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Hospitality solutions should provide comfort and save costs

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In order to meet the ever growing demands of today’s travellers, technology in abundance is what makes a hotel function in modern times, writes MIKE VAN LIER, Director of Enterprise Business Division at Samsung Electronics South Africa.

From the moment a guest checks into a hotel until the time they leave, they encounter technology on various levels. Some are plainly obvious, such as screens and PCs installed at the reception desk, but there are also the not-so-obvious technology that makes guests’ stay more pleasurable, but they are unaware of it.

Nowadays every guest expects Wi-Fi when booking into a hotel. It has become an accepted standard and something that can’t do without. However, what might not be so clear is that once guests enter the hotel’s Wi-Fi environment, their mobile phone can be converted into a seamless extension of the hotel’s internal switchboard or PABX. This renders hostel guests’ communication fast and efficient. Apart from being a useful and time-saving service to guests, this system offers the hotel management and staff benefits as well. Likewise, in the background the hotel employees are able to communicate with each other via their mobile phones, without the exorbitant costs of cellphone call fees. This can amount to huge cost savings for the hotel, considering the number of calls between staff on a daily basis. Samsung’s Fixed Mobile Convergence, PABX and Wi-Fi solutions afford hotels and the hospitality industry this functionality.

Large format display screens are becoming much more prevalent in hotels and restaurants globally. These displays offer the perfect solution to present a myriad of information, such as conferences which might be taking place at a hotel or the foreign currency rates of exchange. All of these displays care controlled from a central point within the hotel that allows for comfortable and effective content management.

In addition, some hotels that have adopted Samsung’s Large Format Displays have used these to function as digital wall paper that can be changed to reflect any mood, season or event taking place in their lobbies, such as the Metropolitan hotel in Las Vegas.

The TV is another discreet technology that can be found within hotel rooms. Once guests enter their bedroom they expect a television set. Samsung’s unique range of Hotel TVs not only allow guests to watch normal programming and movies, but also to wirelessly connect their IOS and Android smart devices to play back their own music and videos on the TV ― known as BYOD (bring your own device). Through this solution guests are given more freedom and control over what content they want to consume and when they wish to consume it. In addition the hotel TVs can display the hotel’s entire directory of services that can easily be navigated by guests using the remote control. The traditional Guest Service Booklet in the hotel room can now be trashed and recycled in favour of a more current, eco-friendly and effective Samsung hotel TV solution.

Comfort is important within the hospitality industry and air-conditioning is most often overlooked in this instance. Air-conditioning consume huge amounts of energy leading to increased costs for a hotel. Samsung’s air-conditioning system however, provides an excellent energy efficient way of heating or cooling. Room air-conditioning settings as well as settings for public spaces in the hotel can be changed from a central point, either from within the hotel or from another location off-site.

Hotels are notoriously high paper usage environments with masses of staff carrying clip boards with endless check lists and reports. The large paper consumption should be a concern, as consumers are becoming more eco-friendly and actively seeking service providers who share the same belief. System printing solutions aimed at decreasing paper wastage and reducing printing costs is therefore a good investment. Samsung’s cloud and Tap & Print technology, using near field communications (NFC) not only benefits employees and the hotel, but also allows guests to securely print their documents at the hotel’s business center.

The hotel business has definitely expanded from its earlier sole provision of accommodation. There is now much more to consider in running such an enterprise effectively. Technology, visible or hidden, can play a big role in making the venture a success.

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Data gives coaches new eyes in sports

Collecting and analysing data is entering a new era as it transforms both coaching and strategy across sports ranging from rugby to Formula 1, writes ARTHUR GOLDSTUCK

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Coaches and managers have always been among the stars of any sports. They become household names as much as the sports heroes that populate their teams. Now, thanks to the power of data collection and analysis, they are about to raise their game to unprecedented levels.

The evolution of data for fine-tuning sports performance has already been experienced in Formula 1 racing, baseball and American football. All are known for the massive amount of statistic they produce. Typically, however, these were jealously guarded by coaches trying to get an edge over their rivals. Thanks to the science of “big data”, that has changed dramatically.

“American baseball has the most sophisticated data science analytics of any sports in the world because baseball has this long history of stats,” said Ariel Kelman, vice president of worldwide marketing at Amazon Web Services (AWS), the cloud computing giant that is working closely with sports teams and leagues around the world. “It’s an incredibly opaque world. I’ve tried for many years to try and get the teams to talk about it, but it’s their secret sauce and some of these teams have eight, nine or ten data scientist.”

In an interview during the AWS Re:Invent conference in Las Vegas last week, Kelman said that this statistical advantage was not lost on other sports, where forward-thinking coaches fully understood the benefits. In particular, American football, through the National Football League there, was coming on board in a big way.

“The reason they were behind is they didn’t have the player tracking data until recently in in the NFL. They only had the player tracking data three years ago. Now the teams are really investing in it. We did an announcement with the Seattle Seahawks earlier this week; they chose us as their machine learning, data science and cloud provider to do this kind of analysis to help figure out their game strategy. 

“They are building models predicting the other teams and looking at players and also evaluating all their practices. They are setting up computer vision systems so that they can track the performance of the players during their practices and have that inform some of the game strategies. The teams then even talk about using it for player evaluation, for example trying to figure out how much should we pay this player.”

