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Big future for kids’ wearables

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The wearable computer market is growing, with new categories like wearable computers for children starting to emerge and existing form factors such as smartwatches beginning to mature, writes ERNST WITTMANN, Regional Manager for Southern Africa at Alcatel.   

Ernst Wittmann, Regional Manager for Southern Africa at Alcatel, says that smart wearables are becoming more enticing to the market as their processing power and battery life improves. In addition, specialised form factors evolve and new target markets such as smartwatches for kids are helping to drive new opportunities for the wearables market.

According to data from the International Data Corporation (IDC), total wearable shipment volumes increased 67% to reach nearly 20 million units in 1Q16. IDC attributes the sharp growth to the launch of a number of new fitness trackers and smartwatches; price reductions; and the rise of new categories such as clothing and footwear.

“The kids’ market is one new category in which we see a great deal of potential,” says Wittmann. “For example, many parents would be interested in a smartwatch for kids with basic voice, messaging and tracking functionality. Such a device can help them stay in touch with their kids and track their whereabouts, giving them peace of mind that they’re safe.”

Parents could use an app to track the child in real-time and even set up an alert if the child leaves a safe zone. Though some parents already use smartphones and location-tracking apps, wearables offer a number of advantages that make them a better match for kids. A smartwatch or smartband is always worn, and is more difficult to lose or accidently drop on the floor, says Wittmann. In addition, a wearable might be less distracting at school than a smartphone which houses the latest mobile games.

Wittmann says that in future, we could see fitness and health trackers become as popular in the children’s market as they are for adults. With many parents concerned about their kids’ adopting a sedentary lifestyle of playing games or watching TV, wearables could be used to encourage kids to become more active.

They can give their older children a measure of independence, while still knowing that they can locate them if necessary. “Wearables are simple, robust, increasingly affordable, and fun,” he adds. “They’re a perfect match for kids who love gadgets.”

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Notre Dame, Scoop Makhathini, GoT, top week in search

From fire disaster to social media disaster, the top Google searches this week covered a wide gamut of themes.

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Paris and the whole world looked on in shock as the 856-year-old medieval Catholic cathedral crumbled into ash. The tragic infernal destruction of this tourist attraction of historical and religious significance led South Africans to generate more than 200 000 search queries for “Notre Dame Cathedral” on Monday. Authorities are investigating the cause of the fire that razed the architectural icon.

In other top trending searches on Google this week, radio presenter Siyabonga Ngwekazi, AKA Scoop Makhathini, went viral when it appeared he had taken to Twitter to expose his girlfriend, Akhona Carpede, for cheating on him. Scoop has since come out to say that he was not responsible for the bitter rant and that his account was hacked. “Scoop Makhathini” generated more than 20 000 search queries on Wednesday.

Fans generated more than 20 000 search queries for “Sam Smith” on Tuesday ahead of the the British superstar’s Cape Town performance at the Grand West Casino. Smith ended up cutting his performance short that night due to vocal strain.

Local Game of Thrones superfans were beside themselves on Sunday, searching the internet high and low for the first episode of the American fantasy drama’s eighth season. “Game of Thrones, season 8, episode 1” generated more than 100 000 queries on Google Search on the weekend.

As the festivities kicked off in California with headliners such as Childish Gambino and Ariana Grande, South Africans generated more than 2 000 search queries for “Coachella” on Saturday.

South Africans generated more than 5 000 search queries for “Wendy Williams” on Friday  as it emerged that the American talk show host had filed for divorce from her husband Kevin Hunter after 21 years of marriage. Hunter has long been rumored to have been cheating on Williams, which reportedly finally led to the divorce.

Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40

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5G smartphones to hit 5M sales in 2019

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According to the latest research from Strategy Analytics, global smartphone shipments will reach a modest 5 million units in 2019. Early 5G smartphone models will be expensive and available in limited volumes. Samsung, LG and Huawei will be the early 5G smartphone leaders this year, followed by Apple next year.

Ken Hyers, Director at Strategy Analytics, said, “We forecast global 5G smartphone shipments will reach a modest 5 million units in 2019. Less than 1 percent of all smartphones shipped worldwide will be 5G-enabled this year. Global 5G smartphone shipments are tiny for now, due to expensive device pricing, component bottlenecks, and restricted availability of active 5G networks.”

Ville Petteri-Ukonaho, senior analyst at Strategy Analytics, added, “Samsung will be the early 5G smartphone leader in the first half of 2019, due to initial launches across South Korea and the United States. We predict LG, Huawei, Xiaomi, Motorola and others will follow later in the year, followed by Apple iPhone with its first 5G model during the second half of 2020. The iPhone looks set to be at least a year behind Samsung in the 5G smartphone race and Apple must be careful not to fall too far behind.”

Neil Mawston, executive director at Strategy Analytics, added, “The short-term outlook for 5G smartphones is weak, but the long-term opportunity remains huge. We forecast 1 billion 5G smartphones to ship worldwide per year by 2025. The introduction of 5G networks, by carriers like Verizon or China Mobile, opens up high-speed, ultra-low-latency services such as 8K video, streaming games, and augmented reality for business. The next big question for the mobile industry is how much extra consumers are really willing to pay, if anything, for those emerging 5G smartphones and services.”

Strategy Analytics provides a snapshot analyses for the outlook for 5G smartphone market in this Insight report: 5G Smartphones : From Zero to a Billion

Strategy Analytics provides a deep-dive into the air-interface technologies that will power phones through 2024 across 88 countries here: Global Handset Sales Forecast by 88 Countries and 19 Technologies : 2003 to 2024

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