In his IFA 2018 keynote titled “The Ultimate Power of Mobile AI”, Huawei Consumer Business Group CEO Richard Yu has introduced the Kirin 980, the system on a chip (SoC) that he says will bring about the next evolution of mobile AI. It is the world’s first commercial SoC manufactured with Taiwan Semiconductor Manufacturer Company’s (TSMC) 7nm process.
“Last year, we showed the world the potential of On-Device AI with the Kirin 970, and this year, we’ve designed an all-round powerhouse that not only features outstanding AI capabilities, but also brings cutting-edge raw performance to consumers,” said Yu. “Equipped with all-new CPU, GPU and Dual NPU, the Kirin 980 is the ultimate engine to power next-generation productivity and entertainment applications.”
Huawei provided the following information:
The cutting edge TSMC 7nm process technology enables Kirin 980 to pack 6.9 billion transistors within a 1cm2 die size, 1.6 times of the previous generation. Compared to the 10nm process, the 7nm process delivers 20 percent improved SoC performance and 40 percent improved SoC power efficiency.
The Kirin 980 is also the first SoC to embed Cortex-A76 based cores, which are 75 percent more powerful and 58 percent more efficient compared to their previous generation. The Kirin CPU subsystem uses an intelligent Flex-scheduling mechanism that creates a 3-level energy efficiency architecture consisting of two super-big cores based on Cortex-A76, two big cores based on Cortex-A76, and four little cores Cortex-A55. Compared with the traditional big.LITTLE design, this solution designates the large high-performance cores to handle immediate, intensive workloads; the large, high-efficiency cores to provide sustained performance; and ultra-efficiency cores to tackle everyday, light activities with extreme power efficiency. Running at higher clock speeds compared to the prior generation, Kirin 980 enables quicker app launch times, better multi-tasking and a generally smoother user experience.
As graphics in mobile games have become more and more sophisticated in recent years, Huawei has integrated the Mali-G76 GPU into the Kirin 980 to deliver unparalleled gaming experiences. Debuting with the Kirin 980, Mali-G76 offers 46 percent greater graphics processing power at 178 percent improved power efficiency over the previous generation. Mali-G76 also features an innovative clock boosting technology that utilizes AI to intelligently identify gaming workloads and adjust resource allocation for optimal gaming performance.
Industry’s First “Dual-Brain” Power
The latest Kirin SoC represents a new era of On-Device AI. The Dual NPU Kirin 980 elevates the On-Device AI experience with greater processing power and intelligence. The synergy between the Dual NPU results in an image recognition capability that is greater than the sum of two—the Kirin 980 can recognize up to 4,500 images per minute, up 120 percent compared to Kirin 970, further demonstrating Huawei’s industry leadership in the On-Device AI space. Additionally, Kirin 980 supports common AI frameworks such as Caffee, Tensorflow and Tensorflow Lite, and provides a suite of tools that simplifies the difficulty of engineering On-Device AI, allowing developers to easily tap into the leading processing power of the Dual NPU.
In pursuit of the best smartphone photography experience, Huawei integrated its proprietary fourth-generation ISP into the SoC. In addition to a 46 percent increase in data throughput compared to its predecessor, the new ISP also provides better support for multi-camera configurations, as well as an all-new HDR color reproduction technology that can manipulate picture contrast to highlight objects on various parts of an image. In addition, Kirin 980 utilizes the Multi-pass noise reduction solution that accurately removes artifacts without scrubbing away image details, resulting in better quality on images taken in low-light scenarios. Another new feature of the ISP is improved motion tracking. When a user attempts to snap a photo of a moving person, the ISP can still recognize the subject with 97.4 percent accuracy, so any user can capture fleeting moments with ease.
The rise of video-centric social media platforms brought together with it a surge of demand for video capture features. Kirin 980 adopts a new pipeline dedicated to processing video captures, allowing the camera module to shoot videos with 33 percent shorter delay.
