After a tough year in the notebook market, Acer aims to claw back market share with dazzling new devices aimed at the high-end, mid-range and entry-level gamer market, writes ARTHUR GOLDSTUCK.
The personal computer market took a beating in 2016, but few felt it as painfully as Acer. The Taipei-headquartered company renowned for its slim notebooks and elegant 2-in1 devices has seen its market share slip from more than 10 per cent five years ago to below 7 per cent last year.
It’s bad enough that global PC sales also slumped over this period, meaning that Acer had a declining share of a declining market. In 2017, Acer is aiming for a reversal of fortunes on all fronts.
At the Next@Acer launch event in New York last week, it launched a gaming notebook that, to the serious gamer, is a thing of eye-watering beauty. The Predator Triton 700 drew gasps of approval from the media, not least for new cooling technology that enabled it to pack the most power yet seen in a gaming laptop of its size.
It is just 18mm thick, but includes a 15.6-inch Full High-Definition monitor, the kind of mechanical keyboard preferred by gamers, a powerful 7th Generation Intel Core processor, the latest Nvidia GeForce GTX 10-Series graphics card, and up to 32GB of memory.
Normally, much of the space in the chassis would be taken up by the powerful fans needed to cool such a machine. However, Acer has ploughed research and development into cooling, and has used the Triton 700 to showcase the innovative dual AeroBlade 3D metal fans that increase airflow by 35 per cent, yet take up less space within the device.
And you can see the fans in action: in its quest to make the device distinctive, Acer has placed the trackpad behind the keyboard, in the form of a transparent glass plate. In other words, the trackpad is a window into the insides of the machine.
If the Triton 700 turns gamers’ heads, it is likely only because they have managed to wrench their attention away from the new jewels in Acer’s Predator range of gaming hardware. The New York event saw the unveiling of two new 27-inch Predator gaming monitors, each more eye-catching than the other.
The Predator X27 brings absurdly high resolution to the gaming experience, using Nvidia’s G-Sync high-dynamic range (HDR) technology. The screen resolution is four times that of regular high-definition, hence the term 4K used to describe it, and it used Quantum Dot technology for better colour accuracy. Most importantly for gamers, it features a 144 Hz refresh rate, almost consigning motion blur to history.
Only fellow-Taipei manufacturer Asus has made an equivalent monitor, turning the high-end gaming display market into a two-horse race, at least for now. But that’s not the only trick Acer had up its sleeve.
It also unveiled a 27-inch curved monitor, the Predator Z271UV, which it says “puts every corner of the screen at the same distance from the gamer’s eyes – this creates more immersive gameplay with a wider field of view and increased perceived area of peripheral vision”.
It also features Quantum Dot, which Acer explains in similar terms to that used by TV manufacturers: “With a Quantum Dot film that is coated with nano-sized dots of various types that emit very specific colored lights, the new displays can produce a wider color gamut compared to standard monitors, increasing color purity and efficiency.”
According to Victor Chien, president of the Digital Display Business at Acer, this makes gameplay more lifelike than ever before.
“The Predator X27’s 4K resolution at 144 Hz and Acer HDR Ultra technology create dazzling visuals that must be seen to be believed,” he said. “Acer’s new Predator Z271UV will also thrill gaming enthusiasts with its rich color gamut and immersive curved display.”
Does it just look good, or does it make for better gameplay? Acer says of the
HDR technology: “It not only delivers a broader, more deeply saturated color gamut, but a luminance range several times greater than that of traditional dynamic range monitors. By dimming the backlight behind parts of the screen displaying black, blacks appear deeper and darker on those parts of the panel, a significant bonus for people who play games with darker scenes.”
The monitors include eye-tracking technology, designed to complement a traditional keyboard and mouse: the camera automatically rotates as the gamer focuses on the sides of the screen.
“Pairing eye tracking with mouse and keyboard or gamepad controls offers a richer, more immersive gaming experience as gamers are able to mimic actions that occur in real life, such as ducking for cover or aiming at a target,” says Acer. So far, a hundred games support eye tracking.
Acer also announced a new entry-level laptop for casual gamers, but it is unlikely to be released in South Africa, with its small but hard-core gamer community. However, The Predator Triton 700 will arrive before long, at a price that is as eye-watering as the device: R34 999. Only serious gamers need apply.
A slightly more accessible device, the Predator Helios 300, also announced during Next@Acer, will arrive later in the year, starting at R25 999.
Designed for both gaming and movie watching, it offers 15.6-inch or 17.3-inch Full HD displays, while Dolby Audio Premium and Acer TrueHarmony promise “immersive audio with crisp, rich acoustics”. Running on Windows 10, it is certified for Skype for Business an includes Microsoft’s voice-activated Cortana smart assistant application.
Most of the new products were demonstrated in the IMAX theatre at New York’s Lincoln Square, featuring the largest IMAX screen in the world. While the message was not spelled out, it was clear that Acer hoped it would symbolise the company going large once again.
* For more information, visit www.acer.com/nextatacer
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”