High-tech gets to the root of nutrition

The dirty secret of fruit juice

It’s fairly common knowledge that too fruit juice can be as unhealthy as sugared cooldrinks. But few understand why it gets such a bad rap. The bad news is that, even when its mixed with carrot juice in the traditional way, it does not restore the nutritional value.

Vito Rugani explains:

“When they make  a juice, they boil the fruit in water to make concentrate, and reduce it to a sixth of its volume. But once you’ve got a carrot concentrate, for example, you’ve destroyed everything that you could hope to have in there. The beta carotene will no longer be viable.  It’s just orange goo. 

“People are using that now and mixing it with fruit juices, to give you the marketing advantage of having a vegetable in your fruit juice, because fruit juice is on a slippery slide down. They think by adding a carrot concentrate or a vegetable concentrate, you’re going to enhance the credibility of the fruit product.”

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