Black Box VR has been declared Best Startup of CES 2018 for its resistance-based virtual reality fitness experience.
The award was presented in Las Vegas by Engadget, the Official Awards Partner of the International Consumer Electronics Show, hand-selected by their judges from an estimated total of over 4,500 exhibitors at the conference. The team had also opened the show as an official 2018 CES Innovation Award Honouree, and was present at the Sands Expo Hall debuting their system to the public for the first time.
With plans to open their first boutique gym in San Francisco later in 2018, the Black Box VR studio has developed the world’s first fully automated cable resistance machine that integrates virtual reality hardware and original virtual eSport software powered by HTC Vive. Black Box VR users get an intense, time-dilated, custom workout while immersed in challenging, gamified and competitive virtual reality fitness experiences that redefine eSports into physically active vSports.
“We couldn’t be more proud to receive such a prestigious honor from the International Consumer Electronics Show and their official partners at Engadget,” said Ryan DeLuca, CEO and Co-Founder. “The worlds of fitness and immersive VR are finally coming together to help people reach their goals. This award helps us bring awareness to this revolutionary technology.” Preston Lewis, Co-Founder and CCO added, “Over the past 18 months we’ve put in an enormous amount of work to strategically combine science-backed fitness programs with the addictive qualities of gaming, immersive technologies, and innovative hardware to transform lives for the better. This award is a testament to the hard work put forth by our talented, passionate, and multi-faceted team, and we couldn’t be more thankful for this amazing recognition.”
In their coverage of the show, Engadget stated, “Black Box has big plans to change the fitness industry AND gaming while they’re at it.” Black Box VR was also nominated for Best Digital Health and Fitness Product, Best Sports Tech, and People’s Choice. Upon their decision to award Black Box VR as the winner of Best Startup, Engadget’s Senior Reporter Jess Conditt said, “Black Box VR is building the gym of the future. Using the HTC Vive, motion-tracking controllers and specially designed workout equipment, Black Box turns exercise into a video game. The plan is to set up a boutique gym in San Francisco this year, where members can strap into a game, work out and attempt to land on the local leader-boards. This is just the beginning of the VR fitness market.”
Founded by fitness fanatics Ryan DeLuca and Preston Lewis, the Black Box VR team spent years building Bodybuilding.com into the largest online supplement retailer in the world with nearly $500m in annual sales. With the collaboration of many talented individuals, they created some of the world’s most recognized supplement brands, developed chart-topping fitness mobile applications, were honored for their award-winning health and fitness campaigns, and created the world’s largest online fitness social network with over 3m members while always holding true to the mission of changing people’s lives.
In 2016 Preston and Ryan decided to start their new venture, Black Box VR, with a mission to disrupt the fitness industry once again by creating innovative products and experiences that create lasting change in people’s lives. After trying virtual reality for the first time, Ryan and Preston knew they were experiencing a magically immersive technology that, if paired with resistance training, gaming principles and high intensity cardio, will be the winning combination for people trying to reach their health & fitness goals. Black Box VR is redefining fitness as we know it.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”