At the IFA 2016 expo in Berlin this week, Acer unveiled its new Swift series of ultra-thin and lightweight notebook PCs.
Comprised of four lines, namely the Swift 7, Swift 5, Swift 3 and Swift 1, the new ultra-thin models feature Windows 10 and cater for a range of budgets and lifestyles.
“We are thrilled to announce the new Swift series, a complete ultra-thin laptop line-up with something for everyone,” said Jerry Hou, General Manager, Consumer Notebooks, IT Products Business, Acer Inc. “Front and centre is the flagship Swift 7 with an all-aluminium chassis that’s less than one centimetre thin, while still packing in performance and stamina for all-day productivity.”
Chris Walker, Vice President of the Client Computing Group and General Manager of Mobility Client Platforms, Intel Corp, said: “The new 7th Generation Intel Core processors set a new bar for performance and efficiency enabling amazingly fast, responsive designs that are also incredibly thin and light. Intel and Acer’s strong collaboration is on full display with the new Swift series which delivers great performance in a beautiful package.”
Acer provided the following information:
Swift 7 – Ultra-Slim with All-Day Battery Life
The Swift 7 weighs in at just 2.48 pounds (1.1 kg) and measures a mere 0.39 inches (9.98 mm) thin, making it the world’s first laptop to measure less than 1 cm thin. Its black-and-gold dual tone design brings a touch of elegance to its durable all-aluminium uni-body, while tough Corning Gorilla Glass adds superior scratch resistance to the 13.3-inch Full HD IPS display with a micro-bezel. With up to 9 hours of battery life, it is the perfect notebook for those on the go.
Small and speedy, top-of-the-line performance is delivered through a 7th Generation Intel Core i5 processor, fast 256GB SSD and up to 8GB of memory. The latest wireless technology (2×2 802.11ac with MU-MIMO) delivers reliable and up to three times faster connections, while dual USB 3.1 Type-C ports are included for quick data transfer, connection to an external display, and to charge the notebook. An HD webcam with HDR (High Dynamic Range) imaging support provides clear, bright and detailed images.
Swift 5 – High-End Features without the Weight
Just 0.57 inches (14.58 mm) in height and weighing 3 pounds (1.36 kg), the Swift 5 manages to fit a 14-inch Full HD IPS display into a 13-inch frame, making it the ultimate in portability and usability. Available in Pearl White with gold trimming or Obsidian Black with silver trimming, it cuts an impressive figure combining brushed metal surfaces and diamond cut accents.
7th Generation Intel Core processors coupled with fast SSDs (256 or 512 SATA or PCIe), up to 8GB of memory and the latest wireless technology deliver big results in a small package. Rounding out this strong feature set is up to 13 hours3 of battery life, a backlit keyboard, a reversible USB 3.1 Type-C port and options for a touch display and fingerprint reader.
Swift 3 – Essential Features at a Compelling Price
Just 0.7 inches (17.95 mm) in height and weighing 3.3 pounds (1.5 kg), the Swift 3’s svelte and lightweight design features a sturdy brushed aluminium chassis. It offers up to 12 hours3 of battery life and a collection of indispensable features for great productivity, mobility and security.
The Swift 3 models pair a 14-inch HD or Full HD IPS anti-glare display with 6th or 7th Generation Intel Core processors, fast 512GB SSDs, up to 8GB memory and 2×2 MU-MIMO 802.11ac wireless technology for fast and reliable internet connectivity.
Additional must-have features include a USB 3.1 Type-C port (for fast data transfers, connection to an external display, and to charge the notebook), and an HD webcam with High Dynamic Range. Lastly, the optional backlit keyboard is paired with a large 72mm touchpad, providing ample room to navigate and manoeuvre.
A built-in fingerprint scanner is located at the upper right-hand corner of the palm rest and works in conjunction with Windows Hello for enhanced security. It takes less than one second from scanning a fingertip to accessing the desktop. It can also recognize specific people, linking actions to approved individuals, deterring inappropriate behaviour and helping to eliminate fraudulent activity.
Swift 1 – Light and Budget-Friendly
Lightweight and priced right for a student or others on a budget, the Swift 1 is highly portable and includes the essentials, making them a great value. Just 0.7 inches in height (17.9 mm) and weighing 3.5 pounds (1.6 kgs), the cover features a brushed-metal-like finish that minimizes fingerprints and scratches, while the diamond-cut edges around the power button and touchpad provide nice design touches. With up to 12 hours3 of battery life, they will last a student an entire school day, with a few extra hours to spare for late night studying or web-surfing. The Swift 1 features a 14-inch HD display, an Intel Pentium® or Celeron® processor, 4GB of memory and either 32GB, 64GB or 128GB of eMMC storage.
The Acer Swift 7, 5 and 3 will be available in South Africa in Q4 2016.
Projection tech transforms retail
By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa
Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.
In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.
Transforming the way brands engage with audiences
Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.
Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.
When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.
It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.
Projection is driving growth in experiential marketing
Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.
Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.
In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.
The future of projection technology
Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.
Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.
With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays.
Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century.
GoFundMe hits R9bn in donations for people and causes
The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations
GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.
In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.
“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”
The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.
GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.
The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.
Highlights from GoFundMe’s 2019 Year in Giving report include:
- Global giving trends and data
- Top 10 most generous countries
- Top 10 most generous U.S. states and cities
- Biggest moments in 2019
To view the entire report, visit: www.gofundme.com/2019