As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, customers are demanding an entirely different way of engaging with brands, writes NIRMAL NAIR of Clickatell.
The seismic shift towards mobile requires an equally bold response from organizations which hope to remain relevant.
Most companies spend time examining how younger customers are communicating. But the future-forward company should also be looking further down the line when planning on how to engage with their customers.
According to the 2016 Meeker report, the newly-dubbed Generation Z (ages 1-20) are bringing their new communications demands to the table. Generation Z is comfortable with as many as five concurrent screens, as opposed to so-called Millennials, who she says opts for two.
It’s clear each generation is spending more and more time on their mobile phone. Finding ways to allow for customer engagement over this medium should, therefore, be the number one priority for companies who hope to survive the next decade.
While South Africa is still suffering a digital divide, the growth rate in mobile internet usage is heartening.
According to World Wide Worx research, 14-million South Africans are using Facebook, with 12-million using it on their phones.
The majority of South Africa’s adult population owns a phone, with smartphones taking the lion’s share – more than 28-million are now in use in this country.
Instant messaging platforms such as WhatsApp, Facebook Messenger and BBM remain among the most popular internet activity for mobile users, driven largely by the youth, who tend to have higher usage, but remaining consistently high throughout all age groups.
So, if our customers are so reliant on their mobile phones – not only to access information, but as their primary means of communication – and, we can see that this will only grow over time as Generation Z become active consumers – should organisations not have already moved on from designing for mobile-first as a means to engage with their customer?
It seems abundantly clear that the next step in the evolution of communications should be a bold move towards mobile-always.
Companies need to respond to mobile moments
Mobile moments are a hot topic amongst marketers and technology heads alike. Research house Forrester has defined mobile moments as “points in time and space when people pull out their devices to get what they want in an immediate context”. And the company is advising clients that they are hugely important.
The complexity of ensuring your customer is able to access what they are looking for on their mobile phones is far bigger than most companies believe.
Many organisations have allowed their customers to use mobile chat facilities as a primary means of engagement. And this is a useful first step. However, while chat facilities may already deliver faster service results from contact centres (agents can manage at least 5 or 6 simultaneous chat sessions), it still misses the real tech opportunities which are available.
In October this year, Gartner’s Darryl Plummer predicted that, by 2020, the average person will have more daily conversations with bots than with their significant other. He said that with the rise of artificial intelligence (AI) and other conversational interfaces, we are more likely to interact with a bot and not even know it, than ever before.
The company also sees AI and bots taking over a significant amount of the day-to-day customer queries which face call centres.
Call centres have already started to adopt this technology to provide better customer service, increase call volumes and control costs. They see bots taking on more complex tasks, receiving inputs from more sources and at a higher rate than a human team could.
The third piece of the puzzle lies in workflow
With mobile chat, smart machine, AI and bot interventions, companies are well underway to reaching the goal of real customer delight. However, when workflow cards are added to the offering, we truly hit the efficiency trifecta.
So much of our business offerings could be handled by applications which automate and streamline day-to-day transactions. Enabling these in the chat stream puts the customer in control of how they engage with a company. Examples of transactions would include appointments, invoicing, selecting products or features, cost estimations, downloading collateral and completing a purchase.
By combining the efficiencies offered by chat facilities, smart machines, AI and bots, along with the efficacy of automating workflow into the core of the offering, companies can truly embrace the opportunity of mobile moments – a service offering which is designed with the needs of the customer first. More importantly, a holistic offering which has been crafted with a mobile-always ethos ensures organisations are taking care of immediate customer needs as well as future-proofing their offerings as new generations join the customer ranks.
Password managers don’t protect you from hackers
Using a password manager to protect yourself online? Research reveals serious weaknesses…
Top password manager products have fundamental flaws that expose the data they are designed to protect, rendering them no more secure than saving passwords in a text file, according to a new study by researchers at Independent Security Evaluators (ISE).
“100 percent of the products that ISE analyzed failed to provide the security to safeguard a user’s passwords as advertised,” says ISE CEO Stephen Bono. “Although password managers provide some utility for storing login/passwords and limit password reuse, these applications are a vulnerable target for the mass collection of this data through malicious hacking campaigns.”
In the new report titled “Under the Hood of Secrets Management,” ISE researchers revealed serious weaknesses with top password managers: 1Password, Dashlane, KeePass and LastPass. ISE examined the underlying functionality of these products on Windows 10 to understand how users’ secrets are stored even when the password manager is locked. More than 60 million individuals 93,000 businesses worldwide rely on password managers. Click here for a copy of the report.
Password managers are marketed as a solution to eliminate the security risks of storing passwords or secrets for applications and browsers in plain text documents. Having previously examined these and other password managers, ISE researchers expected an improved level of security standards preventing malicious credential extraction. Instead ISE found just the opposite.
Click here to read the findings from the report.
MWC: Next generation of inflight connectivity to be unveiled
Next week at Mobile World Congress, the Seamless Air Alliance will reveal progress on its mission towards enabling the next generation of inflight connectivity. This follows a significant start for the Alliance, which has seen membership increase five-fold since the first meeting in June of last year. The Alliance has a new research laboratory setup and continues progress through its three working groups, writing specifications for the technology, requirements, and operations.
These developments represent a huge leap towards the goal of making connectivity as easy and enjoyable in the skies as it is on the ground. Appearing as part of the Airbus stand (Hall 6, stand 6G34), the Seamless Air Alliance will reveal specification topics that have been completed and published to its membership.
“The passenger experience with inflight connectivity remains one of the great technology challenges. From Day One we have been determined to deliver on our mission to bring industries and technologies together to make the inflight internet experience simple to access and a delight to use,” said the Alliance’s Chief Executive Officer, Jack Mandala.
“I have been tremendously encouraged by the enthusiastic and committed response we have seen and the widening areas of expertise we can call upon as more and more companies and organisations continue to join us,” he added.
Announced during MWC 2018, the Seamless Air Alliance has since grown to twenty-three membercompanies with more than one-hundred key personnel from across the membership participating in its three working groups, with numbers continuing to increase.
The Seamless Air Alliance was created by founding members Airbus, Airtel, Delta Air Lines, OneWeb and Sprint, and quickly joined by Air France KLM, Aeromexico, and GOL Linhas Aereas Inteligentes and global technology leaders including Astronics, Collins Aerospace, Comtech, Cyient, iDirect, Inmarsat, Intelsat, Latecoere, Nokia, and Panasonic.
Today, the Alliance is pleased to announce five additional new members: Adaptive Channel, Etihad Airways, GlobalReach Technology, Safran, and SITAONAIR.
“We are extremely pleased to have these companies join and be a part of the companies driving the next generation of connectivity.” said Mr Mandala.
The Seamless Air Alliance will enable travelers boarding any flight, on any airline, anywhere in the world, to use their own devices to automatically connect to the Internet with no complicated login process nor paywall to scramble over.
The Alliance is also announcing the release of a new research study on the economic benefit of standardization on the inflight connectivity market at Mobile World Congress. This report is available for download at https://www.seamlessalliance.com/publications/
The Alliance is moving rapidly towards an expected demonstration of the technology later in 2019 and anticipates massive interest in Barcelona from the whole communications eco-system.