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Sony Ericsson tunes into emerging markets

Two new Sony Ericsson phones place the first combined AM/FM radio experience at the heart of the mobile phone – designed to deliver a radio-listening experience to a global audience, particularly in emerging markets such as those in Africa.

Sony Ericsson has announced the launch of two new mobile phones, the R300i Radio and R306i Radio, both designed to deliver a credible radio-listening experience to a global audience, and ideally suited to emerging markets such as those within Africa.

‚The R300i Radio and R306i Radio allow you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts,‚ said Howard Lewis, vice president and head of Entry Level Products at Sony Ericsson. ‚They certainly look and sound the part, offering a radio-inspired design and features set on a choice of either a candy bar or clamshell phone.‚

The highlights of the products, according to Sony Ericsson, are:

Both of these new phones are designed to have a clear radio look-and-feel. Sit either phone on its side and let the radio blast out through the dedicated loudspeaker… in stereo in the case of the R306i Radio.

Preset buttons on the front of both the R300i Radio and R306i Radio let you switch easily between your favourite stations. It takes just one click to boost the volume when you want to share music on the radio or the live action from the sports ground.

Set it as your alarm clock or record the final moments of your team’s winning match and play back the commentary again and again. You can even record a clip of a song and use it as your ringtone.

TrackID is now a familiar feature on many of Sony Ericsson’s high tier phones. It now comes as standard on both the R300i Radio and R306i Radio, turning listeners into instant music experts! Record a clip of a song from an external source, such as a sound system in a coffee shop or bar, and find out within seconds who sang it, the name of the track and which album it is from. All in just one click.

With the R300i Radio you can listen-in via the stereo headphones provided or ‚play it loud’ thanks to the high performance speaker integrated into the phone. Switch on 3D sound enhancement or volume boost with the dedicated Audio Enhancer key on the phone.

The R306i Radio opens up into a clamshell with two integrated stereo speakers that face the listener. Again featuring the Audio Enhancer key, you can activate volume boost when listening to the radio through the speakers or 3D sound enhancement when you have the stereo headset plugged in, ensuring a first-class radio listening experience even when it is noisy around you. See which station you are tuned-in to on the phone’s external display.

Both phones feature Bluetooth‚Ñ¢ technology, allowing you to handle your phone calls handsfree with optional accessories such as the Bluetooth‚Ñ¢ Headset HBH-PV703.

The R300i Radio offers a built-in VGA camera and the R306i Radio boasts a step-up to a 1.3 megapixel camera on-board. So whether you are listening to the radio or not, these two new phones are set to hit the right note.

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