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How (over)sharing on social media can trip you up

Profuse recounting of details from your life via social media may come at a price. The more information you pour into the online world, the more at risk you are to spilling information that may put you in attackers’ sights, writes CAREY VAN VLAANDEREN, CEO of ESET Southern Africa.

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Ours is a sharing era. Social networking sites have opened up new ways of sharing all kinds of private information, so much so that the divulgation of a variety of personal details on the internet has become second nature to many users.

To be sure, the urge to share is nothing new. This behavior reflects and harnesses a strong human desire to connect with others, which runs deep in our evolutionary past. Arguably, then, the trouble does not lie so much with digital sharing per se. Rather, it boils down to what kind of information we share and, even more strikingly, who can access it.

Many users are oblivious to the risks to which they may expose themselves by sharing personal, if seemingly innocuous, information on social platforms. The same goes for applying little to no restrictions on who can see their activities on networking sites. In addition, social media users tend to use more than one such channel. As a result, attackers can build a fairly rich profile of their target by piecing together information gleaned from the target’s profiles and activities on various networking sites.

Oversaturated with personal information, social media have become perfect hunting ground for malefactors. Having used such a site or sites as a reconnaissance tool, attackers can send you a targeted message that entices you into visiting a bogus website that looks and feels much like the legitimate one in order to steal your credentials and money. Or they can manipulate you into opening a malware-laced attachment acting as a dropper for other malware that can then go on to do all sorts of things, including exfiltrating data or recording keystrokes.

Such missives can be highly tailored and can evoke the impression of being sent from a friend or co-worker. It is little wonder, then, that they have proven to be more successful than spray-and-pray tactics.

Blurring the picture further, the concept of networking that lies at the heart of social platforms contributes to a decreased sense of caution. Many people let their guard down and are more likely, for example, to click malicious links sent via social media than those received in an email.

To be sure, social engineering techniques predate the advent of online social platforms. However, with online networking, they have taken on whole new vigor and opened up new avenues for identity theft, online fraud, and other crimes.

Human-factor precautions

What are some of the measures you can take to counter risks stemming from digital (over)sharing?

To start off, you may want to review regularly and make the best use of the privacy settings available on your social network(s) of choice. Importantly, whenever possible, you are well advised to limit the circle of people who can see what you’re up to.

Notwithstanding such restrictions, however, there is still some risk that your private information can be exposed to prying eyes. In fact, as soon as you post something, you have no control over what others do with it.

With that in mind, you may want to limit information that you post or upload, especially the kind of information that could make you vulnerable. It’s safer not to post anything that you wouldn’t want the public to see. Put yourself in attackers’ shoes: could the information you divulge help them hurt you? If so, you may not want to share it.

Beware suspicious or too-good-to-be-true messages and links. That applies even if the message appears to come from one of your friends, as that could well come from an attacker after he has broken into your friend’s account. Ne’er-do-wells know too well that the more credibility they can provide for their shenanigans, the juicier the rewards.

Also, be skeptical of strangers wanting to be your online friends. Ideally, accept only friendship or connection requests from people you know in real life. The internet is rife with fraudsters intent on bilking money out of you via all manner of ploys. Or they can simply burglarize your home in an old-fashioned style after you tell the world about your vacation, leaving your abode empty and ripe for the picking.

At heart, this all is a human vs. human problem, which highlights how this can be countered – by being more security-aware. “On the Internet, nobody knows you’re a dog”, as the adage that captures the spirit of online privacy and anonymity goes. We were made to be social, but let’s socialize responsibly.

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It’s printing, Jim, but not as we know it

Selling printing services is not only about the hardware anymore, writes ARTHUR GOLDSTUCK

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The seminal science fiction series Star Trek generated many catch-lines, like “The Prime Directive” and “Live long and prosper”. One of its most parodied lines, however, is Doctor Bones McCoy’s words to Captain Kirk on encountering an alien species: “It’s life, Jim, but not as we know it.”

That’s exactly the way one could describe the printer industry today. Every time an HP, Epson or Konica Minolta releases a new machine for this sector, one can sense the puzzled frowns of people taken by surprise that it still exists.

The difference is that it has evolved from a focus on paper to an emphasis on document management.

One of the first companies to spot that shift in the market, Japanese-headquartered Konica-Minolta, pioneered the concept of a dedicated printer company introducing its own software development division.

“We’ve always believed our role is solving problems for the customer, and not just to provide print, copy and scan solutions,” says Marc Pillay, CEO of the company’s South African division. “Our primary focus is multi-functional devices, but we always look at adding value to clients. Our real job is to assist in achieving a better return on investment.”

The proof of the pudding is that the local division is one of the biggest Konica-Minolta distributors in the world. The reason is simple: unlike most other countries, the South African operation has both a direct and indirect channel. That means it is able to supply companies through its reseller network, while also having a presence on the ground in the form of a dealer network across the country. That, in turn, has given it access to municipalities and other organs of state.

“Our value proposition is based on quality products, service and an unparalleled supply chain,” says Pillay. “When everyone was afraid to do business with government, we thrived on it. It comes from being located in areas where it’s easy to do business with us.”

One could call that the secret of success for existing demand. The coming era, however, will require an appreciation of the next big shifts in printing, says Pillay.

“We’ve seen the big shifts from analog to digital, from monochrome to colour, and from decentralisation to centralisation of printing. The next shift is unbundling printing into a hybrid approach, using both cloud and managed solutions. It’s all going to become subscription-based, and it will be print-on-demand. The high-end customers go into that very quickly, but we still have to cater for people who just do copying.”

Pillay believes that the opening of Microsoft’s Azure data centres in South Africa in March has already made a difference.

