Late to the premium video streaming game, Apple has unveiled its video streaming platform called Apple TV+.
Apple CEO Tim Cook announced yesterday that the service will feature Apple Original content, along with a redesigned Apple TV app that integrates major TV streaming platforms like Hulu and HBO directly into the Apple TV app.
In maintaining the company’s premium image, Cook claims the service will be the “destination for the highest-quality originals”. He backed the statement by handing over to multi-Oscar winning director Steven Speilberg who led the company’s “The Storyteller’s Behind” video. The video below shows off big Hollywood names, including J.J. Abrams, Jennifer Aniston, M. Night Shyamalan, Octavia Spencer, Reese Witherspoon, endorsing TV Plus.
Speilberg announced he would be bringing the 93-year-old Amazing Stories book series to TV on Apple’s streaming service. Reese Witherspoon, Jennifer Aniston, and Steve Carrell discussed their involvement in a predominantly women-hosted Morning Show that deals with “issues that are spoken about behind closed doors”. The stage was filled with major TV personalities, including Jason Momoa (Game of Thrones), Kumail Nanjiani (Silicon Valley), Big Bird (Sesame Street), and even Oprah.
Apple still has some catching up to do, because Netflix has already spent billions on acquiring and creating new content in 2019 alone.
In a move to remain competitive, subscribers to the service will have access to Apple TV+ through the new Apple TV app on iOS, Mac, Roku, Fire TV, and smart TVs from Samsung and LG, among other.
But will this service be sustainable for Apple in an already saturated market? Mark Skilton, professor of practice at Warwick Business School, said: “Apple TV is not just about seeking a new growth market, it is about a technical shift to “connected smart services” of the future that offer everything online.
“But is Apple going to beat Netflix? Even if they roll out the red carpet for movie stars, it will be a challenge for Apple to provide a compelling new TV experience.”
The service is set to launch in over 100 countries by the end of the year.
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Notre Dame, Scoop Makhathini, GoT, top week in search
From fire disaster to social media disaster, the top Google searches this week covered a wide gamut of themes.
Paris and the whole world looked on in shock as the 856-year-old medieval Catholic cathedral crumbled into ash. The tragic infernal destruction of this tourist attraction of historical and religious significance led South Africans to generate more than 200 000 search queries for “Notre Dame Cathedral” on Monday. Authorities are investigating the cause of the fire that razed the architectural icon.
In other top trending searches on Google this week, radio presenter Siyabonga Ngwekazi, AKA Scoop Makhathini, went viral when it appeared he had taken to Twitter to expose his girlfriend, Akhona Carpede, for cheating on him. Scoop has since come out to say that he was not responsible for the bitter rant and that his account was hacked. “Scoop Makhathini” generated more than 20 000 search queries on Wednesday.
Fans generated more than 20 000 search queries for “Sam Smith” on Tuesday ahead of the the British superstar’s Cape Town performance at the Grand West Casino. Smith ended up cutting his performance short that night due to vocal strain.
Local Game of Thrones superfans were beside themselves on Sunday, searching the internet high and low for the first episode of the American fantasy drama’s eighth season. “Game of Thrones, season 8, episode 1” generated more than 100 000 queries on Google Search on the weekend.
As the festivities kicked off in California with headliners such as Childish Gambino and Ariana Grande, South Africans generated more than 2 000 search queries for “Coachella” on Saturday.
South Africans generated more than 5 000 search queries for “Wendy Williams” on Friday as it emerged that the American talk show host had filed for divorce from her husband Kevin Hunter after 21 years of marriage. Hunter has long been rumored to have been cheating on Williams, which reportedly finally led to the divorce.
Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40
5G smartphones to hit 5M sales in 2019
According to the latest research from Strategy Analytics, global smartphone shipments will reach a modest 5 million units in 2019. Early 5G smartphone models will be expensive and available in limited volumes. Samsung, LG and Huawei will be the early 5G smartphone leaders this year, followed by Apple next year.
Ken Hyers, Director at Strategy Analytics, said, “We forecast global 5G smartphone shipments will reach a modest 5 million units in 2019. Less than 1 percent of all smartphones shipped worldwide will be 5G-enabled this year. Global 5G smartphone shipments are tiny for now, due to expensive device pricing, component bottlenecks, and restricted availability of active 5G networks.”
Ville Petteri-Ukonaho, senior analyst at Strategy Analytics, added, “Samsung will be the early 5G smartphone leader in the first half of 2019, due to initial launches across South Korea and the United States. We predict LG, Huawei, Xiaomi, Motorola and others will follow later in the year, followed by Apple iPhone with its first 5G model during the second half of 2020. The iPhone looks set to be at least a year behind Samsung in the 5G smartphone race and Apple must be careful not to fall too far behind.”
Neil Mawston, executive director at Strategy Analytics, added, “The short-term outlook for 5G smartphones is weak, but the long-term opportunity remains huge. We forecast 1 billion 5G smartphones to ship worldwide per year by 2025. The introduction of 5G networks, by carriers like Verizon or China Mobile, opens up high-speed, ultra-low-latency services such as 8K video, streaming games, and augmented reality for business. The next big question for the mobile industry is how much extra consumers are really willing to pay, if anything, for those emerging 5G smartphones and services.”
Strategy Analytics provides a snapshot analyses for the outlook for 5G smartphone market in this Insight report: 5G Smartphones : From Zero to a Billion
Strategy Analytics provides a deep-dive into the air-interface technologies that will power phones through 2024 across 88 countries here: Global Handset Sales Forecast by 88 Countries and 19 Technologies : 2003 to 2024