South Africa will become the first country in Uber’s global network to experiment with cash payments, launching the option across five cities simultaneously on 26 May.
Next week Uber, the innovative smartphone app that seamlessly connects riders to drivers, will launch a cash payment experiment in South Africa. On Thursday 26 May 2016, South Africa becomes the first country in Uber’s global network to experiment with cash payments, launching the option across five cities simultaneously.
“We’re always looking at how we can make it easier for people to benefit from the convenient, safe and affordable option of taking an Uber,” says Alon Lits, General Manager for Uber Sub-Saharan Africa. “This experiment will help us understand whether riders and driver-partners welcome the choice of paying by cash or card. As before, all trip details are electronically recorded and riders will always be able to pay by debit or credit card if they prefer.
“Offering cash as an alternate option has proven to be very successful for Uber. The introduction of cash in Singapore for example, had an extremely positive response and this is a country that has a substantial credit card penetration and very high GDP per capita.”
Even though credit cards are common many are surprised to learn that cash payments currently make up 65% of all transactions in South Africa1. By introducing this experiment, Uber says it discovered three simple ways that cash could make it a little easier for everyone who needs a ride in South Africa.
1. Removing the fear factor for first time riders
Many people still have concerns about credit cards. Every South African should have the freedom to choose the way they travel and cash is a truly inclusive way to let everyone move around their city reliably and affordably.
2. No credit card? No worries.
Cash opens doors for more South Africans to take their first ride, and have a quality experience with Uber, whether they are a busy Mom, a university student without a credit card or a senior citizen who’s more comfortable using cash.
3. More riders means more trips for drivers
When more riders choose Uber and there is a higher demand for trips, driver-partners will spend more of every hour moving people, less time waiting around and so get more money.
Uber says South Africa was selected for this experiment because it provides Uber with the right environment to experiment a cash payment option amongst a sizeable and sophisticated rider and driver-partner community. Cash is a dominant payment method in Africa and this experiment will give Uber insight into how riders and driver-partners adopt and use a mix of cash and electronic payments, how consumer behaviour changes and what Uber can do to build a better product and provide a better experience.
The lesson learnt here in South Africa (and across Africa) could have implications for the business across the world. Uber is imagining, innovating and developing smart solutions in Africa which could to be implemented globally.
“The interest in South Africa has been amazing, and we are excited to experiment with cash payments on the Uber platform,” said Lits. “Riders in South Africa already have access to reliable, convenient and safe transportation and this cash experiment opens up the Uber platform to even more people.”
Cash is an open-ended experiment, so not all riders will see this additional payment option right away. Uber days riders and driver-partners are encouraged to share their feedback at firstname.lastname@example.org or on Facebook or Twitter using the hashtag #uberCASH
Deezer to host Hotstix’s Mandela tribute playlist
Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.
Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.
The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela. It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.
“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time. We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”
The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba. It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka. The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.
Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.
“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”
This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.
Sports streaming takes off
Live streaming of sports is coming of age as a mainstream method of viewing big games, as the latest FIFA World Cup figures from the UK show. Africa isn’t yet at the same level when it comes to the adoption of sports streaming, but usage is clearly moving in the right direction.
England’s World Cup quarter-final against Sweden was watched by just under 20 million viewers in the UK via BBC One. While this traditional broadcast audience was huge, it was streaming that broke records: the game was the BBC’s most popular online-viewed live programme ever, with 3.8 million views. In Africa, the absolute numbers are lower but the trend towards streaming major sports events on the continent is also well under way.
According to DStv, live streaming of sports dominates the usage figures for its live and recorded TV streaming app, DStv Now. The number of people using the app in June was five times higher than a year ago, with concurrent views peaking during major football and rugby games.
Since the start of the World Cup, average weekday usage of DStv Now is up 60%. The absolute peak in concurrent usage for one event was reached on 26 June, during the Nigeria vs Argentina game. The app’s biggest ever test was on 16 June with both Springbok Rugby and World Cup Football under way at the same time, resulting in concurrent in-app views seven times higher than the peaks seen in June last year.
The World Cup has also been a major reason for new users to download and try out the app. First-time app user volumes have tripled on Android and doubled on iOS since the start of the tournament.
“While we expected live sports streaming to take off, it’s also been pleasing to see that the app is really popular for watching shows on Catch Up,” says MultiChoice South Africa Chief Operating Officer Mark Rayner. “Interestingly, some of the most popular Catch Up shows are local, with Isibaya, Binnelanders, The Queen and The River all getting a significant number of views.”
With respect to app usage, the web and Android apps are the most popular way to watch DStv Now, with Android outpacing iOS by a factor of 2:1.
“We’re continuing to develop DStv Now, with 4k streaming in testing and smart TV and Apple TV apps on their way shortly,” says Rayner. “The other key priority for us is working with the telcos to deliver mobile data propositions that make watching online painless and worry-free for our customers.”
The DStv Now app is free to all 10 million DStv customers in Africa. The app streams DStv live channels as well as supplying an extended Catch Up library. Two separate streams can be watched on different devices simultaneously, and content can also be downloaded to smartphones and tablets. The content available on the app varies according to the DStv package subscribed to.