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What fuels smartphone usage?

Last year was a turning point in the mobile industry in South Africa as the smartphone emerged as the most popular communication device for consumers, leaving the feature phone behind, according to the Deloitte Global Mobile Consumer Survey 2017.

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South Africans are now among the top users of smartphones globally and are using them for applications (apps), such as instant messaging, social media and to communicate in methods other than traditional voice calls.

Statistics indicate that smartphones are being used for multi-tasking and multi-screening, and we’ve quickly reached the point where some of us are starting to question if our love for these devices has turned into an addiction.

While we investigate the ubiquity of mobile phones, we should also be aware of the fact that in many instances they have become a must-have business tool. Manufacturers, such as LG, are constantly researching and developing mobile phones to adapt to consumer needs because there is a deep understanding that while some might question whether we’re spending too much time on mobile phones, there are many others who simply cannot do without them.

Consumers and data

The Internet of Things (IoT) revolution is starting to gain momentum in South Africa and as networks increase their data capacity, we will start to see an increased appetite for smartphone apps. As machine learning becomes more common-place, we expect that smartphones will be central to how consumers interact with smart appliances.

The Deloitte survey revealed that a significant majority of consumers (73%) use Wi-Fi at home, work, or at a place of study, compared to 45% for mobile networks. The usage of Wi-Fi in public areas (35% of consumers) and while commuting (14% of consumers) is significantly lower.

Data-hungry consumers perceive Wi-Fi as a competitive alternative to mobile data networks with regards to speed and given the difference in pricing, consumers are likely to use Wi-Fi for data-intensive apps such as streaming and on-demand video.

South African consumers’ preference for access through Wi-Fi aligns with global trends as a Cisco forecast indicates that Wi-Fi will carry 49% of global IP traffic by 2021 and mobile, only 17%.

The need for more data has also resulted in the need for increased on-board memory capacity and memory cards. LG has always been a leader in supplying impressive built-in storage capacity on their mobile phones. The LG G7 ThinQ, for example, has 4/6GB of RAM, 64/128GB of on-board storage space and microSD expansion up to 512GB.

Smartphone usage

Smartphones have become integrated into every facet of our lives, prompting the development of faster data networks, more intuitive handsets and smarter apps. South African mobile phone users prefer to communicate via instant messaging (82%) and social networks (74%) than through text messaging and voice calls.

The popularity of Over-The-Top apps will continue to force a shift in operator revenues from traditional voice and SMSes to data revenues. Email apps also continue to be a popular medium for personal and business communication.

Mobile consumers are also using their smartphones for more video calling and Cisco predicts that global IP video traffic will account for 82% of all consumer internet traffic by 2021.

If we look at usage according to age groups, 25-45 year-olds prefer to spend more time on short videos and news stories while 16-24 year-olds are more likely to spend their time streaming music and TV series, and are least likely to read the news.

While Google and Facebook are still the dominant platforms for short video content, platforms developed by telecoms companies, such as Kwese by Econet and Black by Cell C, are beginning to gain traction by focusing on sport, local productions and user-generated content.

In terms of app usage, the most popular use for 16-24 year-olds is to play music while consumers aged 25-34 and 35-45 mostly use navigation, and traffic update apps.

Given the overwhelming reliance on apps and the speed at which they work, LG ensures mobile phone processors are up to the task of handling multiple apps at the same time. The LG G7 ThinQ has an Octa-core Qualcomm Snapdragon 845 processor to keep up with the most prolific of multi-taskers who have several apps open at the same time.

 

Integral part of our lives

More than one-third of consumers worldwide said they check their phone within five minutes of waking up in the morning and 20% of them check their phone more than 50 times a day.

While there’s no doubt that mobile phones have become an integral part of our lives, individuals and families are concerned about how to manage usage as 47% of respondents believe their partners use their phones too much, and 27% of parents believe their children use their phones excessively. 69% of consumers use their phones while watching TV, 41% indicated they use their phones while talking to friends and family, and 15% admitted to using their phones while driving.

The rise of smartphones continues unabated and South Africa now finds itself among the leading global adopters. The Netherlands, Norway, Ireland and Luxembourg are on the short list of countries which have surpassed the 90% threshold, and South Africa has joined them as 93% of the population has ready access to smartphones.

As smartphone penetration reaches never-before-seen levels, manufacturers such as LG will continue to develop innovative features and products to guarantee that smartphones evolve as quickly as consumers, and that users are always at the heart of technological advancements.

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Appdate: No wallet? No problem?

In his app roundup, SEAN BACHER highlights VodaPay Masterpass, Charge Running, South African App Integrator Directory, uKheshe Health and LocTransie.

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VodaPay Masterpass

Digital mobility is now a way of life and most are using smartphones to pay bills. 

To meet this need Vodacom and Mastercard have launched VodaPay Masterpass, which enables Vodacom customers to load any bank card into a secure digital wallet, downloaded as an app on their smartphone. Once loaded, these cards and the secure credentials associated with them are safely stored, enabling customers to start transacting immediately without the hassle of entering card details each time they make a purchase.

Vodacom customers can buy prepaid data, airtime and SMS, or voice bundles, directly through the app. They can also select the Pay Bills menu option to settle their DStv accounts, pay a utility bill or take care of a traffic fine.

