Energy competes at the highest level of competitive gaming in South Africa, which LG has been proudly supporting for over the last year. In addition to extending their support to Energy, they have aligned with local influencer and avid gamer, Ryan Kankowski, former Springbok player who has joined the Energy team in his personal capacity.
According to Kankowski, the partnership with LG demonstrates the company’s commitment to changing the perception of eSports in the South African landscape, as many South Africans still don’t classify the activity as a sport. “This partnership affirms the support of eSports, and gaming enthusiasts in South Africa. eSports is a fantastic way to be inclusive of all gamers whether PC or console and allows anyone to explore and fine tune their hidden talent,” he says.
eSports is continuously rising in popularity in the South African market, with more interest coming from professional organisations and increased TV airtime, with crowds reaching 44-thousand attendees at local eSport events.
For the last year, LG has consistently supported the eSports community to improve the participants in how they play, watch, and compete. “Energy have seen the valuable impact of partnering with brands like LG, because of their PC monitors which have the best frame rates and responsive capabilities to have uncompromised performance at the highest stakes,” said Glenn Alexander, PR Manager, Energy.
“It is essential for players to have precise timing, perfect execution, and an exceptional view; with LG’s latest range of PC monitors being specifically designed providing an enhanced gaming experience,” said Zandre Rudolph, LG South Africa ITB2B Manager. “Our partnership with Energy is our pledge to increase the awareness of gaming across the country.”
“Our hardware within the competitive gaming industry has been widely adopted by many of the country’s top eSports professionals like Energy, and we’re thrilled to help power gameplay via our awesome range of monitors,” Rudolph adds.
Studying how gamers compete at the highest levels meant LG needed to create a device to respond to their needs, while delivering high-end components, and advanced responsive displays.
In showing continuous support, LG has provided the Nexus headquarters the homeplace of Energy with PC monitors to encourage good, competitive fun. It is aligned the with their journey into the world of competitive gaming and virtuous competition, which fully endorses the spirit of sporting activity and youth development.
New iPhone pricing for SA
The iStore has announced that the latest iPhones, the Xs and Xs Max, can now be pre-ordered at www.myistore.co.za , and will be available in stores starting 28 September 2018.
|iPhone Xs and iPhone Xs Max feature 5.8-inch and 6.5-inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs and iPhone Xs Max have an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance,
Pre-orders will be open for cash purchases and on iStore’s revised payment plan in partnership with FNB Credit Card, allowing customers to pay off their iPhone at a reduced interest rate. However, the contract period is 37 months rather than the usual 24 months.
Accenture opens Fjord design centre in Johannesburg
Accenture has launched its first design and innovation studio on African soil, Fjord Johannesburg.
The company says the move significantly expands its design capabilities and demonstrates its commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries in our constantly evolving digital era.
The new studio, opening in November, will be located at Accenture’s new 3875m² offices in Waterfall. It will be led by Marcel Rossouw, design director and studio lead for Fjord Johannesburg.
Said Rossouw, “Brands are constantly asking, ’how does one take a business need or problem, build that out into a definition of a service experience, and then bring it to market?’ It’s about re-engineering existing service experiences, identifying customer needs, prototyping rapidly, iterating often and proving or disproving assumptions. But it’s also about getting feedback from customers. The combination of these factors helps companies advance towards the ultimate service experience.”
Fjord is the design and innovation consultancy of Accenture Interactive. The Johannesburg location marks its 28th design studio globally, solidifying its position as the world’s leading design powerhouse.
Working in the same location as Accenture Interactive will allow Fjord to fuse its core design strategy DNA with the digital agency’s expertise in marketing, content and commerce to create and deliver the best customer experiences for the world’s leading brands.
Accenture Interactive Africa‘s blend of intelligent design and creative use of technology has already been used by some of South Africa’s largest and most prominent brands, including Alexander Forbes, Discovery, MultiChoice and Nedbank. The digital agency has also earned industry accolades for its innovative and compelling business results, most notably two gold awards in the Service Design category at the 2017 and 2018 Loeries awards.
“Great design tells great stories,” says Wayne Hull, managing director of Accenture Digital and Accenture Interactive lead in Africa. “It unifies a brand, drives innovation and makes the brand or service distinctive and hyper-relevant in both the digital and physical worlds. This is critical to achieving results. Having Fjord Johannesburg as part of Accenture Interactive, and collaborating with all of Accenture Africa, will provide unique experiences and forward-thinking capabilities for our clients.”
“Businesses in South Africa are becoming more design-aware and are looking to take greater advantage of design skills to compete with the rest of the world,” said Thomas Müller, head of Europe, Africa and Latin America at Fjord. “We’re excited to open our first design studio on the continent and to be part of an emerging market that is ripe for design and innovation, and open for business. Developing markets like South Africa are challenging assumptions and norms about what digital services and products are meant to be, and we’ll strive to put design at the heart of the innovation being produced there.”