In the wake of declining market share, Samsung faced a big challenge for its latest product launch. It had a big answer, writes ARTHUR GOLDSTUCK.
When Samsung launched its Galaxy S6 edge phone in February, it dazzled the market with a curved glass edge that seemed to rewrite the rules of phone design. However, it did not manage to dazzle the market equally with sales figures for the device. Ironically, demand was high, but supply was constrained by the complexity of manufacturing the curved screen.
Its more basic sibling, the S6, was too similar to the previous S5 and even S4 to capture customers’ imagination. It was no surprise, then, that Samsung focused on the devices that made a difference when it staged its latest Galaxy Unpacked event in New York last week.
It unveiled a larger version of the edge, the S6 edge+, pushing it into the “phablet” space with a 5.7-inch screen – up from 5.1-inch on the smaller edition. At the same time, it announced the Note 5, the latest in a series that has redefined the market for larger smartphones.
The original Note, released in 2011, carried a mere 5,3-inch display, but was mocked as being absurdly big. Samsung had the last laugh, selling 10-million units in less than a year, and heralding the dawn of both the “phablet” and demand for larger screens. In a rare misstep, Apple initially dismissed the trend, but eventually succumbed with its iPhone 6 Plus last year.
The next two versions of the Galaxy Note each had a bigger screen, until it maxed out at 5.7-inches, where the new Note 5 has also settled. That appears to be the sweet spot for phablets, and the battle is now one for differentiation rather than format.
At the launch, Samsung Electronics President and CEO JK Shin made a point of reminding the audience of the legacy of the device: “The Note created a category. Some said we were crazy, but we saw a problem we could solve.”
This time round, the problem was Samsung’s own: “What does it take to stay ahead of the curve?” The answer, he said, was to “start with the rules and bend them”.
The result is two phablets aimed at two entirely different markets. The Note series captured an audience of professional users looking for more productivity from a handset, in particular through the introduction of the S-Pen that allows for handwriting recognition and drawing on a phone.
“The Pen is to the Note what the mouse is to the PC,” Shin explained. The Note 5 plays hard to this strength, with a “more solid, more precise and sensitive” S-Pen, which Shin says feels “like writing with a ballpoint pen”.
The S6 edge+, on the other hand, is aimed firmly at the consumer multimedia market, with an emphasis on content, sharing and consumption. It improves dramatically on the functionality of the original S6 edge, which only allowed for inclusion of contacts on the secondary side screen. The edge+ allows any apps to be added to the side screen, bringing the notion of a phone edge into its own. This functionality should eventually be rolled out to the original edge phones as well.
The most significant innovation on the edge+ is not entirely on the handset itself. It’s called Live Broadcast, and allows users to share moments directly from the phone, as video.
“Sure there are other video apps that can do that,” said Shin, “but your friends and family have to be signed up with the same platform. With Live Broadcast, you can broadcast directly from the phone to YouTube, and people can watch live or catch up on the feed later.”
Wireless charging based on industry standards means the devices can now be charged in any location where standard wireless pads are provided, such as some Starbucks outlets in the United States. These are expected to become widespread in the near future.
According to Craige Fleisher, Samsung’s Director for Mobile Communications in South Africa, the enhancements to the devices represented a more significant change than the market realised, as they “bring our design innovation to the large screen format”.
Dealing with the power demands of large displays has also represented a major challenge, he said.
“Understanding that power in terms of battery consumption and recharge is a key consideration in terms of consumer purchases, I see Samsung bringing innovation to this environment as we have historically to camera and screen technology.”
Fleisher says the S6 edge+ will arrive in South Africa in the first week of September, while the Note 5 will be released in November.
Huawei Mate 20 unveils ‘higher intelligence’
The new Mate 20 series, launching in South Africa today, includes a 7.2″ handset, and promises improved AI.
Huawei Consumer Business Group today launches the Huawei Mate 20 Series in South Africa.
The phones are powered by Huawei’s densest and highest performing system on chip (SoC) to date, the Kirin 980. Manufactured with the 7nm process, incorporating the Cortex-A76-based CPU and Mali-G76 GPU, the SoC offers improved performance and, according to Huawei, “an unprecedented smooth user experience”.
The new 40W Huawei SuperCharge, 15W Huawei Wireless Quick Charge, and large batteries work in tandem to provide users with improved battery life. A Matrix Camera System includes a Leica Ultra Wide Angle Lens that lets users see both wider and closer, with a new macro distance capability. The camera system adopts a Four-Point Design that gives the device a distinct visual identity.
The Mate 20 Series is available in 6.53-inch, 6.39-inch and 7.2-inch sizes, across four devices: Huawei Mate 20, Mate 20 Pro, Mate 20 X and Porsche Design Huawei Mate 20 RS. They ship with the customisable Android P-based EMUI 9 operating system.
“Smartphones are an important entrance to the digital world,” said Richard Yu, CEO of Huawei Consumer BG, at the global launch in London last week. “The Huawei Mate 20 Series is designed to be the best ‘mate’ of consumers, accompanying and empowering them to enjoy a richer, more fulfilled life with their higher intelligence, unparalleled battery lives and powerful camera performance.”
The SoC fits 6.9 billion transistors within a die the size of a fingernail. Compared to Kirin 970, the latest chipset is equipped with a CPU that is claimed to be 75 percent more powerful, a GPU that is 46 percent more powerful and an NPU (neural processing unit) that is 226 percent more powerful. The efficiency of the components has also been elevated: the CPU is claimed to be 58 percent more efficient, the GPU 178 percent more efficient, and the NPU 182 percent more efficient. The Kirin 980 is the world’s first commercial SoC to use the Cortex-A76-based cores.
Huawei has designed a three-tier architecture that consists of two ultra-large cores, two large cores and four small cores. This allows the CPU to allocate the optimal amount of resources to heavy, medium and light tasks for greater efficiency, improving the performance of the SoC while enhancing battery life. The Kirin 980 is also the industry’s first SoC to be equipped with Dual-NPU, giving it higher On-Device AI processing capability to support AI applications.
Read more about the Mate 20 Pro’s connectivity, battery and camera on the next page.
How Quantum computing will change … everything?
Research labs, government agencies (NASA) and tech giants like Microsoft, IBM and Google are all focused on developing quantum theories first put forward in the 1970s. What’s more, a growing start-up quantum computing ecosystem is attracting hundreds of millions of investor dollars. Given this scenario, Forrester believes it is time for IT leaders to pay attention.
“We expect CIOs in life sciences, energy, defence, and manufacturing to see a deluge of hype from vendors and the media in the coming months,” says Forrester’s Brian Hopkins, VP, principal analyst serving CIOs and lead author of a report: A First Look at Quantum Computing. “Financial services, supply-chain, and healthcare firms will feel some of this as well. We see a market emerging, media interest on the rise, and client interest trickling in. It’s time for CIOs to take notice.”
The Forrester report gives some practical applications for quantum computing which helps contextualise its potential:
- Security could massively benefit from quantum computing. Factoring very large integers could break RSA-encrypted data, but could also be used to protect systems against malicious attempts.
- Supply chain managers could use quantum computing to gather and act on price information using minute-by-minute fluctuations in supply and demand
- Robotics engineers could determine the best parameters to use in deep-learning models that recognise and react to objects in computer vision
- Quantum computing could be used to discover revolutionary new molecules making use of the petabytes of data that studies are now producing. This would significantly benefit many organisations in the material and life sciences verticals – particularly those trying to create more cost-effective electric car batteries which still depend on expensive and rare materials.
Continue reading to find out how Quantum computing differs.