The study reflects the feedback of 19,000 consumers in 19 countries and identified significant challenges faced by growing urban centres, including:
Key Trends (Global)
Commute times:
· 46 percent of consumers globally have seen commuting times increase
· Half (52 percent) are frustrated with the experience of using public transport
· One third of those surveyed (37 percent) expect that their commuting time will increase over the next five years.
Car use:
· The personal car remains the top mode of transport for both commuting (60%) and personal travel (61%)
o Only 42% of Generation Z (aged 18-25) respondents use a car to get to work, school or university, or for personal travel
· The most disliked aspect of driving is attempting to find a parking space, cited by 64% of respondents,
o Followed by the risk of getting a fine if you park longer than anticipated (44%) and
o Paying more for parking time than needed (42%)
Public transport use:
· Less than half of people surveyed use public transport as a way to get to work, school or university (44 percent),
· That number rises to 54 percent for personal travel such as entertainment.
· Commuters choose transportation type based on three factors: convenience, reliability and overcrowding. Importance of each factor differs depending on age:
o Baby Boomers (age 56+) – Convenience (82 percent), Reliability (84 percent) and Overcrowding (72 percent)
o GenX (46-55) – Convenience (79 percent), Reliability (82 percent) and Overcrowding (71 percent)
o Millennials (26-45) – Convenience (74 percent), Reliability (76 percent) and Overcrowding (67 percent)
o GenZ (18-25) – Convenience (62 percent), Reliability (67 percent) and Overcrowding (55 percent)
Payments:
· Complexity in payment is often at the root of many common complaints.
· If it was easier to pay for public transport, average use would increase by 27 percent.
· 47 percent said the need for different tickets for different modes of travel is an issue,
· 44 percent said not knowing how much to pay is a problem, and
· 41 percent cited services being “cash-only” as an annoyance. According to those surveyed, these frustrations make them less likely to use public transport and more likely to drive their own cars
· For car users, 47% would like to see innovations that would advise on the cheapest fuel available
· 35% would like an app that recognizes the location where they are trying to refuel and pays through the app
Click here to read Visa’s recommendations on improving transport.
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