Netflix finally announced its arrival in South Africa last week, but it looked like a false start. However, writes ARTHUR GOLDSTUCK, there is a bigger picture.
The global leader in online video-on-demand movies and TV finally arrived in South Africa last week, but something looked lost in translation. Numerous titles and shows that make the American offering so attractive were missing. Pricing was in dollars. This country wasn’t even mentioned in the official announcement made at the CES 2016 tech expo in Las Vegas.
However, this is the reality of being one of 130 new Netflix territories announced at the same time. Far more lucrative markets, including Russia, India and South Korea, were part of the same switch-on. Why on earth would it give South Africa priority in its marketing presence?
The fact is that Netflix has merely switched on local availability, rather than physically launched locally. With even its pricing for South Africa based on the US structure, while offering nothing like the US range, existing video-on-demand services like Showmax, MTN’s VU and OnTapTV are not yet quaking in their boots. They probably still have a few months to assess Netflix’s local offering and ensure they are sufficiently differentiated.
Already, locally relevant content and pricing that takes into account local circumstances act as major differentiators. As a result, Netflix faces massive challenges in entering South Africa. That doesn’t mean its entry was premature, though.
Firstly, the market has exploded with competitors and options, meaning that many of the most likely users would already be grabbed by the end of 2016. Showmax has made tremendous strides in bolstering its offering, OnTapTV is moving in aggressively, MTN has relaunched its FrontRow service as VU and Times Media’s VIDI remains an option – although reports of its demise are rife.
Secondly, fibre to the home is accelerating much more rapidly than anticipated, making this a more viable market more quickly than had been expected.
Thirdly, the longer Netflix waits, the more time the competitors have to flesh out their offering to make it comparable to or better than that of Netflix. Similar dynamics may well be at work in some of the other new territories.
Clearly, the marketing power and global reputation of Netflix will be a major advantage, but the fact that it has arrived almost by stealth does not bode well for cleaning up the market. Showmax has a heavy marketing presence here and, along with the other local players, has a strong emphasis on acquiring and generating locally relevant content. That means it will own many niches before Netflix even realises these exist.
DStv is unlikely to be threatened in the short term, but it’s clear entertainment godfather Naspers started Showmax as an insurance policy against Netflix and other video-on-demand players. The thinking is that, should people migrate from DStv to video on demand, try to keep them within the same stable.
However, the real strength of DStv lies in its live sports coverage, and that’s an area where no video on demand service can compete at this stage. People who subscribe to DStv only for movies and series can be expected to migrate rapidly to VoD, because it will simply make more sense both economically and in terms of choice of content and viewing time.
Those live sports rights, in particular English premier League football, are the jewels in DStv’s crown. In Nigeria, for example, that alone has killed off the competition. Locally, a high proportion of DStv subscribers are locked in because of sports, and DStv won’t allow slicing-and-dicing of its bouquet to offer sports exclusively at a lower cost: that would be the equivalent of rearranging the proverbial deckchairs on a Titanic.
For those who are not interested in sports, Naspers created the most viable competitor to Netflix, namely Showmax. It has far more content than Netflix presently makes available in South Africa, thanks to snapping up exclusive rights to first broadcasts of a wide range of popular series, and has a strong local content catalogue that is non-existent on Netflix for now. This all translates into Naspers cannibalising itself before Netflix can.
That said, we have not yet seen massive take-up of existing services.
The main reason is that the connectivity environment has not been very conducive to streaming video, and almost every single service misread the market in terms of pricing. MTN even relaunched its service under a new name with new pricing so as not to be seen to be cutting prices. The rest have all dropped their prices. It is very possible that, when Netflix launches more formally in South Africa, it will provide a Rand-based price that is more in line with the R89-R99 monthly subscription from other providers.
For the South African market, streaming video-on-demand is still a long way from being a mass-market offering. Its requirements in appropriate devices, reasonable bandwidth and monthly subscription fee means that it is still geared towards the upper end of the market.
However, we should never underestimate the public’s appetite for entertainment. Considering that DStv has more than 5-million households subscribed, the potential for streaming video is massive. The reason so many services have launched in this country while the environment is not yet conducive to streaming video is that they don’t want to be playing catch-up when they market is more ready. The early players will get the low-hanging fruit of ready and available customers who are installing fibre-to-the-home, and anyone delaying entry runs the risk of losing out on that lucrative market.
Ironically, the Netflix announcement is likely to do more in South Africa for Showmax than for Netflix itself. It has already boosted Showmax as it draws attention to the sector, and demands comparisons between the two, with the local service inevitably looking like the better option.
Ultimately, however, it should be borne in mind that Netflix has merely activated a South African page, meaning its open to business from South Africans, but it has not yet formally launched a physical presence in South Africa. This is why it can be argued that it was a “soft launch”, and more of an “Oh hi, South Africa” greeting than an invasion of the country.
