South Africa’s leading e-commerce websites Takealot.com and Superbalist.com have expanded into a range of luxury brands. The online retailers have extended their offering to include Estée Lauder, Clinique, Bobbi Brown, Smashbox, Glamglow, Tommy Hilfiger, DKNY, Aramis and Lab Series. In addition, MAC and Michael Kors are available at Superbalist.com.
This extension of the Takealot Group’s beauty offering, says the company, is in line with the group’s commitment to South Africans being able to “shop anything they can imagine”, and includes skincare, hair care, makeup and grooming products. The group says it is catering to strong local demand for luxury beauty products.
Globally, Market Reports World predicts the luxury beauty market will grow by 7% every year to reach USD 14 billion by 2026. Julie-Anne Walsh, Chief Marketing Officer at Takealot says: “Locally, we are seeing strong growth across the category. It is clear that South Africans enjoy indulging in quality when it comes to beauty products.”
She added that care had been taken to curate the Takealot Group’s luxury beauty category so it caters to the wonderfully diverse South African population with ranges for all skin types and complexions.
Luke Jedeikin, co-CEO at Superbalist.com, says the convenience of shopping for beauty products online and the option to collect via a pickup point or have items delivered to the door holds very strong appeal for time-tight shoppers.
Since merging with Spree in 2018, Superbalist has rapidly expanded its offering in the fast fashion space and the addition of luxury beauty is expected to be a popular addition for shoppers.
“We’ve taken care to partner with the best brands in the beauty space, so we are really excited with the diversity and quality we are offering,” says Jedeikin.