As of 25 May, anyone trading with EU businesses, marketing to EU citizens, or holding the personal data of even a single European national, needs to be fully compliant. This means making major changes to how one captures, processes and stores consumer data, with a strong focus on data protection and archiving practices. Ignore GDPR, and you run the risk of hefty fines (up to €20 million or 4% of annual global turnover, whichever is greater), a loss of consumer trust, and untold damage to your reputation. Are you ready to face GDPR head-on? If you have been readying yourself for compliance to our own POPI (Protection of Personal Information) act, then you should not be far off complying with GDPR which is based on similar principles.
The requirements of GDPR
Globally, recent years have seen some of the worst data leaks and malicious hacks in history. As a result, people are far more concerned about their fundamental right to privacy and have also become more vigilant and aware of their liberties when it comes to their digitally-gathered personal data, and what businesses are doing with it. GDPR outlines a new set of regulations that are designed to prioritise the rights of EU citizens and give them more control over their private data, including valuable and sensitive information such as financial details, phone numbers, addresses, religious and political views, and much more.
Regardless of where a business is located, if it collects or processes the personal information of any EU resident, GDPR applies. In this regard, it’s imperative to understand what data you collect, where it is stored and how it’s being used. The legislation highlights two main data rights for customers: the right to be forgotten, where a customer can request their data be deleted; and the right for data portability, where a customer can request that their data is moved from one company to another. Customers are further protected in the form of necessary updated privacy notices, which need to be worded in clear, concise and plain language that anyone can understand. By outlining exactly what you’ll be doing with the data, a strong focus on transparency is emphasised, and customers feel more at ease.
Another important aspect of the regulation involves data breaches. Businesses are required to notify authorities of any kind of cybercrime within 72 hours. In an effort to minimise exposure to these kinds of attacks, a company is encouraged to only collect, share and keep the data that they really need, and to ensure that it is effectively searchable in case they are called upon to provide it.
The importance of change and compliance
Any South African company needing to align itself with the GDPR requires the appropriate internal processes and technical capabilities to be able to execute these changes correctly. For example, a data processing company, such as Connection Telecom, would need to sharpen its security controls and data breach continuity plans, and seek advice from a specialist attorney that can assist with updating its policies and documentation to ensure informed consent and water-tight compliance.
The relationship and transfer of data between data controllers and data processors is an important part of GDPR, and businesses need to work together to ensure consumer information is secure. Companies should also consider assigning dedicated individuals or teams to focus on GDPR, to ensure that data is accurately documented, safely stored, and permanently deleted – not to mention that practices are regularly tested to ensure optimal protection.
Beyond the negative financial implications of non-compliance, there’s another important reason for businesses to implement these data security and integrity practices: a digitally-savvy generation of customers is better informed than ever before, and the reputational risks associated with irresponsible handling of data are known all too well. Consumers expect ethical behaviour and utter transparency, even from the largest corporation.
Finally, it is worth noting the positives of GDPR compliance. By gaining a true understanding of a business’s data practices, more effective business decisions can be made in the long run. It’s not just a legal responsibility, it’s an opportunity to do better business – and organisations across the globe would do well to embrace it with open arms.
New iPhone pricing for SA
The iStore has announced that the latest iPhones, the Xs and Xs Max, can now be pre-ordered at www.myistore.co.za , and will be available in stores starting 28 September 2018.
|iPhone Xs and iPhone Xs Max feature 5.8-inch and 6.5-inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs and iPhone Xs Max have an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance,
Pre-orders will be open for cash purchases and on iStore’s revised payment plan in partnership with FNB Credit Card, allowing customers to pay off their iPhone at a reduced interest rate. However, the contract period is 37 months rather than the usual 24 months.
Accenture opens Fjord design centre in Johannesburg
Accenture has launched its first design and innovation studio on African soil, Fjord Johannesburg.
The company says the move significantly expands its design capabilities and demonstrates its commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries in our constantly evolving digital era.
The new studio, opening in November, will be located at Accenture’s new 3875m² offices in Waterfall. It will be led by Marcel Rossouw, design director and studio lead for Fjord Johannesburg.
Said Rossouw, “Brands are constantly asking, ’how does one take a business need or problem, build that out into a definition of a service experience, and then bring it to market?’ It’s about re-engineering existing service experiences, identifying customer needs, prototyping rapidly, iterating often and proving or disproving assumptions. But it’s also about getting feedback from customers. The combination of these factors helps companies advance towards the ultimate service experience.”
Fjord is the design and innovation consultancy of Accenture Interactive. The Johannesburg location marks its 28th design studio globally, solidifying its position as the world’s leading design powerhouse.
Working in the same location as Accenture Interactive will allow Fjord to fuse its core design strategy DNA with the digital agency’s expertise in marketing, content and commerce to create and deliver the best customer experiences for the world’s leading brands.
Accenture Interactive Africa‘s blend of intelligent design and creative use of technology has already been used by some of South Africa’s largest and most prominent brands, including Alexander Forbes, Discovery, MultiChoice and Nedbank. The digital agency has also earned industry accolades for its innovative and compelling business results, most notably two gold awards in the Service Design category at the 2017 and 2018 Loeries awards.
“Great design tells great stories,” says Wayne Hull, managing director of Accenture Digital and Accenture Interactive lead in Africa. “It unifies a brand, drives innovation and makes the brand or service distinctive and hyper-relevant in both the digital and physical worlds. This is critical to achieving results. Having Fjord Johannesburg as part of Accenture Interactive, and collaborating with all of Accenture Africa, will provide unique experiences and forward-thinking capabilities for our clients.”
“Businesses in South Africa are becoming more design-aware and are looking to take greater advantage of design skills to compete with the rest of the world,” said Thomas Müller, head of Europe, Africa and Latin America at Fjord. “We’re excited to open our first design studio on the continent and to be part of an emerging market that is ripe for design and innovation, and open for business. Developing markets like South Africa are challenging assumptions and norms about what digital services and products are meant to be, and we’ll strive to put design at the heart of the innovation being produced there.”