With the app’s Scan to Pay functionality, users can scan a QR code to pay for goods and services wherever Masterpass is accepted, including all SnapScan and Zapper merchants. Once a QR code is scanned, users select the card they wish to use, and enter their bank PIN number on their own device to complete the transaction.

Platform: Android and iOS

Expect to pay: A free download and users will not be charged for any transaction fees.

Stockists:  Download VodaPay Masterpass for iOS here and for Android here.

Charge Running

Most running apps track data like pace and distance and, in some cases play audio designed to motivate you, but don’t give you the push you get when you run with a friend. Charge Running is an app that lets you run alongside other runners, virtually, as well as giving live coaching to help you go the distance.

The app includes features such as:

·       Unlimited access to live running classes and virtual races  

·       The ability to compete with runners anywhere in the world in real-time

·       A live leaderboard that shows where you are in the pack to keep you pushing

·       Live, personalised feedback from professional trainers 

·       Group chats with coaches and fellow runners throughout the run

·       On-demand runs for times when you can’t join the live groups 

·       A choice of difficulty levels and race types 

Platform: Android and iOS

Expect to pay: A free seven-day trial; thereafter R150 per month

Stockists: Visit the Charge Running site here for downloading instructions.

South African App Integrator Directory

The South African App Integrator Directory from Xero is designed to solve the complexity of choosing apps for small business owners.

The directory is now available in South Africa with six partners, including Realm Digital, Radical Cloud Solutions, Nimacc, Insights, Iridium Business Solutions and Creative CFO. According to Xero, these are all organisations with a proven track record of successfully integrating marketplace apps into Xero businesses. There are also currently over 700 apps in Xero’s App Marketplace worldwide, 21 of which are South African born.

As small businesses become more tech-savvy, they need to know exactly which apps to install on their devices and how the apps will help them. They also need to be able to install these apps from a trusted integrator so they know for what they are paying. 

Platform: Any device with an up-to-date Internet browser.

Expect to pay: A one month trial version is offered, after which the App Integrator ranges from R125 to R245 per month, depending on the company’s needs.

Stockists: Visit Xero here for downloading instructions.

Click here to read about uKheshe Health and LocTransie.

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Prize offered for drone films

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DJI and SkyPixel, the world’s most popular aerial photography community, have announced the first short film contest inviting users to submit cinematic stories shot with camera and gimbal products. The 2019 SkyPixel Short Film Contest will accept entries until 14 October 2019. It welcomes submissions from all creators, ranging from hobbyists to social media users and professional videographers. around the globe.

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The 2019 SkyPixel Short Film Contest consists of three storytelling categories—‘Big Moments Start Small,’ ‘Make Your Move’ and ‘Adventure Starts With You.’ There is no restriction on the type or brand of equipment participants use, and they can submit as many videos as they wish.

A total of 100 winners can win a range of prizes totaling $48,600 USD in categories including Recommended Films, Best Editing, Best Story, Nominated Entries, People’s Choice Prize as well as This Week’s Most Popular, sponsored by the partner SanDisk and WD brand from Western Digital Corp. This year’s Best Short Video winners will each receive the new Ronin-SC Pro Combo, Osmo Action as well as WD 2TB My Passport Wireless SSD.

Winning entries will also be showcased on the SkyPixel website as well as to DJI’s millions of fans and followers across its social media platforms.

“DJI has redefined how people capture stable video for all of life’s moments. The compact size, portability and powerful imaging system of our Osmo and Ronin series have also made it possible for anyone to take their creativity and inspirations to the next level,” said Basile David, Director of Brand and Content Partnerships at DJI. “With this contest, we hope to encourage more people to embrace and share their own creative way of storytelling.”

Since 2014, the SkyPixel online community has attracted 16 million professional aerial photographers and content creators from more than 140 countries, growing into the largest aerial photography community today. Over the past five years, SkyPixel has received over 150,000 submissions, becoming a go-to platform for original aerial masterpieces and extraordinary footage powered by other gimbal products focusing on various themes.

Details of the 2019 SkyPixel Short Film Contest

The short film contest consists of three categories:

Big Moments Start Small: Create a video showcasing the small, lightweight design of your camera device and your best cinematic scenes. Users are recommended to include at least 10 seconds of behind-the-scenes clips of their product such as DJI Osmo Pocket or other devices.

Make Your Move: Create a video showcasing the stabilized footage from your device. Users are recommended to include at least 10 seconds of behind-the-scenes clips of their product such as DJI Osmo Series or other devices.

Adventure Starts With You: Create a short, cinematic narrative film to showcase your creative skills and visual effects. Users are recommended to include at least 10 seconds of behind-the-scenes clips of their product such as DJI Ronin Series or other devices.

*Video submissions should not be longer than three minutes in length.

Submission Details

Submission Start Date: August 15, 2019, 2:00 AM (EST)

Submission End Date: October 14, 2019, 2:00 AM (EST)

Award Announcement: October 31, 2019

Interested participants can visit the 2019 SkyPixel Short Film Contest website for more information on contest rules and guidelines. For more information, contact: Skypixel.campaign@dji.com

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