A few years ago, cloud computing was touted as the next big thing. Today, however cloud computing is not an option but a necessity for businesses wanting to stay ahead of the curve, writes AJ HARTENBERG of T-Systems.
Just a few short years ago, we in the technology industry were touting cloud computing as the latest and greatest competitive advantage for progressive companies. Fast-forward to today, and it now seems like cloud migration is more of a hygiene factor than a competitive differentiator.
Simply put, if you’re not already moving your IT estate into private, hybrid or public clouds, you’re going to fall behind in the coming years.
Markets are digitising, they’re globalising, and they’re coalescing into each other, or splintering apart in interesting new ways. And these market shifts are changing the rules of the game for everybody.
Netflix started life as a DVD rental company, then became a video streaming service, and is now spending $5billion a year on creating original movies and TV series. Nintendo’s modern-era began with console games, before launching a new realm of motion-sensor technology with the inventive Nintendo Wii. In its most recent ‘pivot’, the immersive augmented reality game Pokemon Go, it hauled in $200 million in just its first month.
There’s a litany of reasons for these firms’ successes – from culture, to leadership, to strategy. But from a technology perspective, boundary-pushing companies like Netflix and Nintendo all share one common principle – flexible, scalable cloud architectures that enable the rapid expansion of services, to millions of users.
These two firms have truly leveraged the power of cloud computing. But, in fact, in every industry you’ll find examples of digital cavaliers, quickly gobbling market share from slower-paced incumbents who’ve been entrenched for decades.
Failing fast, failing forward
Cloud-based digital tools and assets allow organisations to create new routes to market, insert themselves into new value chains, and address entirely new customer segments and geographies. They help the organisation to better understand changing market dynamics, influences and trends – and to respond with speed and decisiveness.
The cloud also enables faster, lower-risk experimentation with new strategies, products or services. If a prototype proves successful, then it can be scaled up to achieve commercial value. And, if it’s unsuccessful, then it can be quickly shut down and the team can move on to explore other ideas – it’s a principle we refer to as ‘failing fast, and failing forward’.
With the real-time data streams that cloud computing makes possible, businesses can fine-tune every aspect of their operations – making minor tweaks where the data points to improvement opportunities. Perhaps the data leads you to make changes to the production schedule, to change supplier relationships, or to change the tone of the marketing campaign, for instance.
We talk about a cloud-centred business being a blend of both art and science. This is the true beauty of the cloud: it unleashes the creativity of the creative types, to dream and to design. At the same time is provides a platform for the more left-brained team members to form methodologies, gain control, and ultimately make ideas commercially-viable.
In fact, the science of big data might reveal opportunities, for creatives to find an innovative solution to capture that market opportunity
Now, imagine an analogue business trying to compete, without all of these cloud benefits?
Taking the plunge
Despite all of the cloud’s compelling advantages, migrating part or one’s entire IT estate to the cloud often entails incredible complexity, uncertainty and cost. These concerns tend to cause inertia in decision-making, particularly in larger, more entrenched businesses, or those in protected and slower-moving industries.
Some traditional businesses are so consumed with the day-to-day grind of simply ‘keeping the lights on’ that they hardly have time to think about future-proofing their enterprise technology. And others still are remaining relatively successful – for the time being – without having made any serious attempt at digital transformation.
But the question is, for how much longer will this last?
For large organisations, cloud migrations are certainly complex and scary. But there are ways to manage the risks and costs, and become more certain of success. It generally starts with a comprehensive evaluation of your IT environment, and a very sharp understanding of your own business, your market, your customers, and your competitors.
Find a trusted technology partner, one that’s helped other firms through the process of cloud migration, and is willing to shoulder much of the risk and provide guarantees in terms of both costs and business returns. Once you’ve selected the right strategy and the right partner, commit to the transition and pour all your energy into making your cloud migration a resounding success.
As we see with the likes of Netflix and Nintendo, cloud-based organisations have one crucial advantage over their more traditional peers – the ability to continually reinvent themselves, serve new customer demands, and respond to ever-shifting market landscapes.
The time is now. Take any longer, and you may never catch up.
* AJ Hartenberg, Portfolio Manager: Data Centre Services for T-Systems, South Africa
Naspers feeds into Latin America’s tech funding
Movile will get $400m funding from the SA-based technology investment giant for iFood expansion.
Movile is to receive US$500-million in funding for iFood in the largest tech funding in Latin America to date. Naspers and Innova Capital have committed to invest $400m of new capital into Movile to use for further investment in iFood, the leading online food delivery platform in Latin America, of which Movile is a majority shareholder.
Movile and Just Eat have already invested $100m in iFood during 2018. iFood’s extraordinary growth and the vast market opportunity in Brazil and more broadly in Latin America has driven the increased investment commitment.
iFood’s monthly orders in Brazil have fed more than 9 million customers in the past twelve months, 16 times the nearest online competitor, in terms of daily active users. This means its partner restaurants are serving the biggest population of consumers ordering food in Latin America. iFood has 50 000 restaurant partners and uses 120 000 couriers.
