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Black Friday, Cyber Monday, shot the lights out

The numbers are in, and it shows that the start of holiday season shopping in South Africa saw spectacular growth

At Superbalist.com, they knew they would have their biggest Black Friday to date by 7am, when they had already received nearly 20,000 orders.  

Co-CEOs Claude Hanan and Luke Jedeikin said that, at 1 minute past midnight, there were 16,000 shoppers on-site. By 12:30am, this rose to 21,000. Jedeikin says: “Watching in real-time is a phenomenal experience. Mobile growth in particular has been huge at around 83% of revenue. The Superbalist team works really hard behind the scenes to ensure our shoppers have the best, most convenient experience. We use our data-led approach to ensure there’s a huge selection of all the items we know our shoppers are searching for.”

At that stage, the best-selling products were a Sixth Floor Antique printed rug, Pop Candy jean & top set ,and Pop Candy sneakers. This year’s most wishlisted item was Converse sneakers. 

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