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What fuels smartphone usage?

Last year was a turning point in the mobile industry in South Africa as the smartphone emerged as the most popular communication device for consumers, leaving the feature phone behind, according to the Deloitte Global Mobile Consumer Survey 2017.

South Africans are now among the top users of smartphones globally and are using them for applications (apps), such as instant messaging, social media and to communicate in methods other than traditional voice calls.

Statistics indicate that smartphones are being used for multi-tasking and multi-screening, and we’ve quickly reached the point where some of us are starting to question if our love for these devices has turned into an addiction.

While we investigate the ubiquity of mobile phones, we should also be aware of the fact that in many instances they have become a must-have business tool. Manufacturers, such as LG, are constantly researching and developing mobile phones to adapt to consumer needs because there is a deep understanding that while some might question whether we’re spending too much time on mobile phones, there are many others who simply cannot do without them.

Consumers and data

The Internet of Things (IoT) revolution is starting to gain momentum in South Africa and as networks increase their data capacity, we will start to see an increased appetite for smartphone apps. As machine learning becomes more common-place, we expect that smartphones will be central to how consumers interact with smart appliances.

The Deloitte survey revealed that a significant majority of consumers (73%) use Wi-Fi at home, work, or at a place of study, compared to 45% for mobile networks. The usage of Wi-Fi in public areas (35% of consumers) and while commuting (14% of consumers) is significantly lower.

Data-hungry consumers perceive Wi-Fi as a competitive alternative to mobile data networks with regards to speed and given the difference in pricing, consumers are likely to use Wi-Fi for data-intensive apps such as streaming and on-demand video.

South African consumers’ preference for access through Wi-Fi aligns with global trends as a Cisco forecast indicates that Wi-Fi will carry 49% of global IP traffic by 2021 and mobile, only 17%.

The need for more data has also resulted in the need for increased on-board memory capacity and memory cards. LG has always been a leader in supplying impressive built-in storage capacity on their mobile phones. The LG G7 ThinQ, for example, has 4/6GB of RAM, 64/128GB of on-board storage space and microSD expansion up to 512GB.

Smartphone usage

Smartphones have become integrated into every facet of our lives, prompting the development of faster data networks, more intuitive handsets and smarter apps. South African mobile phone users prefer to communicate via instant messaging (82%) and social networks (74%) than through text messaging and voice calls.

The popularity of Over-The-Top apps will continue to force a shift in operator revenues from traditional voice and SMSes to data revenues. Email apps also continue to be a popular medium for personal and business communication.

Mobile consumers are also using their smartphones for more video calling and Cisco predicts that global IP video traffic will account for 82% of all consumer internet traffic by 2021.

If we look at usage according to age groups, 25-45 year-olds prefer to spend more time on short videos and news stories while 16-24 year-olds are more likely to spend their time streaming music and TV series, and are least likely to read the news.

While Google and Facebook are still the dominant platforms for short video content, platforms developed by telecoms companies, such as Kwese by Econet and Black by Cell C, are beginning to gain traction by focusing on sport, local productions and user-generated content.

In terms of app usage, the most popular use for 16-24 year-olds is to play music while consumers aged 25-34 and 35-45 mostly use navigation, and traffic update apps.

Given the overwhelming reliance on apps and the speed at which they work, LG ensures mobile phone processors are up to the task of handling multiple apps at the same time. The LG G7 ThinQ has an Octa-core Qualcomm Snapdragon 845 processor to keep up with the most prolific of multi-taskers who have several apps open at the same time.

 

Integral part of our lives

More than one-third of consumers worldwide said they check their phone within five minutes of waking up in the morning and 20% of them check their phone more than 50 times a day.

While there’s no doubt that mobile phones have become an integral part of our lives, individuals and families are concerned about how to manage usage as 47% of respondents believe their partners use their phones too much, and 27% of parents believe their children use their phones excessively. 69% of consumers use their phones while watching TV, 41% indicated they use their phones while talking to friends and family, and 15% admitted to using their phones while driving.

The rise of smartphones continues unabated and South Africa now finds itself among the leading global adopters. The Netherlands, Norway, Ireland and Luxembourg are on the short list of countries which have surpassed the 90% threshold, and South Africa has joined them as 93% of the population has ready access to smartphones.

As smartphone penetration reaches never-before-seen levels, manufacturers such as LG will continue to develop innovative features and products to guarantee that smartphones evolve as quickly as consumers, and that users are always at the heart of technological advancements.

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Veeam passes $1bn, prepares for cloud’s ‘Act II’

Leader in cloud-data management reveals how it will harness the next growth phase of the data revolution, writes ARTHUR GOLDSTUCK

Veeam Software, the quiet leader in backup solutions for cloud data management,has announced that it has passed $1-billion in revenues, and is preparing for the next phase of sustained growth in the sector.

