Monotype today unveiled the Macklin typeface superfamily, designed by Malou Verlomme of the Monotype Studio. Macklin is a typeface that demands attention and enables brands to appeal more emotionally to modern consumers. The superfamily includes four sub families (Sans, Slab, Text and Display), with weights from hairline to black, totaling 54 styles. The complete superfamily can also be accessed as variable fonts. Macklin’s sharp and elegant forms perfectly encapsulate the needs of a full visual identity system, making it ideal for a wide range of brands from editorial publications to luxury, beauty and even packaging design.
Macklin was inspired by the work of 19th century British typographer
Vicent Figgins. Figgins was influential at a time when typography was
transformed by the appearance of job printing and advertising, which
unleashed a new era of stylistic experimentation. Macklin synthesizes
Figgins’ body of work into a single, comprehensive type system. Each sub
family has been designed with the same underlying skeleton, allowing
designers to get creative with contrast and expression without worrying
about awkward pairings.
“Macklin is not a historical typeface. In fact, I went through several
stages of ‘de-historization’ during the design process,” said Malou
Verlomme, senior type designer at Monotype. “While keeping the basic
structure intact, all the historical details have been removed, even the
iconic teardrop terminals. The result is a contemporary family that
offers a large palette for branding and editorial needs.”
Verlomme continued, “When I settled on the current form of Macklin, I
focused on the needs of today’s designer: A sans for everyday needs; a
sturdy slab that stands out; a text for longer reading; and a display
for large, crisp headings.”
What creative professionals are saying about Macklin.
“Macklin is lovely. I do like a super family. I know a lot of people
scratch their heads when trying to pair fonts, and super families answer
that conundrum so I’d imagine designers will respond well to a family
that includes such diversity. I also like its humanity and character. It’s got warmth without being quirky. It’ll stand the test of time.” — Richard Weston, senior interpretation designer, Tandem Design
“We’re big Macklin fans! The numerals two and seven are a thing of
beauty. However, the main thing we noted was how it’s only when you
start to compare individual characters, that you actually appreciate the
continuity across all four sub families.” — Ash O’Brien, partner, Two
of Us
“Macklin captures that moment between straightforward printing faces and
the boom of advertising and the industrial era. But it’s not a revival
or a classic. It’s got the Malou twist on what modernity is now.” —
James Fooks-Bale, Monotype senior director, brand, Monotype.
Pricing & Availability
Single weights of the Macklin typeface are available now for $/£49 or
€55 each. The complete superfamily (54 fonts) or variable package (4
fonts) are available for $/€199 or £169.
Macklin is immediately available through Mosaic®, Monotype’s cloud-based
font discovery, collaboration and management solution. It can also be
purchased through MyFonts.com, Fonts.com, Linotype.com, and Fontshop.com
with an introductory promotion of 75 percent off for the first 90 days.
Download Macklin Sans Extra Light and Macklin Slab Extra Bold at no
cost through July 27th, 2020.
The Macklin superfamily, sub families, variable font and individual
typefaces are also available with a variety of licensing options for
customers through Monotype enterprise sales.
To learn more about the Macklin typeface, visit the specimen page.
