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Big businesses enter a ‘post-digital’ world



The enterprise is entering a new “post-digital” era, where success will be based on an organisation’s ability to master a set of new technologies that can deliver personalised realities and experiences for customers, employees and business partners, according to Accenture Technology Vision 2019, the annual report from Accenture (NYSE: ACN) that predicts key technology trends that will redefine businesses over the next three years.

According to this year’s report, “The Post-Digital Era is Upon Us – Are You Ready for What’s Next?,” the enterprise is at a turning point. Digital technologies enable companies to understand their customers with a new depth of granularity; give them more channels with which to reach those consumers; and enable them to expand ecosystems with new potential partners. But digital is no longer a differentiating advantage ― it’s now the price of admission.

In fact, nearly three in four (74 percent) South African business and IT executives that Accenture surveyed for the report believe that digital technologies ― specifically social, mobile, analytics and cloud ― have moved beyond adoption silos to become part of the core technology foundation for their organisation.

“South Africa isn’t in the Post-Digital Era yet, but has an opportunity to ignite its growth and lead the continent,” explains Willie Schoeman, Managing Director for Accenture Technology in Africa. “There is only a small window of opportunity to truly embrace new technologies and use them wisely now. In 2019, the pace of change means you’re either the disruptor or the disrupted – there is no middle ground. That said, 2019 also presents an opportunity for both the public and private sectors to work together. Using new technologies cleverly, we can promote growth, new skills, and jobs in the process.”

Click here to read about the five emerging tech trends that companies need to succeed.

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