Airbus, Delta, OneWeb, Sprint, and Bharti Airtel have announced the formation of the Seamless Air Alliance – which they believe will usher in a new era of innovation for airlines on all routes.
By empowering member mobile operators to extend their services into airline cabins, the Seamless Air Alliance will allow them to provide their customers – via satellite technology – with the same high speed, low latency connectivity from ground, to air and back again. It will also significantly reduce costs for everyone involved while creating a smooth, positive user-experience.
The alliance – which aims to attract additional industry operators beyond the five initial members – says it will eliminate the immense costs and hurdles commonly associated with acquisition, installation, and operation of data access infrastructure by streamlining system integration and certification, providing open specifications for interoperability, increasing accessibility for passengers, and enabling simple and integrated billing.
“What if the best internet you ever experienced was in the air? Keeping this goal in mind, together, we will enable an affordable and frictionless experience for passengers everywhere,” said Greg Wyler, Founder and Executive Chairman of OneWeb. “With the launch of our first production satellites set for later this year, we’re one step closer to bridging the global Digital Divide on land and in the air.
“Easy-to-use, high-speed connectivity is part of the next revolution in aerospace,” said Marc Fontaine, Airbus Digital Transformation Officer. “We’re excited to create this seamless experience for our airline customers and their passengers. As we showed with our Skywise aviation data platform, Airbus is committed to innovation that creates value across the aviation industry.”
“We know that Delta customers have an expectation that their internet connection just works – no matter where they are in their travel journey” said Gil West, SEVP & COO. “Delta is constantly looking at innovative ways to improve the customer experience. We are excited to be collaborating with other visionary companies, and that our existing partner Gogo will be joining the alliance as Delta develops a system that not only benefits Delta customers, but the entire airline industry.”
“With our 5G network rolling out next year we’re investing heavily to make sure our customers have the best mobile Internet experience possible,” said Dow Draper, Chief Commercial Officer, Sprint. “As an initial member of the Seamless Alliance, we’re looking forward to enabling customers to experience Sprint’s high-speed connectivity in the air, hassle-free.”
Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said: “We are delighted to be an initial member of this innovative technology platform to bring seamless connectivity to customers in the true sense. Over 370 million mobile customers across Airtel’s global network will be able to enjoy uninterrupted access to high speed data services even while they are in-flight. We look forward to collaborating with all partner members to ensure this platform goes LIVE at the earliest.” Airtel is the third largest mobile operator in the world with operations in 16 countries across Asia and Africa.
Michael Small, CEO of Gogo added: “As the market-leader in inflight connectivity, Gogo is excited to join the Seamless Alliance. We look forward to working with the Alliance to develop future generations of inflight connectivity, which will provide airline passengers worldwide with simple, fast and reliable connectivity”
Jaguar drives dictionary definition
Jaguar is calling for the Oxford English Dictionary and Oxford Dictionaries to update their online definition of the word ‘car’
Jaguar is spearheading a campaign for the Oxford English Dictionary (OED) and Oxford Dictionaries (OxfordDictionaries.com) to change their official online definitions of the word ‘car’.
The I-PACE, Jaguar’s all-electric performance SUV, is the 2019 World Car of the Year and European Car of the Year. However, strictly speaking, the zero-emission vehicle isn’t defined as a car.
The OED, the principal historical dictionary of the English language, defines a ‘car’ in its online dictionary as: ‘a road vehicle powered by a motor (usually an internal combustion engine) designed to carry a driver and a small number of passengers, and usually having two front and two rear wheels, esp. for private, commercial, or leisure use’.
Whereas the current definition of a ‘car’ on Oxford Dictionaries.com, a collection of dictionary websites produced by Oxford University Press (OUP), the publishing house of the University of Oxford, is: ‘A road vehicle, typically with four wheels, powered by an internal combustion engine and able to carry a small number of people.’
