The traditional jukebox has had a major digital revamp, and now gets its own national day in the USA.
The US-based interactive music platform TouchTunes has teamed up with National Day Calendar to designate a National Jukebox Day, to take place on the fourth Wednesday of November. The occasion will be observed each year on the day before the American Thanksgiving holiday, which TouchTunes identifies as “one of the biggest bar nights of the year as Americans flock to their hometowns for the Thanksgiving weekend”. This year’s National Jukebox Day will be celebrated on 23 November 2016.
To get National Jukebox Day off to a fast start, TouchTunes will call attention to the inaugural observance with promotions for operators and patrons of its networked digital downloading jukeboxes. The Jukebox Selfie Contest will encourage users to post a photo with a TouchTunes jukebox to Twitter or Instagram for a chance to win a year of free TouchTunes jukebox credits. In a parallel program, TouchTunes plans to crowdsource song recommendations for a National Jukebox Day playlist, enabling social media fans and followers to help curate an ultimate list of “jukebox anthems.”
Finally, TouchTunes is assembling a Social Media Fun Kit to help operators, locations and patrons to get involved in ensuring that everyone knows it’s National Jukebox Day.
That the first celebration of National Jukebox Day falls on November 23 is historically appropriate. Jukebox historian John Krivine claimed that Louis T. Glass demonstrated his first coin-operated phonograph in San Francisco’s Palais Royal Restaurant on 23 November 1889. This instrument was a precursor of the machines that – bolstered by reliable motors, disc selection mechanisms and vacuum-tube amplification – launched the modern jukebox industry in the 1920s.
Flash forward 120 years, the Internet jukebox remains a central part of the music scene in bars and taverns all over the world, thanks to the development of new products and services that have kept pace with consumer trends, and has sometimes been ahead of them. But TouchTunes chief executive Charles Goldstuck cautions that the cost to stay on top of technology trends and the increasing complexity of music licensing structures in the digital era are applying increasing pressures on the jukebox industry.
“Operator earnings in most amusement machine categories have been decreasing for the past seven years,” said Goldstuck. “But music has been the exception, with average weekly revenue generated by TouchTunes jukeboxes increasing over the same period, despite difficult industry conditions, and the significant increase in the number of TouchTunes locations. We were able to achieve this by consistently investing in new products and services.”
TouchTunes offers two smart jukebox systems that run on the latest version of its Open Stage operating system. Virtuo, its flagship box, was introduced in 2011, and the compact Playdium two and a half years ago. The TouchTunes mobile app, which is compatible with the company’s entire North American fleet of 65 000 boxes, has been downloaded over 5.7 million times and has about 2.2 million active users.
One of the biggest challenges facing the industry is the steady rise of music licensing fees. TouchTunes and other jukebox music providers are required to license music rights from public performance organizations (ASCAP, BMI, SESAC and GMR), music publishers and record labels. “Music licensing rates in general have increased significantly as the music industry has transitioned from traditional CD sales to digital and streaming models,” Goldstuck said.
The TouchTunes chief executive said the upward movement in licensing rates for jukeboxes will also continue, just like it has for streaming and other digital services, affecting companies like Pandora, Spotify and Apple. In today’s market, the music industry actively looks for high royalty payments. Of every dollar that Spotify brings in, according to music industry analysts, about 75¢ goes right back out in the form of payments to labels and publishers.
Jukebox operators have in general been shielded from these fees since the introduction of the first digital boxes in 1999. TouchTunes, for its part, did not change the subscription rate charged to its operators during the first 12 years its boxes were online. However, the latest round of music fee negotiations with the licensing community will likely again result in higher royalty rates and will affect the entire channel.
“The music licensing dynamic for the jukebox industry is getting more daunting,” Goldstuck said. “Traditional coin-op, which relies heavily on music, will be impacted by our new licensing reality.”
Goldstuck said TouchTunes will continue to invest in research and development, and plans to launch a new suite of products in the next 18 months. Operators will get a first look at the new developments before the second annual National Jukebox Day, which will be observed on 22 November 2017.