“Now you can scan from a device into Microsoft’s SharePoint online or Google Drive. It’s not about screen size anymore, but what you can do to make an impact.”

Where people don’t print, says Pillay, they’re absorbing documents digitally.

“We have to make sure that, where we lose the print, we are gaining the management of the scan, digitisation of the document or management of the workflow. Our income will come out of the workflow.

“Clearly, we’re not just focused on selling a piece of hardware anymore.”

  • Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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SA chooses most loved local businesses

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A new World Wide Worx research report identifies and names South Africa’s 12 Most Loved Local businesses, and places the spotlight on the vital role commercial businesses play in the South African economy. The country’s favourite local businesses include the Chapman’s Peak Hotel in Hout Bay – famed for its calamari, celebrity chef David Higgs’ Rosebank eatery Marble as well as Rouge Day Spa with branches in Kenilworth and Constantia in Cape Town run by a dynamic mother and daughter duo.

The aim of the Most Loved Local report was to celebrate those businesses South Africans love the most and to investigate exactly what makes consumers big fans of these entities. It further offers these enterprises insights into what it takes to succeed in business, highlights the qualities that convert clients into fans and encourages more South Africans to ‘shop’ local.

Report results

Commissioned by Santam, results were compiled using a combination of digital listening tools and traditional research. Social media listening using organic search analysis looked into which business categories were being searched for most. This was followed up with a trend analysis to assess whether a business category was growing in popularity, keyword volume analysis to refine the categories and finally social listening within the categories which businesses were being spoken about in the most positive terms. Thereafter, a poll was conducted among 2 489 respondents to find out what made them love a local business – or not. The sample was nationally representative and aligned to the economically active population per province. A respected independent research house World Wide Worx conducted the research.

The full list of businesses that came top across 12 categories are:

  1. Place to Stay: Chapmans Peak Hotel (Cape Town) – the one with the perfect calamari
  2. Eatery: Marble (Johannesburg) – the one with the celebrity chef in the kitchen
  3. Butcher: The Butcher Man (Cape Town) – the one that people cross town for
  4. Bakery: Fournos (Johannesburg) – the one that is way more than a bakery
  5. Spa: Rouge Day Spa (Cape Town) – the one run by a dynamic mother-daughter team
  6. Entertainment Spot: Gold Reef City (Johannesburg)  – the one with the heart of gold
  7. Gym: Dream Body Fitness (Johannesburg) – the one that is completely unintimidating to work out at
  8. Interior Designer: By Dezign Interiors (Johannesburg) – the one that really, really gets its clients’ style
  9. Market: Bryanston Organic & Natural Market (Johannesburg) – the one that was an organic market before it was trendy to be an organic market
  10. Laundromat: Exclusive Dry Cleaners (Johannesburg) – the one that treats every single client like family
  11. Car Wash: Tubbs’s Car Wash (Johannesburg) – the one that cleans your car while you have a haircut
  12. Construction company: Radon Projects (Pretoria) – the one that is ready all day and all night

Delving into what makes a consumer go from ‘client to fan’, the key factor standing out above all others was service. Arthur Goldstuck, CEO of World Wide Worx, says it seems South Africans will forgive a multitude of ‘sins’ if they are treated well. “Good service was the number one factor that makes 40% of those surveyed support a local business. This was followed by quality products at 18%. Third place went to value for money at 10%, proving the old adage that competing on price alone is not a sound business strategy,” said Goldstuck.

When asked what makes them loyal to a local business, some interesting views across age groups emerged. “Younger clients are more swayed by quality, while older ones are impressed by service. This seems to fit with younger people wanting the status of nice things, and older people wanting to feel valued and respected,” said Goldstuck.

Unsurprisingly, all 12 Most Loved Locals called out service as one of their guiding lights and core pillars when interviewed. Theo and George Parpottas, owners of Exclusive Dry Cleaners, the selected company in the laundromat category, believe when someone walks into their shop, they should be greeted with smiling faces and courteous people. “We don’t care if it’s the president or a beggar, from the moment they walk in, they are a client. We greet them, we are courteous, and we treat them with respect. It doesn’t matter what they bring.”

For Gary Karycou, who co-owns Marble in Rosebank with celebrity chef David Higgs, it is all about attitude. “You can teach someone anything if they want to do it, but we employ on attitude. You get the basic skills but if someone really wants to learn, you can transform them.” He continues, “Giving the best service to our clients, is our motto. It’s something that’s lacking in South Africa and even globally. Businesses just become a bit complacent.”

Famed Green Point butchery and restaurant, The Butcher Man, is owned by Arie Fabiani. He says people will drive past other butcheries and come all the way to the Butcher Man because “we deliver a great service. Good service is critical, and our team knows it.”

Another key finding was that people are more likely to recommend a business if there is a good deal or excellent value for money. Mokaedi Dilotsotlhe, Chief Marketing Officer at Santam, says this is an interesting finding. “Perhaps we are more likely to share a good deal with others and keen to help others find great nuggets of the positive trade-off between value and price. So, it is worth ensuring that, in addition to service and quality, your clients feel like they are getting value for the money they spend with you. That way, they are more likely to tell family and friends the good news!”

Dilotsotlhe added that the report’s release has been well-timed as the need to stimulate sectors of the economy which can create jobs has never been more vital. Commercial enterprises are responsible for a significant percentage of the labour-force in South Africa, and the impact thereof is significant. Due to the fact that these enterprises remain a largely underinsured sector, the campaign also seeks to highlight the need for insurance as a vital aspect of business continuity. When they thrive, it benefits the whole nation, and from a Santam perspective, this translates into sustainable growth for our business.

To download the full report, click here.

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