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AG Mobile brings in its Ghost

AG Mobile has launched its flagship smartphone – the Ghost. The dual-SIM device is the first in South Africa to come with a lifetime warranty and features 16GB storage and 2GB of RAM.

Local mobile technology brand AG Mobile has launched the Ghost – the first Android smart phone with a lifetime warranty. The company which was the first in the country to launch its own brand of phone in 2007 – and has launched over 50 other devices since – guarantees it will replace any faulty device for the lifetime of the phone, and three years after the phone has been discontinued. The warranty includes the replacement of two cracked screens – at no charge – as well as a 24-hour replacement with a new phone areas across the country, Monday to Friday.

AG Mobile CEO Anthony Goodman – who has over 20 years’ experience in the mobile technology industry – says that its new flagship device aligns with the brand’s goals of producing quality, affordable devices and offering an excellent user experience. “We understand the frustration associated with a malfunctioning device, as well as the negative impact it has on productivity, communication and the pocket. So we came up with a solution to ensure our customers have access to telecommunications via a quality product and extended power supply, and if there’s any issue, that there’s minimal downtime.”

With its success based on its innovation and reliability – AG Mobile boasts a less than two percent return rate on previous devices – Goodman is confident about the Ghost’s quality and the fact that it meets the needs of the market. He says, “AG Mobile devices are also associated with added value benefits and free high-end accessories. Every Ghost customer will receive items valued at R1 500 – limited edition in-ear-pieces, a car charger, a 7 500mAh power bank that can last for up to three days and a protective cover – for free with the device.”

“Furthermore, as part of our commitment to our customers’ experience and the Ghost’s lifetime warranty, we’ve established a seven-day-a-week dedicated Ghost call centre. In the rare instance that a customer will need to make the call to 010 1400 590 they’ll be advised on how to transfer their data, after which a courier will be dispatched to collect the device and replace it with a new one.”

The Ghost’s operating system, Android 4.4.2 KitKat, enables fast multi-tasking with memory optimisation, touchscreen accuracy and response enhancements. Features include:

·                     5.5″ HD Gorilla Glass touchscreen

·                     13MP with auto-focus and flash (IMX 214)

·                     5MP front camera

·                     1.3GHz Quad core processor

·                     16GB ROM

·                     2GB RAM

·                     External memory (expandable to 128GB)

·                     Dual SIM

·                     Multimedia player

·                     GPS

·                     Gravity sensor

·                     Wi-Fi

·                     Bluetooth 4.0

·                     2 700mAh Lion battery


Available in a stylish rose-gold casing, the Ghost is currently available exclusively through Cell C retail outlets and call centres on contract. The device is also pre-loaded with several social media applications such as Facebook, Instagram, Whatsapp, WeChat and YouTube.

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