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AppDate: From Sports to Spotify, apps get serious

Roundup of new apps by SEAN BACHER include SAP Sports One, Spotify for the Apple Watch, FNB nav» Home, Opera with cookie dialog popup blocker and Nando’s ordering app.

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SAP Sports One

SAP Sports One, a sports-specific cloud solution powered by SAP’s HANA platform, provides teams and administrators with a single platform for the management of teams and players by delivering analytical insights for performance optimisation. The solution was born out of a partnership between SAP and the German football team. Following the team’s victory at the 2014 FIFA World Cup, SAP was heralded as the team’s “12th Man” by the Wall Street Journal and credited with a significant contribution to the famous win.

Deployed in the cloud, SAP Sports One helps clubs and organisations digitalise sports performance management by coordinating all administrative, training and team management, scouting and medical processes. In short, it’s an app for serious sports professionals.

Platform: Most devices with an Internet connection and up-to-date Internet browser
Expect to pay: Price is available on application
Stockists: SAP Sports One is not available for download from any app store as it is a specialised application.
Those interested can get more information here: https://www.sap.com/africa/products/sports-one.html

 

Spotify for the Apple Watch

Spotify has recently brought its mobile streaming music app to the Apple Watch, allowing users to listen to music on the move without having to access their smartphone. With this new app, users can enjoy a better music experience with better control. The added ability to connect the watch to external speakers or devices using the Spotify Connect feature essentially turns the watch into a mobile DJ platform. There is also the option to listen to music and podcasts offline for when connectivity is limited or non-existent.

The app makes full use of the watch’s screen, with a clean and clutter free layout. The volume, skip, rewind and pause controls are prominently displayed, making it easy to take control of the music without getting too distracted.

Platform: An Apple iPhone connected to an Apple Watch
Expect to pay: A free download, but Spotify subscriptions need to be paid to stream and download music.
Stockists: Visit the Apple App Store.

 

FNB nav» Home
FNB’s nav» Home functionality enables FNB customers to list and sell their homes privately and securely to buyers who qualify for a home loan, while saving costs associated with the process.

The solution allows sellers and buyers to engage, arrange to view a listed property and negotiate the price via secure chat on the FNB Banking App. Sellers and buyers can also  disclose personal contact information only when they are comfortable to do so.

To date, nav» Home has over 1 million visitors and has paid out R4.7 billion worth of home loans.

Platform: Android and iOS
Expect to pay: A free service, but users must bank with FNB
Stockists: Visit the store linked to your device.

 

Opera for Android with cookie dialog popup blocker
Opera for Android, with a cookie dialog blocker built in, means that one’s mobile browsing experience will become cleaner and neater, allowing one to focus on content while still being confident of online safety and privacy.

The cookie dialog blocker can be switched on in the browser settings. To configure the feature, go to Settings, tap on “Ad blocking”, and you find the switch to toggle it on or off.

When enabled by the user, the cookie alert blocker will hide dialogues but will not block websites from setting any cookies. To control cookie behaviour, the Opera browser has a dedicated setting that allows users to choose between accepting all or no cookies,  or blocking any third party cookies.

Opera for Android now also has home screen short cuts. Users with an Android 7.1 operating system or later can do a long tap on the “O” logo on the phone’s home screen and navigate through the new home screen shortcuts. These shortcuts allow a user to start a new search, scan a QR code or open a new private tab. In addition, one can now long tap on the “+” new tab button, and open a shortcut to a website on the device’s home screen.

Platform: Android 7.1 or higher
Expect to pay: A free download
Stockists: Visit the Google Play Store

 

Nando’s ordering app
The Nando’s ordering app allows users to place orders via voice or text. Its simple design means that users can order something like a hot chicken with fries and a coke without having to scroll through endless individual menu items and tick what they want.

All they have to do is place their order in simple English. An artificial intelligence engine running in the back-end makes sense of this, adds all the items to the basket and sends them directly to the checkout section, where payment is made. The AI engine also remembers a user’s previous ordering preferences and so brings those up as soon as the app is opened.

In addition, users can place their order for a specific time in the future, meaning they don’t have to scramble around placing an order when their stomachs start grumbling. Deliveries can be tracked in real time.