Illustrating the trend, during Re:Invent, Kelman hosted a panel discussion featuring Rob Smedley, a technicalconsultant to Formula 1, Cris Collinsworth, a former professional footballer in the NFL and now a renowned broadcaster, and Jason Healy, performance analytics managerat New Zealand Rugby.

Healey in particular represents the extent to which data analysis has crosses sporting codes. He has spent four yearswith All Blacks, after 10 years with the New Zealand Olympic Committee, helping athletes prepare for the OlympicGames. 

“The game of rugby is chaos,” he told the audience. “There’s a lot of a lot of things going on. There’s a lot of trauma and violence and it can be difficult to work out the load management of each player. So data collection is a big piece of the technical understanding of the game.

“A problem for us in rugby is the ability to recall what happened. We have to identify what’s situational and what’s systemic. The situational thing that happens, which is very unlikely to be replicated, gets a lot of attention in rugby. That’s the sensational big moment in the game that gets talked about. But it’s the systemic plays and the systemic actions of players that lies underneath the performance. That’s where the big data starts to really provide some powerful answers. 

“Coaches have to move away from those sensational andsituational moments. We’re trying to get them to learn what is happening at that systemic level, what is actually happening in the game. How do we adjust? How do we make our decisions? What technical and defensive strategies need to change according to the data?”

Healey said AWS was providing platforms for tracking players and analysing patterns, but the challenge was to bring people on this technology journey.

“We’re asking our coaching staff to change the way they have traditionally worked, by realising that this data does give insights into how they make their decisions.”

Kelman agreed this was an obstacle, not just in sport, but in all sectors.

“Across all of our customers, in all industries, one of the things that’s often underestimated the most is that getting the technology working is only the first step. You have to figure out how to integrate it with the processes that us humans, who dislike change, work with. The vast majority of it is about building knowledge. There’s ways to transfer that learning to performance.”

Of course, data analytics does not assure any side of victory, as the All Blacks discovered during the recent Rugby World Cup, when they were knocked out in the semi-finals, and South Africa went on to win. We asked Healey how the data-poor South Africans succeeded where the data-rich All Blacks couldn’t.

“You have to look at how analytics and insights and all thesetechnologies are available to all the coaches these days,” he said. The piece that often gets missed is the people piece. It’s the transformation of learning that goes into the player’sactual performance on the field. We’re providing them with a platform and the information, but the players have to make the decisions.. We can’t say that this particular piece of technology played a role in winning or losing. It’s simply just a tool.”

The same challenge faces motor racing, which generates massive amounts of data through numerous sensors and cameras mounted in vehicles. Rob Smedley, who spent 25 years working in engineering roles for Formula 1 teams, quipped that his sport had a  “big data” problem before the phrase was invented. 

“We’ve always been very obsessive about data. Take car telemetry, where we’ve got something like 200 to 300 sensors on the car itself. And that goes into something like two to three thousand data channels. So we’re taking about around 600 Gigabytes of data generated every single lap, per car. 

“On top of that, where we’ve also got all the time data and GPS data. The teams are using it for performance advantage. We’re into such marginal gains now because there are no bad teams in Formula 1 anymore. Data analytics provide those marginal gains.”

• Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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IoT faces 5-year gap

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In five years, the world will have more than 40 billion devices. Locally, IoT specialist,Eseye, says that South African CIOs are recognising IoT (Internet of Things) and M2M (Machine to Machine) technologies as strategic imperatives, but the journey is still in its infancy.

“As legacy systems start to reach end of life, digital shifts will become inevitable. This, coupled with an increasing demand for improved bottom line results from existing and new markets, makes IoT a more viable option over the next five years. This is particularly prevalent in manufacturing, especially where time to market and product diversification has become necessary for business survival,” says Jeremy Potgieter, Regional Director – Africa, Eseye.

He says that within this sector one thing matters – output: “Fulfilling the product to market lifecycle is what makes a manufacturer successful. Addressing this functionality and production optimisation through technology is becoming more critical as they focus on increasing output and reducing downtime. By monitoring machinery and components in the production line, any concerns that arise, which impacts both the manufacturer and consumers alike, will be more efficiently dealt with by using an IoT approach.”

Potgieter says that there is also the growing strategic approach to increase the bottom line through new markets. As manufacturers seek new revenue streams, Eseye is encouraging the use of rapid IoT enabled device product development : “By addressing the connectivity aspects required at deployment, manufacturers are immediately diversifying their portfolios. Eseye, as an enabler, assists by providing market ready SIMs, which can be embedded into IoT connected devices at OEM level, connecting them to a plethora of services (as designed for) upon entry to market, anywhere in the world.”

In addition, Potgieter says that organisations are increasingly looking towards IoT connectivity managed services to capitalise on specialist expertise and ensure the devices are proactively monitored and managed to ensure maximum uptime, while reducing data costs.

Impacting IoT adoption though, is undoubtedly the network infrastructure required. Potgieter says that this varies significantly and will depend on criteria such as sensor types and corresponding measurements, the overall communication protocols, data volume, response time, and analytics required: “While the majority of IoT implementations can be enabled using cloud-based IoT platform solutions, the infrastructure required still remains important. A cloud platform will simplify infrastructure design and enable easy scaling capability, while also reducing security and data analytics implementation issues.”

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