According to Strategy Analytics’ newest report, the notebook market shrank by only -2% year-on-year in Q1 2020. Even bigger challenges lie ahead as depressed consumer demand spreads across the world in Q2, leaving top notebook vendors in a precarious situation.
The full report from Strategy Analytics’ Connected Computing Devices (CCD) service, Preliminary Global Notebook PC Shipments and Market Share: Q1 2020 Results can be found here: https://www.strategyanalytics.com/access-services/devices/tablets-and-pcs/connected-computing-devices/market-data/report-detail/preliminary-global-notebook-pc-shipments-and-market-share-q1-2020-results-070520
Chirag Upadhyay,
Senior Research Analyst added, “Notebook vendors with a heavy reliance
on China for its supply chain and those which did not have high levels
of inventory before the COVID-19 outbreak had most difficulty in Q1 on a
global basis. From a consumer demand standpoint, the vendors which are
most reliant on the Chinese domestic market experienced the biggest
downturns. All of that aside, the notebook market only shrank -2%
year-on-year and compared to most other consumer electronics segments,
this should be considered a success in a very tough environment.”
Eric Smith, Director – Connected Computing
said, “We expect that as COVID-19 spreads globally in Q2, large
corporations and educational institutions will place more orders for
notebooks to support work/learn-from-home initiatives around the world.
As more families are stuck in their homes during quarantine orders,
there are too few productivity devices for all members of a household to
get their work done. Consumer demand will be soft as average people
face economic hardship, but commercial demand could balance out that
softness.”
Exhibit 1: Notebook Market Beat Gloomy Expectations in Q1 20201
Global Notebook PC Shipments by Vendor
(Preliminary Results, Millions of Units)
|
Vendor
|
Q1 ’20
|
Q1 ’19
|
Quarterly Growth Y/Y
|
|
Lenovo
|
8.9
|
8.8
|
1%
|
|
HP
|
8.1
|
8.2
|
-1%
|
|
Dell
|
6.9
|
6.5
|
5%
|
|
Apple
|
3.0
|
3.6
|
-16%
|
|
Asus
|
2.5
|
3.0
|
-15%
|
|
Others
|
8.5
|
8.6
|
-1%
|
|
Totals
|
37.9
|
38.6
|
-2%
|
Global Notebook PC Market Share by Vendor
(Preliminary Results, % of Total Shipments)
|
Vendor
|
Q1 ’20
|
Q1 ’19
|
|
Lenovo
|
23.5%
|
22.8%
|
|
HP
|
21.3%
|
21.2%
|
|
Dell
|
18.2%
|
16.9%
|
|
Apple
|
8.0%
|
9.3%
|
|
Asus
|
6.6%
|
7.6%
|
|
Others
|
22.5%
|
22.2%
|
|
Totals
|
100.0%
|
100.0%
|
Source: Strategy Analytics’ Connected Computing Devices service
1 All figures are rounded
