The annual IFA tech expo in Berlin delivered both the usual cut and paste slew of copycat devices and some truly new technology, writes ARTHUR GOLDSTUCK.
One of the standout features of the annual IFA technology trade expo in Berlin, Germany, is how much effort brands make to stand out. The result is that many of the big launches happen two or even three days before the main event, to avoid getting lost in the noise.
As a result, the likes of Huawei, Sony, Acer and Lenovo had all made their big announcements well before the crowds began arriving on Friday morning.
Huawei in particular stood out, with its most aggressive assault yet on the high end of the smartphone market. Until recently, it was best known for its network infrastructure, from base stations to 3G and 4G wireless Internet devices. As Glory Cheung, chief marketing officer of Huawei’s Consumer Business Group, put it, “We have base stations as far north as the Arctic Circle and as high as the Himalayas. The smartphone is the human extension of what we do.”
Huawei unveiled its new Mate S, a 5.5-inch device that packs in every gram of the company’s innovation in an effort to demonstrate that it is no copycat manufacturer. There were numerous cut-and-paste phone and TV makers at IFA, with one very average brand plastering its stand with the overused and meaningless slogan “Game changer”.
For Huawei, if the game is about positioning it alongside the market leaders like Apple and Samsung rather than the entry-level copycats, the Mate S does indeed change its own game.
It introduces several new and enhanced features around touch and control of the device, starting with what may be the best fingerprint recognition technology on a phone today. Dubbed Fingerprint 2.0, it allows the fingerprint pad on the back of the phone to be used not only for quick and accurate biometric identification – and therefore secure mobile payments – but also as an additional control and navigation mechanism. This means that it becomes a trackpad on which the user can swipe down or across to activate various functions.
More impressive but still a feature in search of a function is a technology called “force touch”, which makes the screen pressure sensitive – to the extent that it can be used as a scale to weigh small items.
And then there is Knuckle Control 2.0, which appears to combine the knock code of LG phones with the drawing function of Samsung Note devices, and then takes it to a new practical level. With a knuckle, the user can draw a crop line around any shape in a photo – whether a shoe or a ship – and crop out only that shape, rather than be confined to the usual geometric shapes. The knuckle can also be used to activate shortcuts by drawing, for example, a C for Camera or W for Weather.
Huawei’s slogan for the launch, “Touch. Made powerful.”, was one of a handful that did not come across as mere hype.
Another brand that has tried to keep pace with the smartphone leaders through its own innovation, Sony, also got in ahead of IFA to launch its new Xperia range in Berlin. Its direct competitor to the Mate S, the Xperia Z5 Premium, is a world first. It is the first handset to feature 4K display and recording – linking the phone to the current high-end in TV display.
Translated into numbers, that means 3840×2160 resolution. Translated into English, it means a dazzlingly sharp display that is almost outrageous in its visual quality.
The handset features a 5.5-inch screen and 3400 mAh battery, addressing Sony’s consumer research finding that battery life is currently the number one concern of phone buyers. Sony also launched a standard Z5 with 5.2-inch display and a Z5 Compact, with a 4.6-inch screen that is likely to retain the enthusiasm that the similarly sized Z3 Compact generated in the market.
But Sony and Huawei showed off the latest iterations of their wearable technology, joining Samsung, Garmin, Fitbit, Runtastic and Withings, among many others, in the race for attention.
Once again, Huawei surprised, taking a leaf out of Apple’s marketing book by calling its new device simply the Huawei Watch. But it was also no cut-and-paste job: the watch has an elegant, round face that gives it the appearance of a regular fashion watch rather than a geek tool.
Under the surface, though, it pushes the Android Wear standard for wearables to the limits. It’s not only a full activity tracker – with 6-axis motion sensor – and heart-rate monitor, but is also compatible with both Android and iOS devices. That’s a first for a major smartphone manufacturer.
While the big names compete for share in such intensively competitive segments, new niches are also emerging within these segments. For example, health-monitoring
One of the most intriguing is activity tracking for dogs and cats. A company called Tractive used IFA to showcase its GPS pet tracking device. While the initial focus was on locating lost animals, it raises fascinating possibilities, like solving the mystery of where cats go wandering in the course of a day. Some of the Tractive devices also measure body temperature, warning the owner when the pet needs water, shade or rest.
It’s a great example of technology getting in touch with more than just human needs.
Mobile is the new branch
Standard Bank has launched an account for mobile devices that gives back 500MB of data a month
Standard Bank has introducd a R4.95p/m bank account called MyMo that customers can open on their mobile devices, loaded with data and airtime offerings and other benefits such as virtual and Gold physical card.
MyMo account holders will also enjoy the convenience of a cheque account through a Visa and Mastercard gold card. Once the account is open, users can choose to either receive R50 in airtime or 500MB of data a month, if their card is swiped more than four times a month. A further megabyte of data is loaded on the account for every R20 spent.
