Cable Girls (from Spain), Suburra (from Italy) and Ingobernable (from Spain) have been listed as some of the most binged shows in South Africa; proving that great storytelling transcends borders.
When stories from different countries, languages and cultures find a worldwide platform, where the only limitation is the creator’s imagination, then unique, yet universal, stories emerge that are embraced by a global audience. Access breaks down borders.
This according to Ted Sarandos, Chief Content Officer at Netflix, who says the most practical way to bring great content to the world is to make it available to the world.
“That’s why, since 2015, all Netflix Original Content is available in 190 countries globally. When a new title is launched, all 125 million members, from Kansas to Kuala Lumpur, can enjoy it simultaneously – and watch at whatever pace they prefer since most episodes are uploaded at once. By removing the borders of time or geography, Netflix has democratised entertainment and broke the mould on traditional content ‘windows’,” says Sarantos.
Shows such as Dark (Germany) and Black Mirror (UK), acclaimed by critics and viewers alike, have demonstrated that great content has the ability to resonate with consumers locally and globally.
In a showcase in Rome this week, Netflix announced 7 new shows coming to the slate that transcend language and location with the aim of bringing great local stories to a global audience.
○ Netflix’s first Dutch original series, created by production company Pupkin will launch in 2019. In the liberal city of Amsterdam, these Dutch students have it all: youth, wealth, sex, power…and the portal to a demonic world from the Dutch Golden Age they opened by accident.
○ Mortel (France). Mortel tells the story of teenagers bound together by a supernatural force. The series will be created by Frédéric Garcia and produced by Mandarin Television.
○ The Wave (Germany). The Wave is based on the hit movie THE WAVE and inspired by real events. Produced by Rat Pack in association with Sony Pictures Television Germany.
○ Luna Nera (Italy). An original genre series about women suspected of witchcraft in 17th century Italy, created by Francesca Manieri, Laura Paolucci and Tiziana Triana, and produced by Fandango.
○ La Casa de Papel Part 3 (Spain). After the global success of Part 1 and 2 of the Spanish heist sensation, the Professor will develop new heists that will be unveiled in 2019.
○ The English Game (UK). A six-part drama about the invention of football and how those involved in its creation reached across the class divide to establish the game as the world’s most popular sport. Produced by 42 and written by Downton Abbey creator Julian Fellowes.
○ Turn Up Charlie (UK), a new Netflix original comedy series from the UK starring Idris Elba. The eight-part series is executive produced by Idris Elba and Gary Reich.
Kelly Luegenbiehl, Netflix VP Development, Local Originals summaries their approach to content, “Our strategy is not to make global content. In fact, we’ve seen that when studios try to make ‘global content’ using non-specific cities, generic styles and forced-English language dialogue than it serves no one. At Netflix, we’ve found that the more hyper-local we are then the stories naturally travel on their own because themes emerge that are universal to the human condition. Viewers don’t need to look or sound like a character to relate to them.”