Big data comes
to Soweto

In our digital world, data is everywhere. From the way we shop to the way businesses
predict trends, big data shapes the decisions that drive industries forward.
But, despite its growing importance, the field of data science remains largely male-
dominated. According to the World Economic Forum, women make up just 15% of data
professionals worldwide.

This isn’t just a matter of fairness – it’s a missed opportunity.
Diverse teams bring diverse perspectives, leading to better problem-solving, more
innovative ideas, and stronger businesses. Simply put, gender diversity isn’t just good for
representation; it’s good for business. But how do we close the gap?

A Bold Step in Soweto
On 5 February, ORT South Africa and STET (Support Teacher Empowerment Trust) took
action by launching a big data programme in Soweto, aimed at equipping young women
with skills in this field.

The goal is simple: provide access to quality education, training, and opportunities that will
break barriers and help more women step into leadership roles in the world of data science.
For many young women, the challenge isn’t just about learning technical skills; it’s about
breaking through stereotypes. The gender divides in STEM (science, technology, engineering,
and mathematics) is deeply ingrained, with men traditionally dominating these fields, while
women are steered toward humanities and service industries. As the World Bank points out,
this divide starts early and affects career choices down the line.

But change is happening.
The Power of Representation
When young women see others like themselves thriving in big data, it sends a powerful
message: You belong here. Programmes like this not only teach technical skills but also build
confidence, create mentorship opportunities, and foster a sense of belonging in the
industry.

“Big Data is the future, and STET is committed to ensuring that young people, especially
young women, have the skills and opportunities to lead the way,” says Ursula Lebuso, a
trustee of STET. “In this information age, the ability to critically analyse data is no longer a
luxury, it’s a necessity. STET’s program is providing that crucial access and opportunity.”
More Than Just Numbers

Encouraging more women to enter big data isn’t just about statistics; it’s about creating
better solutions for everyone. Research shows that gender-diverse teams collaborate
better, drive innovation, and even boost financial performance. In an industry that thrives
on fresh perspectives, we simply can’t afford to leave half the population behind, says ORT
SA.
Ariellah Rosenberg, ORT SA CEO, says: “At ORT South Africa, we believe that education is the
key to unlocking opportunities and driving meaningful change. The gender gap in big data
and technology is not just a challenge – it’s a call to action.

“Through this initiative with STET, we are equipping young women with the skills,
confidence, and support they need to excel in the digital economy. This programme is
shaping future leaders who will drive innovation and transformation in the tech industry.”
The road to gender equity in big data is long, but with initiatives like this, we’re moving in
the right direction, says Rosenberg.

“And who knows? The next big breakthrough in AI, analytics, or data-driven decision-making
might just come from a young woman who got her start in Soweto.
“Because when we invest in women, we invest in the future.”