Ford has announced an investment in Pivotal, a big data and cloud-based software platform company to further enhance its software development capabilities and deliver new features to customers more quickly.
The $182.2 million investment in Pivotal aims to help drive Ford’s transition to an auto and a mobility company. Ford is continuing to focus on and invest in its core business – designing, manufacturing, marketing, financing and servicing cars, SUVs, trucks and electrified vehicles. At the same time, the company is aggressively pursuing emerging opportunities through Ford Smart Mobility – its plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.
“Expanding our business to be both an auto and mobility company requires leading-edge software expertise to deliver outstanding customer experiences,” said Mark Fields, Ford president and CEO. “Our investment in Pivotal will help strengthen our ability to deliver these customer experiences at the speed of Silicon Valley, including continually expanding FordPass® – our digital, physical and personal mobility experience platform.”
The major share of Pivotal is owned by storage giant EMC, which was in turn bought by Dell Inc last year to form Dell Technologies – a new brand unveiled at EMC World in Las Vegas this week. GE also has a small share in Pivotal after an investment – a little smaller than Ford’s – made in 2013. Microsoft has also joined as an investor in Pivotal.
Ford recently teamed up with Pivotal to deliver FordPass, an innovative consume experience platform that launched last month. FordPass will offer new customer services, like remote access to vehicles through a smartphone app, and mobility solutions, such as parking and car sharing. Innovating and iterating quickly, Pivotal and Ford IT engineers are working side-by-side to create new consumer experiences for FordPass members.
Building on this existing relationship, Ford plans to accelerate the incorporation of Pivotal’s advanced software development methodologies and technology across the IT, product development, and research and advanced engineering teams. Ford will put Pivotal’s next-generation cloud platform and analytics capabilities to use on the company’s new mobility projects – such as its on-demand Dynamic Shuttle pilot program.
“Today we are at a major inflection point in global business, and Pivotal is at the fulcrum of that change,” said Rob Mee, Pivotal CEO. “We are collaborating with iconic companies like Ford to help transform their businesses with our unique software development methodology and modern cloud platform and analytics tools. We are thrilled to create a deeper partnership with Ford through this investment as we drive its evolution to becoming both an auto and mobility company – reinventing yet again how the world moves.”
Building more software expertise
Pivotal’s advanced software development methodologies and cloud platform complement Ford’s already strong embedded software capability that supports EcoBoost® engines, the SYNC® 3 connectivity system, driver-assist technologies like active park assist and more.
Software plays a growing role in new vehicles as demonstrated by the all-new F-150 that features more than 150 million lines of code, whereas a typical smartphone operating system has approximately 12 million lines. Engineers are capitalizing on software to deliver precise control over aspects of vehicle performance such as engine and transmission calibration to improve fuel economy and for the connectivity experience by giving customers hands-free access to their smartphones through SYNC 3.
In fact, the very success of EcoBoost engine technology can be attributed to software. Software is the secret sauce to the fuel efficiency EcoBoost delivers because it allows engineers to maximize the use of each drop of fuel at a molecular level. Ford has 275 patents on EcoBoost technology and another 200 pending, with a large majority covering aspects of software controls and calibration.
“Investing in Pivotal builds on our current strengths in software development,” said Marcy Klevorn, Ford vice president and CIO, who will join the board of directors at Pivotal. “We plan to quickly add new state-of-the-art software engineering capabilities across the Ford enterprise.”
In addition, Ford and Pivotal plan to open new software labs in strategic locations in both the United States and Europe. The labs will be staffed with software architects, engineers and user experience experts – all using Pivotal’s advanced software development methodology. Ford’s investment in Pivotal is subject to customary regulatory approval.
Motor Racing meets Machine Learning
The car of tomorrow, most of us imagine, is being built by the great automobile manufacturers of the world. More and more, however, we are seeing information technology companies joining the race to power the autonomous vehicle future.
Last year, chip-maker Intel paid $15.3-billion to acquire Israeli company Mobileye, a leader in computer vision for autonomous driving technology. Google’s autonomous taxi division, Waymo, has been valued at $45-billion.
Now there’s a new name to add to the roster of technology giants driving the future.
Amazon Web Services, the world’s biggest cloud computing service and a subsidiary of Amazon.com, last month unveiled a scale model autonomous racing car for developers to build new artificial intelligence applications. Almost in the same breath, at its annual re:Invent conference in Las Vegas, it showcased the work being done with machine learning in Formula 1 racing.
AWS DeepRacer is a 1/18th scale fully autonomous race car, designed to incorporate the features and behaviour of a full-sized vehicle. It boasts all-wheel drive, monster truck tires, an HD video camera, and on-board computing power. In short, everything a kid would want of a self-driving toy car.