AWS gives SMEs R365m to build cloud companies in SA
Amazon Web Services works with Department of Trade and Industry on Equity Equivalent Investment Program to help more South African businesses innovate in the cloud
Amazon Web Services (AWS), an Amazon.com company, has announced the launch of the AWS Equity Equivalent Investment Program (AWS EEIP). Designed by AWS South Africa and Amazon Data Services South Africa, the EEIP will see over R365-million invested in the development of black-owned South African small businesses within the Information Communications Technology (ICT) sector.
The intention is to support them to become cloud computing experts using the AWS Partner Network (APN). EEIP is a program of the Department of Trade and Industry (dti), aimed at providing multinational companies an opportunity to take part in the development of South African black-owned small businesses and to contribute towards the broad-based black economic empowerment of South Africa.
The AWS EEIP is a seven year program that will support the growth of new black-owned small businesses, helping them to develop their skills in advanced technologies such as cloud computing, Internet of Things (IoT), Machine Learning (ML), and mobile technologies.
“The AWS EEIP will lead to the development of numerous highly skilled jobs in the local economy,” said Minister of Trade and Industry Ebrahim Patel. “The intention of the program is to give the black-owned small businesses the knowledge, resources, and skills to be successful. This will enable them to provide professional services to organisations, in both the private and public sectors, supporting them with their ICT strategy and helping them to take advantage of cloud computing and other digital technologies in order to innovate and grow. We seek to develop local businesses and ensure net job creation in the South African economy.”
The AWS EEIP will support 100% black-owned small businesses through an 18-24-month enterprise development and incubation program. AWS will provide training and education and support the development of these businesses’ technical expertise in cloud computing – resulting in new AWS Certified Developers and Solutions Architects. These businesses will also receive business enablement support, such as exposure to industry leaders, coaching, mentorship, and funding, to help take their business to the next stage of growth. As these businesses complete their training, and gain AWS competencies, they will go up a tier in the APN, becoming Select or Advanced Partners. Upon completion of the program, the businesses will have access to AWS’s ecosystem of millions of active customers, of every size, across virtually every industry around the world. AWS says successful completion of the programme will also enable the businesses to have exposure to opportunities beyond that of AWS.
“We have been blown away with the high quality of technical talent we have already seen in South Africa and are excited to see the creativity and unique thinking that the AWS EEIP will now drive,” said Prabashni Naidoo, a director at AWS South Africa. “Through this new program, we are committed to producing a new generation of highly skilled and productive black-owned South African small businesses.These new APN Partners will help create limitless opportunities for our customers, helping them to innovate and further contribute to economic growth of South Africa.”
About Amazon Web Services
For 13 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 165 fully featured services for compute, storage, databases, networking, analytics, robotics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management. The services are provided from 69 Availability Zones (AZs) within 22 geographic regions, with announced plans for 13 more Availability Zones and four more AWS Regions in Indonesia, Italy, South Africa, and Spain.
Girls get 50,000 toy cars to combat stereotypes
“That’s for boys, not for girls” – a social stigma Mercedes-Benz USA and Mattel are determined to change, and they are hoping that donating 50,000 toy cars can help. Kicking off today for National STEM/STEAM Day, 50,000 young girls across the nation will engage in programs to challenge gender stereotypes that research shows can impact decisions later in life. It’s all part of “No Limits,” an initiative created by Mercedes-Benz in partnership with Mattel and the National Girls Collaborative Project (NGCP), a network of organizations that encourages girls to pursue science, technology, engineering and math (STEM) careers.
The first “No Limits” programs launch today with special workshops in Atlanta, Los Angeles and New York City, where thousands of young children will be inspired to think outside of the box when it comes to career aspirations. Through February 2020, girls across the U.S., through more than 100 organizations, will engineer toy racetracks, design cars, engage with female role models and attend STEM workshops through programs designed to expand how they see their future.
As a tangible reminder that they can do anything they set their minds to, MBUSA and Mattel will gift 50,000 Matchbox die-cast toy replicas of a very special Mercedes-Benz 220SE to participating children. It was in this car that Ewy Rosqvist defied all odds to become the first woman to compete in and win one of the most grueling races, the Argentinian Grand Prix, shattering records and the notion that women could not compete.