Now, it is unveiling what it calls Act II, following five years of rapid growth through modernisation of the data centre. At the VeeamON 2019conferencein Miami this week, company co-founder Ratmir Timashev declared that the opportunities in this new era, focused on managing data for the hybrid cloud, would drive the next phase of growth.

“Veeam created the VMware backup market and has dominated it as the leader for the last decade,” said Timashev, who is also executive vice president for sales and marketing at the organisation. “This was Veeam’s Act I and I am delighted that we have surpassed the $1 billion mark; in 2013 I predicted we’d achieve this in less than six years. 

“However, the market is now changing. Backup is still critical, but customers are now building hybrid clouds with AWS, Azure, IBM and Google, and they need more than just backup. To succeed in this changing environment, Veeam has had to adapt. Veeam, with its 60,000-plus channel and service provider partners and the broadest ecosystem of technology partners, including Cisco, HPE, NetApp, Nutanix and Pure Storage, is best positioned to dominate the new cloud data management in our Act II.”

In South Africa, Veeam expects similar growth. Speaking at the Cisco Connect conference in Sun City this week, country manager Kate Mollett told Gadget’s BRYAN TURNER that the company was doing exceptionally well in this market.

“In financial year 2018, we saw double-digit growth, which was really very encouraging if you consider the state of the economy, and not so much customer sentiment, but customers have been more cautious with how they spend their money. We’ve seen a fluctuation in the currency, so we see customers pausing with big decisions and hoping for a recovery in the Rand-Dollar. But despite all of the negatives, we have double digit growth which is really good. We continue to grow our team and hire.

“From a Veeam perspective, last year we were responsible for Veeam Africa South, which consisted of South Africa, SADC countries, and the Indian Ocean Islands. We’ve now been given the responsibility for the whole of Africa. This is really fantastic because we are now able to drive a single strategy for Africa from South Africa.”

Veeam has been the leading provider of backup, recovery and replication solutions for more than a decade, and is growing rapidly at a time when other players in the backup market are struggling to innovate on demand.

“Backup is not sexy and they made a pretty successful company out of something that others seem to be screwing up,” said Roy Illsley, Distinguished Analyst at Ovum, speaking in Miami after the VeeamOn conference. “Others have not invested much in new products and they don’t solve key challenges that most organisations want solved. Theyre resting on their laurels and are stuck in the physical world of backup instead of embracing the cloud.”

Illsley readily buys into the Veeam tagline. “It just works”. 

“They are very good at marketing but are also a good engineering comany that does produce the goods. Their big strength, that it just works, is a reliable feature they have built into their product portfolio.”

Veeam said in statement from the event that, while it had initially focused on server virtualisation for VMware environments, in recent years it had expanded this core offering. It was now delivering integration with multiple hypervisors, physical servers and endpoints, along with public and software-as-a-service workloads, while partnering with leading cloud, storage, server, hyperconverged (HCI) and application vendors.

This week, it  announced a new “with Veeam”program, which brings in enterprise storage and hyperconverged (HCI) vendors to provide customers with comprehensive secondary storage solutions that combine Veeam software with industry-leading infrastructure systems. Companies like ExaGrid and Nutanix have already announced partnerships.

Timashev said: “From day one, we have focused on partnerships to deliver customer value. Working with our storage and cloud partners, we are delivering choice, flexibility and value to customers of all sizes.”

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‘Energy scavenging’ funded

As the drive towards a 5G future gathers momentum, the University of Surrey’s research into technology that could power countless internet enabled devices – including those needed for autonomous cars – has won over £1M from the Engineering and Physical Sciences Research Council (EPSRC) and industry partners.

Surrey’s Advanced Technology Institute (ATI) has been working on triboelectric nanogenerators (TENG), an energy harvesting technology capable of ‘scavenging’ energy from movements such as human motion, machine vibration, wind and vehicle movements to power small electronic components. 

TENG energy harvesting is based on a combination of electrostatic charging and electrostatic induction, providing high output, peak efficiency and low-cost solutions for small scale electronic devices. It’s thought such devices will be vital for the smart sensors needed to enable driverless cars to work safely, wearable electronics, health sensors in ‘smart hospitals’ and robotics in ‘smart factories.’ 

The ATI will be partnered on this development project with the Georgia Institute of Technology, QinetiQ, MAS Holdings, National Physical Laboratory, Soochow University and Jaguar Land Rover. 

Professor Ravi Silva, Director of the ATI and the principal investigator of the TENG project, said: “TENG technology is ideal to power the next generation of electronic devices due to its small footprint and capacity to integrate into systems we use every day. Here at the ATI, we are constantly looking to develop such advanced technologies leading towards our quest to realise worldwide “free energy”.

“TENGs are an ideal candidate to power the autonomous electronic systems for Internet of Things applications and wearable electronic devices. We believe this research grant will allow us to further the design of optimized energy harvesters.”

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