Meanwhile, online deal site OneDayOnly.co.za has provided insights from its own data, to show where, when and how South Africans shopped on its site.
High traffic times included:
2018: 06:00, 8:00, 11:00 and 15:00
2019: “All the time! The biggest peak was at midnight, 6am (when our first newsletter went out) and noon (when our second newsletter went out). The second spike was expected as our Lunchtime Deal was amazing, and we sold 18 x more units than on an average Lunchtime Deal!”
The average user session on Black Friday was:
2018: 07 minutes 41 seconds (3 times longer than a regular session)
2019: Very similar to above
A regular day: 3 minutes on average
Month-on-month turnover
Up by 83% from October to November
Top 5 sellers – turnover
- Serta SertaPedic Bella Continuous Coil Technology Pillow Top Flip Free Bed Set (2 High Density Memory Foam Pillows and a Waterproof Mattress Protector Included)
- Smart 6.5″ or 8.5″ Hoverboard
- 100% Feather Duvets
- Amazon Kindle – 6″ High-Resolution Ink Display with Wi-Fi and Anti-glare Display
- Holden and Co. Genuine Leather Men’s Wallet
Top 5 sellers – units sold
- Maryke Ladies Performance Capri Workout Leggings
- 100% Feather Duvets
- Bata Men’s and Ladies Legacy Veldskoens
- Harvier York Pop-Up RFID-Blocking Card Wallet with Built-In Money Clip
- Larry’s i9 True Wireless Bluetooth Earpods with Silicone Carry Case
Most popular categories
1. Homeware, including beds, duvets and furniture.
2. Tech products
3. Apparel, including New Balance Sneakers and Bata Veldskoens.
Largest order (spend):
The biggest order placed was for just under R41,000, which included 2 couches and a kiddies game, with several customers spending over R20,000 on the day! Most people put several items in their cart at a time.
Visit the next page to see how South African kicked off Black Friday at Superbalist.
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