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Shall I compare thee to a love heart emoji?

Just what is the language of love in the 21st century? On Valentine’s Day, we bring you the latest research

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It may not be a Shakespearean sonnet, but the language of love in the 21st century is just as affectionate and meaningful as it ever was, according to University of South Australia linguist, Dr David Caldwell.

“Romance and wooing are alive and well in the digital realm, and that opens new ways of communicating love and affection, different from the traditional handwritten love letter,” Dr Caldwell says.

“Modern love communication features images (selfies or images of a couple together), emoticons, emojis and memes, and many other combinations of words, sounds, images and animations that combine to essentially function as a ‘love letter’.

Dr Caldwell says love language today is typically less formal, less poetic, less elaborate and less metaphorical.

“There isn’t much room for comparing your beloved to a “summer’s day”, at least not as superbly as Shakespeare does in Sonnet 18, but the sentiment is no less loving or meaningful,” he says.

“Today’s love language is more immediate, often a two-way online exchange, likely to be more concise in language form, and can often include ‘youth speak’ – abbreviations, acronyms and humour.

“The change perhaps reflects a shift in what we value in a prospective partner’s linguistic repertoire.

“Are we less attracted to a wordsmith than we once were?  Does poetic, elaborate, metaphorical language in the context of romance, now feel outdated, excessive, and possibly inauthentic?

“Perhaps today, the value is in a prospective partner’s, ability to use digital communicative affordances – humour, emojis, memes, Bitmoji, and the like – to show a mastery of modern life.”

Dr Caldwell says the current generation are “doing love” quite differently from the romantic stereotype.

“There are no doubt fewer love letters, but online dating is booming on websites like Tinder, Bumble, RSVP and e-Harmony. 

“From these, unique linguistic genres have evolved.

“The most common genre people produce for these sites is a kind of information report or auto-biography. 

“It is designed to ‘sell’ a person to potential partners.  And this commodification of self has specific language patterns, which are often very specific and efficient, and certainly not metaphorical or poetic, like the language patterns of love letters.

“At the end of the day love is love and people will express their affection is ways that elicit a positive response – and it may be that successful wooing today, relies a lot more of the right emojis than the structural rigours of a sonnet or a haiku.”

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Alexa can now read all messages

For the first time, an Alexa skill is available that makes it possible to listen to any kind of message while driving

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For the first time, Alexa users can now hear all their messages and email read aloud.

Amazon’s Alexa has become a household name. The world’s most popular virtual assistant is getting smarter every day and now, with Amazon Echo Auto, it’s in cars too. 

“In today’s highly connected world, messaging in the form of emails, texts, Facebook Messenger, WhatsApp and work channels like Slack, are integral to our daily routine,” says Barrie Arnold, chief revenue officer at ping. “However, distracted driving is responsible for more than 25% of car crashes and thousands of preventable fatalities every year.” 

ping, a specialist in voice technology founded by Arnold and South African Garin Toren, has developed a new Alexa skill as a companion to its patented smartphone app, that enables any message type to be read aloud. Designed for safety, productivity and convenience, “pingloud” is the first skill of its kind for keeping users connected when they need a hand or an extra pair of eyes.

“The ping Alexa skill is specifically designed to help drivers stay off their phones while giving them exactly what they want – access to their messages.” says Toren, ping CEO. 

Opening up Alexa to developers has resulted in an explosion of new skills available either for free or for a fee that unlocks premium services or features. These tools magnify the usefulness of Alexa devices beyond common tasks like asking for the weather, playing music or requesting help on a homework assignment. According to App Annie, the most downloaded apps in 2019 were Facebook Messenger, Facebook’s main app and WhatsApp, highlighting the importance of messaging. 

“The ping Android app is available worldwide from the Google Pay Store, reading all messages out loud in 30 languages,” says Toren. “The iOS version is in global beta testing with the US launch coming very soon.” 

Once you’ve signed up for ping, it takes a few seconds to link with Alexa, enabling all messages and emails to be read aloud by a smart speaker or Echo Auto device. Simply say, “Hey Alexa, open pingloud.” ping links an account to a voice profile so unauthorised users with access to the same Alexa cannot ask for the authorised user’s messages.

All major message types are supported, including Texts/SMS, WhatsApp, Facebook Messenger, WeChat, Snapchat, Slack, Telegram, Twitter DM’s, Instagram, and all email types. Promotional and social emails are not read by default.

*For more information, visit www.pingloud.com

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Coronavirus to hit 5G

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Global 5G smartphone shipments are expected to reach 199 million units in 2020, after disruption caused by the coronavirus scare put a cap on sales forecasts, according to the latest research from Strategy Analytics.

Ken Hyers, Director at Strategy Analytics, said, “Global 5G smartphone shipments will grow more than tenfold from 19 million units in 2019 to 199 million in 2020. The 5G segment will be the fastest-growing part of the worldwide smartphone industry this year. Consumers want faster 5G smartphones to surf richer content, such as video or games. We forecast 5G penetration to rise from 1 percent of all smartphones shipped globally in 2019 to 15 percent of total in 2020.”

Ville-Petteri Ukonaho, Associate Director at Strategy Analytics, added, “China, United States, South Korea, Japan and Germany are by far the largest 5G smartphone markets this year. The big-five countries together will make up 9 in 10 of all 5G smartphones sold worldwide in 2020. However, other important regions, like India and Indonesia, are lagging way behind and will not be offering mass-market 5G for at least another year or two.”

Neil Mawston, Executive Director at Strategy Analytics, added, “The global 5G smartphone industry is growing quickly, but the ongoing coronavirus scare and subsequent economic slowdown will put a cap on overall 5G demand this year. The COVID-19 outbreak is currently restricting smartphone production in Asia, disrupting supply chains, and deterring consumers from visiting retail stores to buy new 5G devices in some parts of China. The first half of 2020 will be much weaker than expected for the 5G industry, but we expect a strong bounce-back in the second half of the year if the coronavirus spread is brought under control.”

Exhibit 1: Global 5G Smartphone Shipments Forecast in 2020 1

Global Smartphone Shipments (Millions of Units)20192020
5G19199
Rest of Market13941165
Total14131364
 
Global Smartphone Shipments (% of Total)20192020
5G1%15%
Rest of Market99%85%
Total100%100%

Source: Strategy Analytics

The full report, Global Handset Sales for 88 Countries & 19 Technologies, is published by the Strategy Analytics Emerging Device Technologies (EDT) service, details of which can be found here: https://tinyurl.com/wep83gc.

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