St. Augustine, in his work Confessions, describes the scene when he walks in on Ambrose, the Bishop of Milan, engaged in scandalous activity.
He was… reading silently. It was a time when reading was an activity conducted aloud, usually with an audience, with the purpose of both teaching and subjecting the writing to peer review.
St Augustine takes it a step further. He describes how Ambrose habitually read silently, and carried on doing so even when others had entered the room! In other words, Ambrose was both insufferably rude, and he presaged the era of people texting while in company.
But before we get to 2018, let’s look at the biggest step change in the history of the book. No, not Gutenberg. The early books were still for teaching and learning. Most were Bibles.
The true revolution came when people began reading for themselves, and for leisure. That came with the alarming new trend among the wealthy of private bedrooms, leisure time, and reading by candlelight. By the end of the 1800s, leisure reading was aspirational. Much like owning an iPhone X today.
Is it any surprise that the novel was born in this time? While there had been many seminal words described today as the early novels, the idea of a steady stream of mass produced novels was simply not feasible before the advent of solitary and leisure reading. The novel, then, was a revolutionary, dangerous and antisocial new trend. People absorbed in their own thoughts, in their own time? Shocking!
Indeed, the Victorians thought that this would lead to women having impure thoughts, and that way lay the decline of civilisation.
Note that it wasn’t the book, but the reading of the book, that caused all the trouble.
Now factor in Edison (or Tesla) inventing the electric light, Penguin inventing the mass market paperback, and Ian Fleming inventing James Bond, and you can see the slippery slope before civilisation.
The challenge for publishers was, how do we hasten the end? The end not being the destruction of civilisation, but putting reading into the hands of every literate human being? Which amounts to the same thing, St Augustine would probably have said if he produced a revised edition of his book today. He’d probably call it Facebook Confessions.
Fortunately, where our grandparents had Edison, Penguin and Bond, we have the Internet, smartphone and 50 shades of Harry Potter. Oh, and we also have Amazon, the ebook, and the biggest deluge of self-publishing in history. You, too, can be the next author of a book that sells only one copy… If your mother has an Amazon account, of course.
For the first time in history, it’s possible to publish a book that remains entirely invisible.
What does this mean for reading?
For the moment, nothing truly changes. The debate about having a physical book in your hands versus an electronic book on a Kindle or other device is a fake debate, which distracts us from how reading will change.
In truth, the printed book is a vehicle for ego. For the author, it is palpable evidence of having authored, and in-your-face, told-you-so for everyone who said they’d never do it. For the book owner, it’s a way of showing off that they are readers.
At least, that’s the way the next generation will see it, baffled as they will be at the idea that dead trees were regarded as a superior format for reading.
Once we have leaders and governments that rediscover science and accept that we are indeed destroying the environmental, the printed book will become like the cigarette. A guilty and unhealthy pleasure, a clue to the owner being a victim of dishonest advertising, and increasingly retreating to back rooms and private places.
What will take its place? It’s easy to take the ebook, tablet reader or smartphone and draw a straight line to the future. It’s also probably wrong. Who remembers the PDA? In around 1999, research houses looked at PDA sales and projected these to grow in numbers and functionality, to the extent that they would be the dominant form of Internet access by 2005. By 2005, they were dead.
The eReader has had a longer life, since it makes a lot more sense. But it also feels like something that happened in between. In between the printed book and… what? There are clues.
So what happened to the eBook?
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