“Whatever they aspire to be – an astronaut, engineer, judge, nurse, even the President, we want all children to dream big, dream bold and never give up on that dream,” said Mark Aikman, general manager of marketing services for MBUSA. “We’ve seen that stories like Ewy’s – championing women trailblazers and achievers – can have a big impact by calling into question the gender stereotypes that children may inadvertently adopt.”
In fact, according to the National Science Board, women only represent 29% of the current science and engineering workforce. When asked their reasons for not majoring in STEM, young women often cite a lack of encouragement and role models.
“The No Limits initiative is important to the future success of our young girls,” said Karen Peterson founder and CEO of the NGCP. “Demand for workers with STEM-based skills is rapidly growing, yet women are still significantly underrepresented in these fields. We know that gender associations are formed at a very young age. We applaud Mercedes-Benz and Mattel in their efforts to breakdown the gender stereotypes that keep young girls from engaging in STEM studies.”
Earlier this year, Mercedes-Benz released a video capturing young girls designating an assortment of traditionally gendered toys. After being shown the short film, Ewy Rosqvist: An Unexpected Champion, each girl has a visible attitude shift towards toys they previously identified as just “for boys.”
Last month, Digital Girl, Inc., a Brooklyn-based non-profit dedicated to empowering the underserved youth of New York City, especially young girls, to pursue studies and careers in STEM fields, tested this theory with similar results. A new video documents the results as the girls realize that they can be the next generation of female trailblazers and they themselves talk about the need to inspire more girls.
“Our goal is to inspire children to imagine all that they can become and break down gender stereotypes in the toy aisle with purpose-driven programs like this,” said Amanda Moldavon, Senior Director, Vehicles Brand Creative. “Most people don’t know that the creator of Matchbox made the first vehicle for his daughter who was only allowed to bring toys to school that fit inside a matchbox. So, from its origin, it has been an inclusive way for kids to explore the world around them.”
More than 100 organizations across the country will participate in No Limits including Atlanta Public Schools, Digital Girl, Inc., Beyond the Bell, among others. A list of all participating organizations can be found here. A discussion guide is available for those who have an opportunity to encourage and mentor young children and would like to help advance this conversation.
In addition to the toy cars that will be gifted by MBUSA and Mattel (also in support of closing the Dream Gap) through the National Girls Collaborative, the Ewy Matchbox toy replica will be sold in stores nationwide beginning in December. Follow the No Limits initiative on social using #GirlsHaveNoLimits.
Both “No Limits” videos were produced by R/GA, New York.
About Ewy Rosqvist
Ewy Rosqvist is a Swedish racing champion who in 1962 made history for being the first woman to enter and win one of the toughest rallies in the world. After watching her husband race for years, she decided to take it up herself and entered the Argentinian Grand Prix – a gruelling three-day journey across rough terrain. Ewy was ridiculed for entering the race and told she wouldn’t be able to complete the course. Not only did she finish, she went on to be the first person to win every stage of the race, set a speed record and beat the previous champion by over three hours.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), the sales and marketing arm for Mercedes-Benz in the United States and headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States from the sporty A-Class sedan to the flagship S-Class and the Mercedes-AMG GT R.
MBUSA’s philanthropic focus is on educating and empowering youth. On a national level, the company supports Laureus Sport for Good which uses sports to help at-risk youth and the Johnny Mac Soldier’s Fund which provides scholarships to children of the fallen military.
In Atlanta, MBUSA is involved with over 50 organizations in its effort to educate and empower the next generation to achieve success and address local needs in its community, particularly Atlanta’s Westside, the area surrounding the Mercedes-Benz Stadium that includes under-resourced neighbourhoods. MBUSA has won numerous awards for its community efforts including, A Gold Stevie® Award for its Greatness Lives Here campaign, Corporate Champion Tree recognition from Trees Atlanta and a Community Impact Award from the Georgia Department of Economic Development.