Platform: Android, iOS or directly through the Nando’s website
Expect to pay: A free download
Stockists: Visit the store linked to your device

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Millennials turning 40: NOW will you stop targeting them?

It’s one of the most overused terms in youth marketing, and probably the most inaccurate, writes ARTHUR GOLDSTUCK

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One of the most irritating buzzwords embraced by marketers in recent years is the term “millennial”. Most are clueless about its true meaning, and use it as a supposedly cool synonym for “young adults”. The flaw in this targeting – and the word “flaw” here is like calling the Grand Canyon a trench – is that it utterly ignores the meaning of the term. “Millennials” are formally defined as anyone born from 1980 to 2000, meaning they have typically come of age after the dawn of the millennium, or during the 21st century.

Think about that for a moment. Next year, the millennial will be formally defined as anyone aged from 20 to 40. So here you have an entire advertising, marketing and public relations industry hanging onto a cool definition, while in effect arguing that 40-year-olds are youths who want the same thing as newly-minted university graduates or job entrants.

When the communications industry discovers just how embarrassing its glib use of the term really is, it will no doubt pivot – millennial-speak for “changing your business model when it proves to be a disaster, but you still appear to be cool” – to the next big thing in generational theory.

That next big thing is currently Generation Z, or people born after the turn of the century. It’s very convenient to lump them all together and claim they have a different set of values and expectations to those who went before. Allegedly, they are engaged in a quest for experience, compared to millennials – the 19-year-olds and 39-olds alike – supposedly all on a quest for relevance.

In reality, all are part of Generation #, latching onto the latest hashtag trend that sweeps social media, desperate to go viral if they are producers of social content, desperate to have caught onto the trend before their peers.

The irony is that marketers’ quest for cutting edge target markets is, in reality, a hangover from the days when there was no such thing as generational theory, and marketing was all about clearly defined target markets. In the era of big data and mass personalization, that idea seems rather quaint.

Indeed, according to Grant Lapping, managing director of DataCore Media, it no longer matters who brands think their target market is.

“The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research. While this type of customer segmentation was – and remains – important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.

“Where customer research gives us an indication of who the audience is, data can tell us exactly what they want and how they may behave.”

Netflix, he points out, is an example of a company that is changing its industry by avoiding audience segmentation, once the holy grail of entertainment.

In other words, it understands that 20-year-olds and 40-year-olds are very different – but so is everyone in between.

* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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Robots coming to IFA

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Robotics is no longer about mechanical humanoids, but rather becoming an interface between man and machine. That is a key message being delivered at next month’s IFA consumer electronics expo in Berlin. An entire hall will be devoted to IFA Next, which will not only offer a look into the future, but also show what form it will take.

The concepts are as varied as the exhibitors themselves. However, there are similarities in the various products, some more human than others, in the fascinating ways in which they establish a link between fun, learning and programming. In many cases, they are aimed at children and young people.

The following will be among the exhibitors making Hall 26 a must-visit:

Leju Robotics (Stand 115) from China is featuring what we all imagine a robot to be. The bipedal Aelos 1s can walk, dance and play football. And in carrying out all these actions it responds to spoken commands. But it also challenges young researchers to apply their creativity in programming it and teaching it new actions. And conversely, it also imparts scholastic knowledge.

Cubroid (Stand 231, KIRIA) from Korea starts off by promoting an independent approach to the way it deals with tasks. Multi-functional cubes, glowing as they play music, or equipped with a tiny rotating motor, join together like Lego pieces. Configuration and programming are thus combined, providing a basic idea of what constitutes artificial intelligence.

Spain is represented by Ebotics (Stand 218). This company is presenting an entire portfolio of building components, including the “Mint” educational program. The modular system explains about modern construction, programming and the entire field of robotics.

Elematec Corporation (Stand 208) from Japan is presenting the two-armed SCARA, which is not intended to deal with any tasks, but in particular to assist people with their work.

Everybot (Stand 231, KIRIA) from Japan approaches the concept of robotics by introducing an autonomous floor-cleaning machine, similar to a robot vacuum cleaner.

And Segway (Stand 222) is using a number of products to explain the modern approach to battery-powered locomotion.

IFA will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019. For more information, visit www.ifa-berlin.com

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