But then, it also adds everything a developer would need to make the car autonomous in ways that, for now, can only be imagined. It uses a new form of machine learning (ML), the technology that allows computer systems to improve their functions progressively as they receive feedback from their activities. ML is at the heart of artificial intelligence (AI), and will be core to autonomous, self-driving vehicles.
AWS has taken ML a step further, with an approach called reinforcement learning. This allows for quicker development of ML models and applications, and DeepRacer is designed to allow developers to experiment with and hone their skill in this area. It is built on top of another AWS platform, called Amazon SageMaker, which enables developers and data scientists to build, train, and deploy machine learning quickly and easily.
Along with DeepRacer, AWS also announced the DeepRacer League, the world’s first global autonomous racing league, open to anyone who orders the scale model from AWS.
As if to prove that DeepRacer is not just a quirky entry into the world of motor racing, AWS also showcased the work it is doing with the Formula One Group. Ross Brawn, Formula 1’s managing director of Motor Sports, joined AWS CEO Andy Jassy during the keynote address at the re:Invent conference, to demonstrate how motor racing meets machine learning.
“More than a million data points a second are transmitted between car and team during a Formula 1 race,” he said. “From this data, we can make predictions about what we expect to happen in a wheel-to-wheel situation, overtaking advantage, and pit stop advantage. ML can help us apply a proper analysis of a situation, and also bring it to fans.
“Formula 1 is a complete team contest. If you look at a video of tyre-changing in a pit stop – it takes 1.6 seconds to change four wheels and tyres – blink and you will miss it. Imagine the training that goes into it? It’s also a contest of innovative minds.”
Formula 1 racing has more than 500 million global fans and generated $1.8 billion in revenue in 2017. As a result, there are massive demands on performance, analysis and information.
During a race, up to 120 sensors on each car generate up to 3GB of data and 1 500 data points – every second. It is impossible to analyse this data on the fly without an ML platform like Amazon SageMaker. It has a further advantage: the data scientists are able to incorporate 65 years of historical race data to compare performance, make predictions, and provide insights into the teams’ and drivers’ split-second decisions and strategies.
This means Formula 1 can pinpoint how a driver is performing and whether or not drivers have pushed themselves over the limit.
“By leveraging Amazon SageMaker and AWS’s machine-learning services, we are able to deliver these powerful insights and predictions to fans in real time,” said Pete Samara, director of innovation and digital technology at Formula 1.
LG rethinks portable speakers
LG adds three sizes to its XBoom Go portable speaker line in a portable revision, writes BRYAN TURNER.
Portable Bluetooth speakers are fairly commonplace at a pool party because they’re battery-powered. The only issue is that louder speakers usually distort the music or break the bank. The LG XBoom aims to change this.
LG has partnered with Meridian Audio to produce great sounding speakers that can go loud without distorting the audio. Meridian Audio is an expert in high-performance, high-fidelity audio experiences. The company is best known for producing the industry’s first audiophile-quality compact disc player and provide audio equipment to McLaren and Jaguar Land Rover.
The Bluetooth software in the XBoom Go is Qualcomm aptX HD compatible, meaning that 24bit vinyl-quality audio can be played through this speaker over Bluetooth instead of standard-fidelity audio.
The major phone assistants feature on these speakers, with tethered Google Assistant or Apple Siri functionality from one’s smartphone. This makes it very convenient to use the voice assistant button to skip tracks and change music when one’s hands are wet.
Three models of the XBoom Go series – the PK3, PK5 and PK7 – offer different audio functions depending on the audio needs of the user. Best fits for these speakers are:
PK3 – The Pool Friendly Speaker: The PK3 is IPX7 water resistant, up to 1 metre for 30 minutes, making this speaker accident proof at pool parties. Boasting up to 12 hours of playback from its built-in battery, this speaker will last as long as the party.
PK5 – The Party Friendly Speaker: Even if the lunch braai turns into a midnight feast, this speaker will play throughout as its battery lasts up to 18 hours. Clear Vocal technology is added to the PK5, which reduces audio imperfections from the music for a sharper sound. It is also water and splash resistant and has a handle, allowing for it to be easily carried. Built-in LED lights which pulse with the beat of the music on this speaker provide a light show for any song.
PK7 – The Audiophile’s Speaker: With a battery life that lasts for up to 22 hours, the PK7 also contains an LED light to the rhythm of the sound. The speaker integrates a convenient handle grip that allows for it to be transported securely. The powerful PK7 Bluetooth speaker also distributes its high frequencies across two separate tweeters for more precise sonic detail.
Overall, LG’s XBoom PK portable speakers are a phenomenal set of high-quality wireless speakers.