Opera Software’s latest State of the Mobile Web report has revealed that the Philippines is the most active country on social media.
The Philippines is the most active country on social media, according to the latest State of the Mobile Web report released by Opera Software. Mobile internet users in the Philippines tend to visit social-networking sites more than any other. In total, 86% of the page views from Opera Mini mobile browser users in the Philippines are to social-network sites — the highest percentage among Opera Mini’s top-50 user countries, worldwide.
The State of the Mobile Web report is based on aggregated information obtained from Opera Mini servers. The servers compress webpages and reduce them to as little as 10% of their original size before sending them to an Opera Mini user’s device. In June 2015, Opera Mini’s servers processed 24,575 TB of data and served over 160 billion pages. More than 250 million people around the world use Opera Mini for a faster web experience and to get the most out of their mobile data usage.
The Philippines has the eighth-largest Opera Mini user base in the world and the second-largest in Southeast Asia. The user base increased by 41% over the past year, while its smartphone user base surged by 90%. The report released today provides a definitive
analysis of the key trends affecting the mobile web in Philippines. Here are some highlights:
Mobile web usage is growing in the Philippines
The number of page views increased by 62% over the year. Each Opera Mini user browses 638 webpages on average per month. This is higher than the average for overall Opera Mini users, which is 615 pages.
It is all about social
Mobile internet users in the Philippines have highest social-media activity in the world. In all, 86% of page views by Opera Mini users in the Philippines are on social-networking sites, the highest percentage among the top-50 Opera Mini user countries. Facebook clearly dominates. Twitter, WordPress, tumblr, Pinterest, and Flirchi also in the list of top-20 most visited sites.
Smartphone and local phone brands are becoming mainstream
More than half of Filipinos who browse with Opera Mini users do so on smartphones. The smartphone adoption rate has grown from 41% in June 2014 to 55% in June 2015. Local smartphone brands are catching up and gaining more market share. A breakdown of the top 100 mobile devices preferred by Opera Mini users shows that Cherry Mobile has overtaken Samsung, with a 27% market share. Another local brand, MyPhone, has 8%. The total market share of these two local smartphone brands is 35%, higher than Nokia’s 31%.
“The prevalence of the smartphone is driving internet usage in the Philippines,” says Eiko H. Raquel, Country Manager for the Philippines at Opera Software. “Filipinos love to share things with friends and families. This country used to be the text-messaging capital of the world. Now, with easier internet access and higher smartphone adoption, the Philippines has not only been crowned the “selfie capital of the world” by Time magazine, but also has now been ranked as the most social nation” by Opera.”
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.