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Laplink wants to save you from Windows 7 today



PC migration leaders Laplink Software has released a Windows 7 Migration Kit to ease the transition from Windows 7 to Windows 10 for the millions of people and companies that haven’t yet made the switch. 

Globally, around 28 percent of the estimated 1.3 billion active Windows users are on Windows 7, with many refusing to move, even as the ageing operating system reaches its end of life. Laplink is offering users an 80% discount on the bundle purchase price if it is purchased today, January 14: the day Microsoft formally ends Windows 7 support.

According to a recent survey of Windows 7 users, almost half indicated they like Windows 7 and don’t want a newer version of Windows. The top underlying reasons to keep using Windows 7 were fear of the unknown with Windows 10, the cost of upgrading, and problems with moving to Windows 10.

After January 14, Microsoft will keep Windows 7 fully patched, but only for Windows 7 Professional and Enterprise users who have purchased Extended Security Updates (ESU), and the cost of this service will quickly surpass the expense of moving to Windows 10. Most consumers who are users of Windows Home have no further support option available, so any new security threat will mean increased risk.

According to Olaf Kehrer, CEO of O&O Software, a pioneer in system optimization for Windows technology, the issue of who gets security patches after January 14 could become a sensitive issue for Microsoft.

“If a major security flaw is found in Windows 7 and Microsoft provides an ESU fix to their paying customers, there could be enormous public pressure on Microsoft to provide that security patch to all Windows 7 users,” explained Kehrer. “Users will argue that the patch is not new functionality, but rather something that should have been present in Windows 7 all along. However, Windows 7 users without ESU should not assume they will get bailed out, as I expect Microsoft will resist the pressure by responding that Windows 7, like most products, had a limited warranty and that January 14 date has passed.”

Laplink’s Windows 7 Migration Kit is designed to lower the risk of continuing to use Windows 7 and to ease the transition to Windows 10 for both businesses and home users. The kit includes specially priced services and support designed to help companies migrate from Windows 7 and provides protection and support as they complete the process, even after support from Microsoft ends.

“It is possible to keep using Windows 7 indefinitely, but at some point, there will be a nasty exploit,” says Thomas Koll, Laplink Software CEO. “Clearly it is risky to keep using Windows 7, but it’s impossible to predict the magnitude of that risk. Every day after January 14 the odds of an exploit happening increases. That’s why industry experts recommend moving from Windows 7 to Windows 10 now, and Laplink is committed to making that transition easier.”

On Tuesday, January 14, Laplink will be providing deep product discounts to ease the transition which include:

  • The Windows 7 Migration Kit – Software bundle that includes PCmover Professional, SafeErase, and DiskImage for $19.95, a value of $130.
  • PCmover Professional for under $15 compared to normal retail of $60.
  • For IT personnel and small businesses looking to migrate, Laplink is offering a 5-use license of PCmover Business for under $50, a discount of 80%.

To learn more about the end of support for Windows 7 and how to ease the process of PC migration, please visit

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Second-hand smartphone market booms

The worldwide market for used smartphones is forecast to grow to 332.9 million units, with a market value of $67 billion, in 2023, according to IDC



International Data Corporation (IDC) expects worldwide shipments of used smartphones, inclusive of both officially refurbished and used smartphones, to reach a total of 206.7 million units in 2019. This represents an increase of 17.6% over the 175.8 million units shipped in 2018. A new IDC forecast projects used smartphone shipments will reach 332.9 million units in 2023 with a compound annual growth rate (CAGR) of 13.6% from 2018 to 2023.

This growth can be attributed to an uptick in demand for used smartphones that offer considerable savings compared with new models. Moreover, OEMs have struggled to produce new models that strike a balance between desirable new features and a price that is seen as reasonable. Looking ahead, IDC expects the deployment of 5G networks and smartphones to impact the used market as smartphone owners begin to trade in their 4G smartphones for the promise of high-performing 5G devices.

Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker, says: “In contrast to the recent declines in the new smartphone market, as well as the forecast for minimal growth in new shipments over the next few years, the used market for smartphones shows no signs of slowing down across all parts of the globe. Refurbished and used devices continue to provide cost-effective alternatives to both consumers and businesses that are looking to save money when purchasing a smartphone. Moreover, the ability for vendors to push more affordable refurbished devices in markets in which they normally would not have a presence is helping these players grow their brand as well as their ecosystem of apps, services, and accessories.”

Worldwide Used Smartphone Shipments (shipments in millions of units)

2018 Market
2023 Market
North America39.022.2%87.226.2%17.4%
Rest of World136.877.8%245.773.8%12.4%

Source: IDC, Worldwide Used Smartphone Forecast, 2019–2023, Dec 2019.

Table Notes: Data is subject to change.
* Forecast projections.

Says Will Stofega, program director, Mobile Phones: “Although drivers such as regulatory compliance and environmental initiatives are still positively impacting the growth in the used market, the importance of cost-saving for new devices will continue to drive growth. Overall, we feel that the ability to use a previously owned device to fund the purchase of either a new or used device will play the most crucial role in the growth of the refurbished phone market. Trade-in combined with the increase in financing plans (EIP) will ultimately be the two main drivers of the refurbished phone market moving forward.”

According to IDC’s taxonomy, a refurbished smartphone is a device that has been used and disposed of at a collection point by its owner. Once the device has been examined and classified as suitable for refurbishment, it is sent off to a facility for reconditioning and is eventually sold via a secondary market channel. A refurbished smartphone is not a “hand me down” or gained as the result of a person-to-person sale or trade.

The IDC report, Worldwide Used Smartphone Forecast, 2019–2023 (Doc #US45726219), provides an overview and five-year forecast of the worldwide refurbished phone market and its expansion and growth by 2023. This study also provides a look at key players and the impact they will have on vendors, carriers, and consumers.

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Customers and ‘super apps’ will shape travel in 2020s



Customers will take far more control of their travel experience in the 2020s, according to a 2020 Trends report released this week by Travelport, a leading technology company serving the global travel industry.

Through independent research with thousands of global travellers – including 500 in South Africa – hundreds of travel professionals and interviews with leaders of some of the world’s biggest travel brands, Travelport uncovered the major forces that will become the technology enablers of travel over the next decade. These include:

Customers in control

Several trends highlight the finding that customers are moving towards self-service options, with 61% of the travellers surveyed in South Africa preferring to hear about travel disruption via digital communications, such as push notifications on an app, mobile chatbots, or instant messaging apps, rather than speaking with a person on the phone. This is especially important when it comes to young travellers under 25, seen as the future business traveler, and managing their high expectations through technology.

Mobile takeover

With the threat of super app domination, online travel agencies must disrupt or risk being disrupted. Contextual messaging across the journey will help. Super app tech giants like WeChat give their users a one-stop shop to communicate, shop online, book travel, bank, find a date, get food delivery, and pay for anything within a single, unified smartphone app. Travel brands that want to deliver holistic mobile customer experiences need to think about how they engage travellers within these super apps as well as in their own mobile channels.

Retail accelerated

In the next year, research shows, we will see an accelerated rate of change in the way travel is retailed and purchased online. This includes wider and more complex multi-content reach, more enriched and comparable offerings, more focus on relevance than magnitude, and an increase in automation that enables customer self-service.

“How customers engage with their travel experience – for instance by interacting with digital ‘bots’ and expecting offers better personalised to their needs – is changing rapidly,” says Adrian Roodt, country manager for Southern Africa at Travelport. “We in the travel industry need to understand and keep pace with these forces to make sure we’re continuing to make the experience of buying and managing travel continually better, for everyone.”

Read the full 2020 Trends report here: 2020 Trends hub.

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