The increased investment commitment from Naspers, Innova and Movile is expected to accelerate growth, speed up product development and innovation, and fuel geographical expansion for iFood across the region. The company’s vision is to gain deeper knowledge of consumers through artificial intelligence technology, to personalise the food delivery experience – and at a reduced price, because of improved logistics.
“Movile is very fortunate to have long-term investors who have supported us for the past decade to help achieve our goal of transforming the lives of more than one billion people and thus we are able to continually back iFood to ensure it remains the market leader,” said Fabricio Bloisi, Movile CEO.
“Our entire ecosystem of companies is focused on allocating resources and energy towards our one billion people goal. iFood is leading the way, fueling unprecedented growth through its innovative technology platform, providing consumers, couriers and restaurants with the best experience in food ordering and delivery.”
Larry Illg, CEO of Naspers Ventures, said: “iFood has established itself as a technology leader in Latin America and its success stacks up with some of the most innovative food companies that are leading regions in North America, Europe and Asia. We have been impressed by their execution in Brazil and remain committed to backing the company on its path to transform the entire food chain to better serve consumers.”
Online food delivery is experiencing massive expansion globally. According to latest reported results, Grubhub grew daily average orders 39% year-on-year, reaching over 416 000 orders per day. In Latin America, iFood has reached 390 000 orders per day just in Brazil in the last week of October, compared with 183 000 in October 2017, representing 109% growth.
iFood CEO Carlos Moyses said: “We want our consumers to have an amazing delivery experience from the moment they order their food to the moment it arrives. Our partners – the restaurants and delivery fleet – make that happen by living our purpose of improving people’s lives using our services.
“iFood exists for our customers and, with an increased investment commitment of this size, we will be able to build out our state of the art technology platform, and increase our courier and restaurant partners to even better serve our current and future customers in Latin America.”
Hide your sheep, Spyro is reigniting
Spyro, the iconic purple dragon that entertained living rooms worldwide in the late ‘90s, is making a return with the release of Spyro Reignited Trilogy.
Spyro Reignited Trilogy introduces players to a fully remastered game collection with a re-imagined cast of characters, animations, environments, new lighting and recreated cinematics—all inHD. Now fans can explore more than 100 lush environments filled with new detail, that brings the Dragon Realms and Avalar to life . The trilogy is available for PlayStation 4, PlayStation 4 Pro and the family of Xbox One devices from Microsoft, including the Xbox One X.
South African distributors Megarom provided the followjng information:
In Spyro Reignited Trilogy, lead developer Toys For Bob is giving fans an all scaled-up version of the original three Spyro games that started it all, Spyro the Dragon, Spyro 2: Ripto’s Rage! and Spyro: Year of the Dragon, but with a modern-day feel that makes it fresh and fun for today’s player. Adding to the fun, voice actor Tom Kenny is returning to the franchise as the voice of Spyro in all three remastered games. Longtime fans will be treated to Toys For Bob’s reimagined version of the classic soundtracks, in addition to an all-new title-screen theme from original soundtrack composer Stewart Copeland.
Additionally, the new game brings an in-game audio feature that allows players to switch between the original and the newly remastered soundtracks, for those who want a more classic gameplay experience. Players can simply fly in to the “options menu” at any time during gameplay, unleash their preferred nostalgic or scaled-up groove, and glide right back into the Spyro action without losing saved data.
“It’s been a real pleasure to bring back one of most iconic video game characters of all time through the Spyro Reignited Trilogy,” said Paul Yan, Co-Studio Head at Toys For Bob. “We’ve poured everything we’ve got into making sure every detail was done right to deliver a great Spyro experience for fans. We hope players will have as much fun revisiting the Spyro world and characters as we did remastering them.”
In the road up to the official release of Spyro Reignited Trilogy, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, created a first-of-its-kind, life-sized, fire-breathing and talking Spyro Dragon drone. The drone took off from “Stone Hill” castle near New York City, spreading his wings across the U.S. to explore the cities and iconic landscapes that resemble levels and themes from the original Spyro games. As part of the tour, the Spyro drone chased sheep, fired up some BBQ and delivered an early copy of Spyro Reignited Trilogy to fellow O.G. and entertainment icon, Snoop Dogg. Highlights from the Spyro drone’s delivery to Snoop Dogg can be found here.
“Fans have been asking Activision to bring Spyro back for some time now. The response to Spyro Reignited Trilogy has been great thus far, and we’re absolutely thrilled that we’re able to continue to reimagine and reinvigorate some of the most iconic videogames and characters of all time with our remastered experiences,” said Steve Young, Chief Revenue Officer at Activision. “With this year being the 20th anniversary of Spyro, there’s no better time to pay homage to everyone’s favorite purple dragon.”
The Spyro community is invited to geek out and elevate their fandom even further through the elite global partnerships from the Activision Blizzard Consumer Products Group (ABCPG). Collaborations with Funko, Traly Pins, Exquisite Gaming, KidRobot, USAopoly, Trends International, Rubber Road, and Changes have created new avenues for fans to share their love for the return of Spyro, the original roast master. Spyro consumer products across apparel, collectibles, figurines and more are now available at retailers worldwide. Fans can also take advantage of the GameStop exclusive Spyro TOTAKU Collection.