“MyMo is an account for everyone, whether you just landed your first job or have been around the block. With no documentation required it only takes a few minutes to open the account,” says Funeka Montjane, Chief Executive for Personal and Business Banking, South Africa, at Standard Bank Group. “For just R4.95 a month customer will be able to enjoy free swipes and ATM withdrawals at only R6.50 for amounts under R 1 000.
“Mobile is the new branch. This account is about bringing the mobile branch into customers hands, it is about convenience and security while banking.”
She says mobile offers low cost transactional banking which integrates people and businesses into the new connected economy, making mobile the new branch ecosystem that will drive and connect Africa’s growth. Physical connections to the economy are rapidly changing to digital where banks have to move from being financial institutions to service organisations.
“In the past people congregated in communities and eventually cities to maximise the advantages of connectivity. Today a simple hand-held device has the potential to open infinite doors, transforming individuals’ access to opportunities, regardless of where they are, and like never before in history.
“Historically, a bank account represented access to economic citizenship. Today, having a simple device enabling digital access to a modern banking platform is a passport to global connectivity and vast human development potential.”
The bank says it is using technology, and mobile phones in particular, to deliver low-cost transactional channels accessible to all our customers. The evolution in mobile can be seen in transaction options like cash back at the retail checkout till rather than the ATM, free digital banking rather than using a branch, and the ability to transact using digital wallets, even without a bank account.
“Developing comprehensive connected ecosystems requires a mind-set change from Africa’s banks,” says Montjane. “Banks will evolve away from traditional financial service organisations, into service ecosystems enabling broad universal access to almost everything like enhanced purchasing experiences of vehicles and homes, online procurement of goods and services and lifestyle elements like rewards and travel.
“These connectivity drivers will also act to future-proof evolving connectivity ecosystem by allowing us to offer untold future services while deriving income from as yet unrealised revenue streams,.
From a customer perspective, the kind of ecosystems of knowledge, access and, ultimately, connectivity that banks will come to provide will radically transform the share of life that almost all individuals will be able to access.”
Two-thirds of SA staff hide social media from bosses
With 90% of people in employment going online several times a day, it can be hard for most workers to keep their private and work-life separate during the working day (and beyond). The recently published Global Privacy Report from Kaspersky Lab reveals that 64% of South African consumers choose to hide social media activity from their boss. This secretive stance at work also extends to their colleagues, with 60% of South Africans also preferring not to reveal online activities to their co-workers.
Globally, the average employee spends an astonishing 13 years and two months at work during their lifetime. Interestingly though, not all this time is directly related to solving work tasks or earning a promotion: almost two thirds (64%) of consumers admit visiting non-work-related websites every day from their desk.
Not surprisingly, 35% of South African employees are against their employer knowing which websites they visit. However, more interestingly, 60% of South African are even against their colleagues knowing about their online activities. This probably means that colleagues constitute an even greater threat to future perspectives of an office slouch or maybe the relationships with colleagues are more informal and therefore, more valuable.
On the contrary, social media activity appears to be a less private domain for many and therefore, more suitable for sharing with colleagues but not the boss. This is probably because workers fear harming the public image of a company or interest in decreased staff productivity motivates companies to monitor employees’ social networks and make career changing decisions based on that. Such policies have led to 64% of South Africans saying that they don’t want to reveal their social media activities to their boss and 53% even don’t want to disclose this information to their colleagues.
A further 29% are against showing the content of their messages and emails to their employer. In addition, 3% even said that their career was irrevocably damaged as a consequence of their personal information being leaked. Thus, people are worried about how to build a favourable internal reputation and how not to destroy existing workplace relationships.
“As going online is an integral part of our life nowadays, lines continue to blur between our digital existence at work and at home. And that’s neither good nor bad. That’s how we live in the digital age. Just keep remembering that as an employee you need to be increasingly cautious of what exactly you post on social media feeds or what websites you prefer using at work. One misconceived action on the internet could have an irrevocable long-term impact on even the most ambitious worker’s ability to climb the career ladder of their choice in the future,” comments Marina Titova, Head of Consumer Product Marketing at Kaspersky Lab.
To ensure workers don’t fall prey of the internet threats at a work, there are some core guidelines to adhere to in the digital age:
- Don’t post anything that could be considered defamatory, obscene, proprietary or libellous. If in doubt, don’t post.
- Be aware that system administrators may at least, in theory, be informed about your web browsing patterns.
- Don’t harass, threaten, discriminate or disparage against any colleague, partner, competitor or customer. Neither on social networks or in messages, emails, nor by any other means.
- Don’t post photographs of other employees, customers, vendors, suppliers or company products without prior written permission.
- Start using Kaspersky Password Manager to ensure your social media and other personal accounts are not at risk of unauthorised access by someone else in an office. Install a reliable security solution such as Kaspersky Security Cloud to protect your personal devices.