In order for a business to develop an effective BYOD policy, DONALD FARMER, VP of Innovation and Design at Qlik believes company owners need to first understand why and when employees switch between devices and what makes them choose certain devices for certain tasks.
Bring Your Own Device (BYOD) responsive, and multi-device are just some words that today are part of our lives. Multi-device strategies are devised and policies are prepared for BYOD. The use of different devices has led to a whole new way of working. Gartner predicts that by 2018 more than half of users will be using a tablet or smartphone for all online activities rather than the traditional laptop or desktop. But to what extent do we actually stand still by the role of different devices? Why and when do business users actually switch between tablet, smartphone or computer? And what moves them to choose certain devices in certain activities?
If we can answer these questions, a multi-device or BYOD policy is really effective. Time to get some new insights above water, so that management can better respond to the needs of the business.
Reasons for using different devices
Where once on the desk of the average employee stood a desk phone and a desktop, there is now a laptop, a smartphone, perhaps a tablet and in some cases even an e-reader. During the day there is plenty of use of these devices. Why? A recent global survey of Qlik shows that there are three main reasons:
Employees first believe they can thus increase their productivity. An argument, which managers actually need to sound as music to the ears. Indeed, the increasing productivity in the workplace is not something you want to fight as an organisation, but rather to stimulate. Obviously, it is with the use of multiple devices, important to take account of Shadow IT, but for now we leave that out of consideration. In second place, is keeping it up to date. Think about sending out an email via the laptop at the end of the workday and on the way home via the smartphone to see if there has been a reaction. This motivation is also linked to number three: respond quickly to circumstances. Imagine if the employee is in a meeting and he gets an important phone call or an e-mail via the tablet inside. With the use of multiple devices the employee can take action immediately. The main reason to use multiple devices is that each one is aimed at orienting the work as effectively as possible and to improve where necessary.
Multiple devices for one activity
Now we understand the question about why people switch between devices and what devices still remains, but the answer is not clear. Typically, for example, activities that are started on the laptop are also finished on the laptop. However, when employees begin operations on their smartphone, these are usually rounded to the laptop. Think to send emails, view reports and write lyrics. The tablet is the least popular to start and complete tasks. Only watching a video begins and ends on the tablet. When it comes to chatting and calendar management, the employee switches over to the smartphone. In all other cases, the laptop is switched on.
The main triggers for users to switch between devices are activities such as navigating to websites, finding specific information and sending links by email. The smartphone in all cases appears to be the most popular device to switch to.
Now we know that employees look for opportunities to work effectively and switch over their functions between different devices, it is important that this way of working is well facilitated by the management. A precondition for this is the use of the right tools – tooling that is Mobile-First developed. These solutions primarily keep the mobile user in mind in the development and design. Thus, for Mobile-First developed technology the essence of information is directly visible and is also matched to the screen that you are using at the time. This way users can easily get the right information to themselves and thus will effectively work.
Still, mobile-first tooling is still not developed by all software vendors. So it is extra important that the management in the tool selection process pay attention as to whether it meets the Mobile-First conditions. But now is also the time to take another critical look at existing tooling. Because to truly meet the needs of the business, the information needs to be available anytime, anywhere via any device. Mobile first is not the only solution, but can have a considerably large contribution. Ultimately, the goal about the intention to work productively is to turn it into reality. It is the only way to take action and to work towards the mapped needs of the business. A good intention for 2016?
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.
Deezer to host Hotstix’s Mandela tribute playlist
Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.
Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.
The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela. It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.
“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time. We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”
The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba. It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka. The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.
Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.
“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”
This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.