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Experian Ascend Analytics: Big data made easy

Experian Ascend Analytics on Demand is a fully integrated big data and analytics platform, and it comes at a time when emerging data sources, advanced analytics, insight and digital transformation are top-of-mind for many decision-makers.

A recent survey found just 30% of senior decision-makers are currently making use of the full potential of data analytics software, two in five say they still base their performance on subjective opinion and instinct and 78% plan to invest in advanced analytics capabilities within the next 12 months.

Click here to read more about how Ascend Analytics can strengthen businesses.

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The software is designed to meet these needs by offering businesses of all sizes access a wide range of anonymised Experian data in combination with industry-leading analytical tools and expert consultancy support, allowing users to identify the key insights that will best serve their customers and drive growth.

Francesco Nazzarri, MD of Commercial Strategy for Experian EMEA, says: “To effectively compete in today’s economy, businesses must be able to quickly use and understand a vast range of data assets, to move at speed with their market and consistently deliver outcomes that best serve their customers.

“Ascend does exactly that. It quickly converts vast quantities of data into smart, actionable insights by leveraging the latest analytical innovation, machine learning and artificial intelligence tools.  Ascend is an important part of our suite of market-leading products, all of which will accelerate the ability of business to harness big data’s full potential.  Better still, Ascend can seamlessly integrate with PowerCurve, our leading decisioning and workflow software solution.  We’re able to help move our customers from a world where planning and implementing new strategies takes many months, towards a space where the same activities could now take just days.

“We have successfully deployed Ascend with several global clients over the last 24 months, and it has proven an extremely powerful and versatile solution – our customers are effectively using it for new product development, benchmarking and performance tracking, market expansion and to make many more intelligent decisions.”

Customers can use Ascend to build their own predictive models and make decisions by applying machine learning and AI techniques to Experian’s anonymised credit, client and alternative data. This creates a rich ‘whole of market’ view.  Its analytical machine-learning tools mine layers of content to gain deep insights about business and consumers. Results are delivered in seconds, via flexible self-service tools and visualisations suitable for senior decision makers – ie, not too tech-savvy. Ascend’s launch marks the first time that this level of tailored self-service and instant analysis has been available to many in-house analytics teams in Europe, Middle East and Africa (EMEA).

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Snapdragon revamps 855 Mobile Platform

Qualcomm has unveiled the Snapdragon 855 Plus Mobile Platform, which can deliver multi-gigabit 5G, gaming, artificial intelligence and virtual reality/augmented reality. The platform is likely to be adopted by manufacturers like Samsung, LG, and Sony.

Click below to read more about the platform.

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Along with connectivity enhancements, Snapdragon 855 features a boost in performance that will raise gaming to a higher level for a Qualcomm Snapdragon Elite Gaming experience — especially when gaming in the 5G arena.  

“Snapdragon 855 Plus will raise the bar for elite gamers with the increase in CPU and GPU performance and elevate experiences for 5G, gaming, AI and XR, which is something our OEM customers look to us to deliver,” said Kedar Kondap, vice president of product management at Qualcomm Technologies. “Snapdragon 855 Plus is our most advanced mobile platform to date and will build upon the success of the 2019 Android flagship Snapdragon 855 5G mobile platform.”

The platform also offers the following enhancements over Snapdragon 855: 

  • Qualcomm Kryo 485 CPU Prime core clock speed at up to 2.96GHz 
  • Qualcomm Adreno 640 GPU offers a 15% increase

It includes the Vulkan 1.1 Graphics Driver that is 20% more power-efficient than Open GL ES. The experience also features software enhancements such as Game Jank Reducer, Game Fast Loader, and Game AntiCheat Extensions. 

Users can experience faster, more responsive gaming with the 4th generation multi-core Qualcomm AI Engine, which offers a total capacity of more than 7 trillion operations per second (7 TOPs), providing a powerful blend of dedicated and programmable AI acceleration 

Commercial devices based on Snapdragon 855 Plus are expected this year. For full specifications on Snapdragon 855 Plus visit: https://www.qualcomm.com/products/snapdragon-855-plus-mobile-platform.

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Samsung Galaxy Tab S5e now out

Built for connectivity and entertainment, Samsung says the Galaxy Tab S5e packs smart features that deliver all the essentials of a high-end tablet, like a sAMOLED screen and impressive sound.

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Samsung’s latest Tab S5 device gets an e-version for the budget-conscious, high-end buyer. It features an sAMOLED screen for a brighter display experience with better colour.

“The Tab S5e is a top-tier tablet with a sleek design and powerful features,” said Justin Hume, Director of integrated mobility at Samsung South Africa. “For users who want intelligence that keeps them connected so they can get more done—as well as a big, beautiful screen for a rich, premium entertainment experience—the Tab S5e delivers.”

With its refreshed design, the Tab S5e embodies practicality and style. It has a thin 5.5mm sleek metal body and weighs 400g. It’s also ultra-portable, durable and designed to integrate into the typical user’s everyday lifestyle. It’s available in a range of fresh and modern monochromatic colours including Silver, Black, and Gold. 

The tablet’s sAMOLED display and minimised bezel allows users to have an immersive viewing experience. With its four auto-rotating stereo speakers, users can enjoy rich, wide sound, no matter how they hold it. Dolby Atmos’s 3D surround sound and AKG’s cutting-edge technology are combined to provide users with a clear and vivid audio experience. 

The tablet comes with a 7,040 mAh battery, so users can expect to watch up to 14.5 hours of video. Additionally, the Call & Message Continuity feature allows the tablet to stay connected with a Samsung phone, so users can answer incoming calls or messages on the tablet.

The device is also expandable with a smart keyboard cover. 

It is available on Takealot for R9999.

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