To remedy the situation, Jaguar has submitted a formal application to the OED and OxfordDictionaries.com to have the definitions updated to include additional powertrains, including electric vehicles (EV).
David Browne, head of Jaguar Land Rover’s naming committee, said: “A lot of time and thought is put into the name of any new vehicle or technology to ensure it is consumer friendly, so it’s surprising to see that the definition of the car is a little outdated. We are therefore inviting the Oxford English Dictionary and the Oxford Dictionaries to update its online classification to reflect the shift from traditional internal combustion engines (ICE) towards more sustainable powertrains.”
The Oxford English Dictionary is widely regarded as the accepted authority on the English language. It is an unsurpassed guide to the meaning, history, and pronunciation of 600,000 words – past and present – from across the English-speaking world.
Jaguar unveiled the I-PACE, its first all-electric vehicle, last year to deliver sustainable sports car performance, next-generation artificial intelligence (AI) technology and five-seat SUV practicality.
Featuring a state-of-the-art 90kWh lithium-ion battery, two Jaguar-designed motors and a bespoke aluminium structure, the I-PACE is capable of 0-100km/h in 4.8 seconds and a range of up to 470km (WLTP).
While both the Oxford English Dictionary and Oxford Dictionaries review the application, Jaguar is encouraging people to get behind the campaign by asking how the word ‘car’ should be defined. Contact Jaguar on Twitter, Facebook and Instagram using #RedefineTheCar with your thoughts.
How Internet blocks visually impaired
A pervasive “digital divide” inhibits blind people from accessing the Internet, according to a study conducted by Nucleus Research for Deque Systems, an accessibility software company specialising in digital equality. This results in visits to websites being abandoned, further resulting in a missed market opportunity for the websites in question.
The study, which conducted in-depth interviews with 73 U.S. adults who are blind or have severe visual impairments, revealed that two-thirds of the Internet transactions initiated by people with vision impairments end in abandonment because the websites they visit aren’t accessible enough. Ninety percent of those surveyed said they regularly call a site’s customer service to report inaccessibility and have no choice but to visit another, more accessible site to make the transaction.
The Nucleus study also scanned hundreds of websites in the e-commerce, news and information and government categories and found that 70 percent had certain “critical blockers” that rendered them inaccessible to visually impaired users.
“Besides the moral dilemma and legal risk, businesses with inaccessible websites are missing a huge revenue opportunity by ignoring an untapped market,” says Preety Kumar, CEO of Deque Systems. “Among internet retailers specifically, two-thirds of the top ten online retailers had serious accessibility issues, meaning they are leaving $6.9 billion in potential North American e-commerce revenues on the table.”
Web accessibility refers to the ability of people with disabilities to independently gather information, complete transactions, or communicate on the Internet. Most visually impaired Internet users rely on assistive technologies like screen readers or screen magnifiers to render sites perceivable and operable. However, these assistive technologies require that websites be built with accessibility in mind and optimized to interface with assistive technology, in order to convey information in an accurate and understandable manner.
Critical accessibility blockers can vary across industries. In e-commerce, problems include issues like missing form and button labels (thereby making forms or the “checkout” button invisible without context). Amazon, Best Buy and Target were found to be accessibility leaders in this space. Additionally, the study found:
- Eight out of ten news sites had significant accessibility issues.
- Seven out of ten blind persons reported being unable to access information and services through government websites, including Medicare’s site.
- Fewer than one in three websites have clear contact information or instructions for blind persons to seek help if they encounter accessibility issues, meaning many have low levels of success in reporting and solving these problems.
“A focus on accessibility needs to be a core part of the website design and development process,” continues Kumar. “Considering accessibility as early as the conception phase, and proactively building and testing sites for accessibility as they move towards production, is significantly more effective than remediating it later, helping organizations save significant time and resources while avoiding unnecessary customer grievances.”
To download the report, visit: https://accessibility.deque.com/nucleus-accessibility-research-2019