform: Android and iOS
Expect to pay: A free download
Stockists: Visit the store linked to your device or download the app directly here.
KWV augmented reality app
KWV has launched a rather novel app that works with the Cathedral Cellar wines label: it now allows wine enthusiasts to add to their dinner time conversation via augmented reality.
Cathedral Cellar is a premium wine portfolio by KWV and includes the Cabernet Sauvignon, Shiraz, Triptych (a red blend), Chardonnay and Sauvignon Blanc. The new labels depict the Cathedral Cellar with copper line drawings. The labels also honour the cellar’s most impressive feature: its 32 “stukvats” (barrels), which measure approximately 3 metres in circumference, some of which tell the stories of the South African wine industry with intricate carvings.
Cathedral Cellar combines this art of storytelling with the use of augmented reality and modern marketing to share its most important element with consumers. The technology, developed by label print and augmented reality experts LABELinmotion by Vollherbst, enables consumers to scan Cathedral Cellar’s new labels using a dedicated app. By hovering their phones over the Cathedral Cellar labels, they can watch the winemaker appear on the façade of the bottle, from where he provides guided wine notes on each of the wines and shares the stories that inspired them.
Platform: Android and iOS
Expect to pay: A free download
Stockists: Visit KWV here for more information
iiDENTIFii
Consumers want ease of access when opening and maintaining bank accounts, and banks want to provide this, but they do so at their own peril, as fraud syndicates are getting cleverer each day.
iiDENTIFii, an app that provides a remote biometric digital authentication and automated on-boarding technology platform, is designed to minimise many of these risks by offering various features to ensure one’s online identity is protected from start to finish. The application claims to prove the identity of a person within 30 seconds and with an accuracy of 1 error in 10 000. The current industry ratio is about 11 inaccuracies per 100 using standard biometrics.
Should a user decide to use a mobile phone and an ID document to sign up for a bank account, the app puts the following steps into process:
- It checks to see that the person is alive;
- It then matches a selfie the user has taken with the image on their ID document;
- The data is then extracted off the identity document – including the person’s name, surname and ID number;
- Finally, all the data is matched with a facial biometric at an issuing authority or government department like Home Affairs.
Once all the steps have been satisfactorily met, iiDENTIFii will sign the customers onto its systems and hand them over to a bank of their choice where they can open up a new bank account.
In addition to setting up new bank accounts, iiDENTIFii allows one to set up accounts for online gambling, retail, property and travel.
Platform: A smartphone with a hi-res camera
Expect to pay: For costs relating to signing up with iiDENTIFii visit their site here.
Stockists: Visit iiDENTIFii here for more information.
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