The Bespoke line-up is a new category of refrigerators that allows users to customise their kitchens, as with built-in appliances. They are “kitchen-fit”, meaning they can fit into most contemporary kitchens, while maintaining the built-in look.
The new refrigerator line-up incorporates a modular design and offers 8 different types, ranging from 1-door to 4-door units.
Consumers can also create a kitchen space that is tailored to their preferences. For the front panel, one can choose from three different materials — cotta metal, satin glass, and glam glass — and multiple colour options. Cotta is available in Charcoal, White, and Mint, while Satin Glass comes in matte colours of Grey, Navy, Coral, and Yellow. Glam glass offers a glossy finish in either white or pink. Buyers can also choose overall interior design concept they want.
Samsung is also preparing a new premium built-in kitchen line-up that includes an oven, hood integrated induction, dishwasher and refrigerator. The first product in the line-up, the Dual Cook Steam oven, provides flexibility with multi-cooking abilities. The oven incorporates textured surfaces with a new user interface that Samsung says increases usability. It can simultaneously cook with convection in one compartment and with steam in the other.
Both the Bespoke refrigerator and the new premium line-up of built-in appliances are available in Satin Glass material, with a texture that is anti-glare, and blends into any space for an ambient look. They can be experienced in the Berlin City Cube at IFA from 6 to 11 September.