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Nissan pioneers part-car social sharing

At the Web Summit in Lisbon, Portugal, this week, Nissan announced a pioneering new shared car ownership service with social networking at its heart.

Nissan Chairman and CEO Carlos Ghosn declared that the Intelligent Get & Go Micra will give people the possibility of part-owning a new Nissan Micra.

Nissan will provide the service completely digitally, by profile-matching consumers to form “next-generation car sharing communities”.

Launching initially in the Paris area later this year, cars are expected on the road by April 2017. The service, based on an algorithm that uses social profiling and geo-localisation technology, will match compatible owners with complementary driving needs to form a shared ownership community. Bespoke monthly invoicing will be based on car usage

“We are moving toward a future where car usage may be more flexible, social and shared,” said Ghosn. “At Nissan, we’re pioneering new ways to allow drivers to enjoy the freedom and financial benefits of shared car ownership. And there is no better vehicle to launch this program than the all-new Micra, which embodies the vision of Nissan Intelligent Mobility.”

This new service is born out of Nissan’s Intelligent Mobility vision, which provides a framework for how cars are powered, driven, and integrated into society, while staying focused on creating more enjoyable driving experiences. With the proliferation of the shared economy model, which has an impact on everything from cars to food to homes, Nissan says today’s announcement is a step towards realising this Intelligent Mobility goal.

The service uses the new Nissan Micra Acenta 0.9O MT with Bose Personal Audio, and will include insurance, servicing, access to the online matching tool, smartphone app and in-car technology. Communities will need to agree on an annual mileage limit of 15 000 km.

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