TonnUp
South African agri-tech
startup TonnUp has
launched an online trading platform designed to help farmers market and sell
their agricultural products within a structured and transparent environment.
Farmers can take control of the
pricing, marketing and distribution of their own products at a fraction of the
cost of existing marketing options. It brings buyers and sellers together in a
way that allows farmers to get maximum value for their products.
Farmers can consult with brokers or
silo owners to offer their commodities on the platform at their desired price
point. Buyers – like millers and processors – will be able to bid on these
consignments, whether there is already stock on offer or not, at all registered
delivery points. A further bonus for buyers is that they can also bid for a
preferred delivery location from where they can receive their product, if their
bid is successful.
“South Africa’s current grain
market is between 14-16 million tons, and less than 25% of that is traded in a
formal market,” says TonnUp director, Stephen Krüger.
“This means that potentially 75% of the grain crop is available to be
traded on a formal platform, with full pricing and location transparency. Our
value proposition is to bring together buyers and sellers, and to create a spot
market where everybody gets a fair deal.”
While TonnUp’s initial focus is on
the grain market, it plans to expand into other commodities, including soya,
sorghum, oil cake and even fertiliser.
Platform: Most devices with an
up-to-date Internet browser
Expect to pay: Free to register
Stockists: Visit TonnUp here to register as either a farmer or a buyer
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