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Social apps take over SA smartphones

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A recent report has revealed that for the second consecutive year, social media apps have dominated free downloads on all major app stores in South Africa.

For the second consecutive year, social media apps have dominated free downloads on all three major app stores in South Africa, namely Google Play for Android, the Apple App Store for iOS, and the Windows Store.

This is one of the key findings of of the South African Social Media Landscape study by technology research organisation World Wide Worx and media analytics company Fuseware. The headline findings released in September showed steady growth for most social networks, but the full report, released today, reveals just how deeply entrenched their mobile apps have become in South Africa.

The study is based on access to consumer data from seven major social networks, three app stores, and a corporate survey conducted among more than a hundred of South Africa’s leading brands.

WhatsApp in particular is dominant, topping the list of both iOS and Android downloads. Only in the Windows Store does it drop, down to third position, with its parent company Facebook enjoying number one position. Facebook is second in free iOS downloads and third in Android.

Facebook properties dominate the next two positions on iOS as well, with Facebook Messenger and Instagram rounding out the top four. The Google Play store has the same top four, in a slightly different order, with Facebook Messenger at two and Instagram also in fourth place.

Windows Phone has a slightly different mix, thanks to marketing emphasis by Microsoft, which has its own Podcast app in second, its cloud storage app OneDrive in fourth place, and the Microsoft-owned Skype in fifth.  However, Facebook messenger lies sixth, giving Facebook three of the top six spots for free Windows Store downloads.

“It can be argued that Facebook currently owns mobile – but not necessarily its revenue,” says Arthur Goldstuck, MD of World Wide Worx. “Games completely dominate the top ten lists for highest grossing apps on iOS and Android, filling the entire top ten on each, as well as the top eight in the Windows Store.”

Fuseware MD Mike Wronski points out that smartphones have not been entirely taken over by entertainment impulses: “The occasional utility app does intrude in the list of most downloaded paid apps. The serious professional and business users of smartphones still want to combine their social and work lives on their handsets.”

The report shows that Facebook has grown by 8 per cent in the past year, from 12-million to 13-million, and Twitter by 12 per cent, from 6,6-million to 7,4-million users. Video sharing platform YouTube increased its user base marginally more, with a 15 per cent rise from 7,2-million to 8,28-million users. The biggest growth has come from photo sharing network Instagram, which rose 133 per cent, from 1,1-million to 2,68-million.

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Now download a bank account

Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.

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This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.

“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.

“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”

The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:

  1. Download the Absa App
  2. Choose the account you would like to open
  3. Tell us who you are
  4. To keep you safe, we will verify your cell phone number
  5. Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
  6. Tell us where you live
  7. Let us know what you do for a living and your income
  8. Click Apply.

 

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How we use phones to avoid human contact

A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.

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Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances. 

Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?

The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.

In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.

Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.

Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”

To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:

·         I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?

With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.

·         Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?

Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.

·         I’ve lost my phone! How will I keep myself entertained now?

Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.

 

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