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Experian Ascend Analytics: Big data made easy

Experian Ascend Analytics on Demand is a fully integrated big data and analytics platform, and it comes at a time when emerging data sources, advanced analytics, insight and digital transformation are top-of-mind for many decision-makers.

A recent survey found just 30% of senior decision-makers are currently making use of the full potential of data analytics software, two in five say they still base their performance on subjective opinion and instinct and 78% plan to invest in advanced analytics capabilities within the next 12 months.

Click here to read more about how Ascend Analytics can strengthen businesses.

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The software is designed to meet these needs by offering businesses of all sizes access a wide range of anonymised Experian data in combination with industry-leading analytical tools and expert consultancy support, allowing users to identify the key insights that will best serve their customers and drive growth.

Francesco Nazzarri, MD of Commercial Strategy for Experian EMEA, says: “To effectively compete in today’s economy, businesses must be able to quickly use and understand a vast range of data assets, to move at speed with their market and consistently deliver outcomes that best serve their customers.

“Ascend does exactly that. It quickly converts vast quantities of data into smart, actionable insights by leveraging the latest analytical innovation, machine learning and artificial intelligence tools.  Ascend is an important part of our suite of market-leading products, all of which will accelerate the ability of business to harness big data’s full potential.  Better still, Ascend can seamlessly integrate with PowerCurve, our leading decisioning and workflow software solution.  We’re able to help move our customers from a world where planning and implementing new strategies takes many months, towards a space where the same activities could now take just days.

“We have successfully deployed Ascend with several global clients over the last 24 months, and it has proven an extremely powerful and versatile solution – our customers are effectively using it for new product development, benchmarking and performance tracking, market expansion and to make many more intelligent decisions.”

Customers can use Ascend to build their own predictive models and make decisions by applying machine learning and AI techniques to Experian’s anonymised credit, client and alternative data. This creates a rich ‘whole of market’ view.  Its analytical machine-learning tools mine layers of content to gain deep insights about business and consumers. Results are delivered in seconds, via flexible self-service tools and visualisations suitable for senior decision makers – ie, not too tech-savvy. Ascend’s launch marks the first time that this level of tailored self-service and instant analysis has been available to many in-house analytics teams in Europe, Middle East and Africa (EMEA).

Product of the Day

HP goes large with 15-inch Chromebook

HP announced its biggest Chromebook yet with a 15-inch screen and a Num pad. These laptops, which run Google’s Chrome OS, are most likely for the number cruncher who uses web apps.

Click through to read more about the latest Chromebook.

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The HP Chromebook 15 has a 15 inch touchscreen display, and joins other Chromebook manufacturers that have also recently released 15 inch notebooks.

HP has confirmed the price of the Chromebook 15 to be $449 for the base model. Intel’s Pentium Gold 4417U processor will power the computer, with 4GB of DDR5 RAM and 64GB of storage. It also has Bang & Olufsen speakers, an HD webcam, and a backlit keyboard.

It doesn’t skimp on ports: it features a microSD card slot, 2 USB 3.1 ports, and one USB 3.1 port. HP claims the laptop can run for up to 13 hours of battery life on a single charge.

It weighs a mere 1.8kg, while dimensions on thickness have yet to be published. The laptop is confirmed to launch in the US, but HP has yet to confirm if it’s going to release this device in other markets.

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Microsoft Surface Hub 2 – 85″ panel for workspaces

Microsoft has unveiled an 85-inch model of its Surface Hub 2 interactive wall display, much larger than the original model. The product is aimed at businesses that want a smarter collaborative board.

Click here to read about the business smartboard.

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Microsoft’s Chief of Surface, Panos Panay, introduced the new 85-inch model at Microsoft’s Surface Event in New York this week, and briefly showed it between two of the Surface 2S 50-inch panels. 

The panel is likely to include features of the 2S, including a removable cartridge that will be upgraded next year. This will allow businesses to upgrade their computers with a new CPU, RAM, and GPU, and won’t have to replace the expensive display panel.

Pricing and regional availability has not yet been announced, but the company says it’ll be available in 2020.

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