To deliver the best connectivity to users of Kirin 980-powered devices, Huawei integrated the world’s first modem supporting LTE Cat.21 with a peak download speed of 1.4Gbps. Additionally, the Kirin 980 supports carrier aggregation, even across frequency bands, so users are free to choose their mobile operators and still enjoy the same premium connectivity experience, regardless of where they are.
Inspired by Nature
At IFA 2018, Huawei also announced the launch of two new gradient variants for the HUAWEI P20 Series: Morpho Aurora and Pearl White , expanding its range of gradient colors to four. When creating these two unique hues, Huawei once again turned to nature for inspiration. The Morpho Aurora was inspired by the Morpho butterfly, while the Pearl White exudes the same elegance as the iridescent mother-of-pearl.
New iPhone pricing for SA
The iStore has announced that the latest iPhones, the Xs and Xs Max, can now be pre-ordered at www.myistore.co.za , and will be available in stores starting 28 September 2018.
|iPhone Xs and iPhone Xs Max feature 5.8-inch and 6.5-inch Super Retina displays that offer remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs and iPhone Xs Max have an improved dual camera system that offers breakthrough photo and video features, A12 Bionic chip with next-generation Neural Engine, faster Face ID, wider stereo sound, longer battery life, splash and water resistance,
Pre-orders will be open for cash purchases and on iStore’s revised payment plan in partnership with FNB Credit Card, allowing customers to pay off their iPhone at a reduced interest rate. However, the contract period is 37 months rather than the usual 24 months.
Accenture opens Fjord design centre in Johannesburg
Accenture has launched its first design and innovation studio on African soil, Fjord Johannesburg.
The company says the move significantly expands its design capabilities and demonstrates its commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries in our constantly evolving digital era.
The new studio, opening in November, will be located at Accenture’s new 3875m² offices in Waterfall. It will be led by Marcel Rossouw, design director and studio lead for Fjord Johannesburg.
Said Rossouw, “Brands are constantly asking, ’how does one take a business need or problem, build that out into a definition of a service experience, and then bring it to market?’ It’s about re-engineering existing service experiences, identifying customer needs, prototyping rapidly, iterating often and proving or disproving assumptions. But it’s also about getting feedback from customers. The combination of these factors helps companies advance towards the ultimate service experience.”
Fjord is the design and innovation consultancy of Accenture Interactive. The Johannesburg location marks its 28th design studio globally, solidifying its position as the world’s leading design powerhouse.
Working in the same location as Accenture Interactive will allow Fjord to fuse its core design strategy DNA with the digital agency’s expertise in marketing, content and commerce to create and deliver the best customer experiences for the world’s leading brands.
Accenture Interactive Africa‘s blend of intelligent design and creative use of technology has already been used by some of South Africa’s largest and most prominent brands, including Alexander Forbes, Discovery, MultiChoice and Nedbank. The digital agency has also earned industry accolades for its innovative and compelling business results, most notably two gold awards in the Service Design category at the 2017 and 2018 Loeries awards.
“Great design tells great stories,” says Wayne Hull, managing director of Accenture Digital and Accenture Interactive lead in Africa. “It unifies a brand, drives innovation and makes the brand or service distinctive and hyper-relevant in both the digital and physical worlds. This is critical to achieving results. Having Fjord Johannesburg as part of Accenture Interactive, and collaborating with all of Accenture Africa, will provide unique experiences and forward-thinking capabilities for our clients.”
“Businesses in South Africa are becoming more design-aware and are looking to take greater advantage of design skills to compete with the rest of the world,” said Thomas Müller, head of Europe, Africa and Latin America at Fjord. “We’re excited to open our first design studio on the continent and to be part of an emerging market that is ripe for design and innovation, and open for business. Developing markets like South Africa are challenging assumptions and norms about what digital services and products are meant to be, and we’ll strive to put design at the heart of the innovation being produced there.”