With the rest of the world coming on board at the same time, we couldn’t expect too much local love on day one. But Netflix has one very powerful arrow in its quiver: grand plans to unify its licensing structures across the globe.
On the day of launch the official Netflix Twitter account put out this deeply significant statement of intent: “Still prisoners of territorial licensing — moving quickly to have global availability of all content on Netflix.”
When that day comes, the skirmishes for local market share will become a full blown war. Expect a few more competitors to be gone with the wind a couple of years from now.
Opera launches built-in VPN on Android browser
Opera has released a new version of its mobile browser, which features a built-in virtual private network service.
Opera has released a new version of its mobile browser, Opera for Android 51, which features a built-in VPN (virtual private network) service.
A VPN allows users to create a secure connection to a public network, and is particularly useful if users are unsure of the security levels of the public networks that they use often.
The new VPN in Opera for Android 51 is free, unlimited and easy to use. When enabled, it gives users greater control of their online privacy and improves online security, especially when connecting to public Wi-Fi hotspots such as coffee shops, airports and hotels. The VPN will encrypt Internet traffic into and out of their mobile devices, which reduces the risk of malicious third parties collecting sensitive information.
“There are already more than 650 million people using VPN services globally. With Opera, any Android user can now enjoy a free and no-log service that enhances online privacy and improves security,” said Peter Wallman, SVP Opera Browser for Android.
When users enable the VPN included in Opera for Android 51, they create a private and encrypted connection between their mobile device and a remote VPN server, using strong 256-bit encryption algorithms. When enabled, the VPN hides the user’s physical location, making it difficult to track their activities on the internet.
The browser VPN service is also a no-log service, which means that the VPN servers do not log and retain any activity data, all to protect users privacy.
“Users are exposed to so many security risks when they connect to public Wi-Fi hotspots without a VPN,” said Wallman. “Enabling Opera VPN means that users makes it difficult for third parties to steal information, and users can avoid being tracked. Users no longer need to question if or how they can protect their personal information in these situations.”
According to a report by the Global World Index in 2018, the use of VPNs on mobile devices is rising. More than 42 percent of VPN users on mobile devices use VPN on a daily basis, and 35 percent of VPN users on computers use VPN daily.
The report also shows that South African VPN users said that their main reason for using a VPN service is to remain anonymous while they are online.
“Young people in particular are concerned about their online privacy as they increasingly live their lives online,” said Wallman. “Opera for Android 51 makes it easy to benefit from the security and anonymity of VPN , especially for those may not be aware of how to set these up.”
Setting up the Opera VPN is simple. Users just tap on the browser settings, go to VPN and enable the feature according to their preference. They can also select the region of their choice.
The built-in VPN is free, which means that users don’t need to download additional apps on their smartphones or pay additional fees as they would for other private VPN services. With no sign-in process, users don’t need to log in every time they want to use it.
Opera for Android is available for download in Google Play. The rollout of the new version of Opera for Android 51 will be done gradually per region.
Future of the car is here
Three new cars, with vastly different price-tags, reveal the arrival of the future of wheels, writes ARTHUR GOLDSTUCK
Just a few months ago, it was easy to argue that the car of the future was still a long way off, at least in South Africa. But a series of recent car launches have brought the high-tech vehicle to the fore in startling ways.
The Jaguar i-Pace electric vehicle (EV), BMW 330i and the Datsun Go have little in common, aside from representing an almost complete spectrum of car prices on the local market. Their tags start, respectively, at R1.7-million, R650 000 and R150 000.
Such a widely disparate trio of vehicles do not exactly come together to point to the future. Rather, they represent different futures for different segments of the market. But they also reveal what we can expect to become standard in most vehicles produced in the 2020s.
The i-Pace may be out of reach of most South Africans, but it ushers in two advances that will resonate throughout the EV market as it welcomes new and more affordable cars. It is the first electric vehicle in South Africa to beat the bugbear of range anxiety.
Unlike the pioneering “old” Nissan Leaf, which had a range of up to about 150km, and did not lend itself to long distance travel, the i-Pace has a 470km range, bringing it within shouting distance of fuel-powered vehicles. A trip from Johannesburg to Durban, for example, would need just one recharge along the way.
And that brings in the other major advance: the i-Pace is the first EV launched in South Africa together with a rapid public charging network on major routes. It also comes with a home charging kit, which means the end of filling up at petrol stations.
The Jaguar i-Pace dispels one further myth about EVs: that they don’t have much power under the hood. A test drive around Gauteng revealed not only a gutsy engine, but acceleration on a par with anything in its class, and enough horsepower to enhance the safety of almost any overtaking situation.
Specs for the Jaguar i-Pace include:
- All-wheel drive
- Twin motors with a combined 294kW and 696Nm
- 0-100km/h in 4.8s
- 90kWh Lithium-ion battery, delivering up to 470km range
- Eight-year/160 000km battery warranty
- Two-year/34 000km service intervals
Click here to read about BMW’s self-driving technology, and how Datsun makes smart technology affordable.