South Africa will become the first country in Uber’s global network to experiment with cash payments, launching the option across five cities simultaneously on 26 May.
Next week Uber, the innovative smartphone app that seamlessly connects riders to drivers, will launch a cash payment experiment in South Africa. On Thursday 26 May 2016, South Africa becomes the first country in Uber’s global network to experiment with cash payments, launching the option across five cities simultaneously.
“We’re always looking at how we can make it easier for people to benefit from the convenient, safe and affordable option of taking an Uber,” says Alon Lits, General Manager for Uber Sub-Saharan Africa. “This experiment will help us understand whether riders and driver-partners welcome the choice of paying by cash or card. As before, all trip details are electronically recorded and riders will always be able to pay by debit or credit card if they prefer.
“Offering cash as an alternate option has proven to be very successful for Uber. The introduction of cash in Singapore for example, had an extremely positive response and this is a country that has a substantial credit card penetration and very high GDP per capita.”
Even though credit cards are common many are surprised to learn that cash payments currently make up 65% of all transactions in South Africa1. By introducing this experiment, Uber says it discovered three simple ways that cash could make it a little easier for everyone who needs a ride in South Africa.
1. Removing the fear factor for first time riders
Many people still have concerns about credit cards. Every South African should have the freedom to choose the way they travel and cash is a truly inclusive way to let everyone move around their city reliably and affordably.
2. No credit card? No worries.
Cash opens doors for more South Africans to take their first ride, and have a quality experience with Uber, whether they are a busy Mom, a university student without a credit card or a senior citizen who’s more comfortable using cash.
3. More riders means more trips for drivers
When more riders choose Uber and there is a higher demand for trips, driver-partners will spend more of every hour moving people, less time waiting around and so get more money.
Uber says South Africa was selected for this experiment because it provides Uber with the right environment to experiment a cash payment option amongst a sizeable and sophisticated rider and driver-partner community. Cash is a dominant payment method in Africa and this experiment will give Uber insight into how riders and driver-partners adopt and use a mix of cash and electronic payments, how consumer behaviour changes and what Uber can do to build a better product and provide a better experience.
The lesson learnt here in South Africa (and across Africa) could have implications for the business across the world. Uber is imagining, innovating and developing smart solutions in Africa which could to be implemented globally.
“The interest in South Africa has been amazing, and we are excited to experiment with cash payments on the Uber platform,” said Lits. “Riders in South Africa already have access to reliable, convenient and safe transportation and this cash experiment opens up the Uber platform to even more people.”
Cash is an open-ended experiment, so not all riders will see this additional payment option right away. Uber days riders and driver-partners are encouraged to share their feedback at firstname.lastname@example.org or on Facebook or Twitter using the hashtag #uberCASH
CES: And thanks for all the beer!
Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for making and enjoying beer, writes BRYAN TURNER
From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.
Here are some of the beer technologies that stood out:
LG HomeBrew – Craft beer made at home
LG’s HomeBrew craft beer-making machine, debuted at CES 2019, brings the brewing process home thanks to single-use capsules, a self-cleaning feature, and an algorithm optimised for fermentation.
Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.
The beer machine not only offers a simple way to make craft
Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now:
- Hoppy American IPA
- Golden American Pale Ale
- Full-bodied English Stout
- Zesty Belgian-style Witbier
- Dry Czech Pilsner
The only catch? It takes about two weeks to make, depending on the beer type.
“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”
Click here to read about the party speaker that holds beer and robots that pour beer.
CES: Alienware gets Legend-ary
At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.
Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.
Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.
“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”
Click here to read about Alienware Legend in action with the Area-51m and m-series laptops