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MWC: LG G6 offers new 18:9 phone format

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At this year’s Mobile World Congress, LG unveiled its latest flagship smartphone – the G6. Among other features, the device offers a 5.7” QHD+ display with an 18:9 screen aspect ratio.

At Mobile World Congress in Barcelona this week, LG Electronics revealed that its latest smartphone, the G6, has a new display format with an 18:9 screen aspect ratio.

“Designed in response to consumer feedback and user opinions, the G6is a back-to-basics approach to premium smartphones, with a focus on the features consumers want, most notably a big screen that actually fits in one hand,” the company said in a statement..

LG provided the following information:

The LG G6 comes with a 5.7-inch QHD+ (2,880×1,440 resolution) Full Vision display, and for the first time ever in a smartphone, an 18:9 screen aspect ratio. Compared to conventional 16:9 aspect ratio displays, the 18:9 format offers more viewing space and more immersive experience when streaming videos and playing games. In a G6 Game Collection promotion for G6 buyers, in-game content with a retail value of up to a total of US$200 for six games – Temple Run 2, Spider-Man Unlimited, Crossy Road, SimCity BuildIt, Cookie Jam and Genies & Gems – on Google Play, are offered for free. The games take full advantage of the G6’s immersive Full Vision display and single-handed ease of use.

Even with the large screen featured on the G6, the smartphone is easy to hold and unlike other phones with a similar screen size, the LG G6 fits comfortably in one hand, giving you a big screen experience without the inconvenience of a big phone. In fact, ergonomics research teams led by Dr. Andris Freivalds at Pennsylvania State University and Dr. Ji Yong-guat Yonsei University tested the LG G6 for stability when holding the phone, comfort in various postures and actions, as well as muscle fatigue when using the smartphone for long periods. The LG G6 received the highest marks in all test categories.

Sculpted from aluminum and glass, which comes in platinum, the LG G6 features a minimalist design that’s sleek all-round and perfectly smooth to the touch. The metal frame that wraps around the perimeter of the phone imparts solidity in style with a soft matte finish and the back is perfectly flat, with no camera bump to avoid or protect. Complimented by narrow bezels, the upper bezel was minimized by rearranging the camera, sensor and speaker in a row on the front upper side. The rounded corners of both the body and display not only unify the design but also dispersing the impact if the phone is dropped.                           

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The LG G6 is the first smartphone to feature Dolby Vision technology. But not only does it support Dolby Vision, the G6 also supports HDR 10, both of which are standards for High Dynamic Range (HDR), the picture quality technology which allows for a wider range of color and luminosity, wherein both the darkest and the brightest areas are more vivid, revealing greater detail for a truly immersive viewing experience.

With smartphone screen sizes getting bigger and the speed of the Internet becoming faster, LG decided to support two HDR standards for viewers to have access to as much content as possible. With HDR content from Netflix and Amazon on the rise, watch popular shows in stunning HDR quality on the LG G6. Amazon will also increasingly create 18:9 content for a cinematic viewing experience on the 18:9 QHD+ display.

With the LG G6, you don’t need to ask people in the picture to reposition, cram together or find another place to stand in order to get everything in, simply choose between standard and wide angle settings. And with dual 13MP rear cameras, including a 125-degreelens on the wide angle, the LG G6 captures panoramic shots that regular phones cameras can’t. The G6 delivers an outstanding and unique camera experience by creating seamless transitions when zooming in and out between the wide-angle and standard camera lenses even during 4K video capture. The G6 also comes with an expanded 100-degree field of view with its 5MP front camera, which means users can take selfies or wefies without the need for a selfie stick. Plus, the wide angle camera reduces edge distortion, which makes for more natural images.

Square Up and Share

And to view selfies, wefies, wide angle pictures and even the ones in the new Square Camera Mode, recent LG G6 photos appear in one window in film mode which means users don’t need to move to their gallery to review them. The G6 provides a Square Camera function which divides the 18:9 ratio display into two identical squares. The LG G6 can also take perfectly square photos in 1:1ratio, ideal for Instagram, Snapchat and other social media apps. Users can also choose other ratios such as 4:3, 16:9 and 18:9. Users can also take pictures in 1:1 ratio in one window, while checking, editing and uploading pictures in another window immediately after shooting. What’s more, users can create GIFs by combining between 2 and 100 photos from the gallery.

The LG G6 can go just about anywhere without worry thanks to its IP68 water and dust resistance that makes it safe to be immersed in up to 1.5 meters of water for as long as 30 minutes. You can worry less about accidental drops and other rough environments during everyday use because the LG G6 has been designed and built to be dependable even when the going gets rough.

And the LG G6 not only meets international testing standards but also endures further tests for high temperatures and nail penetration and uses a proprietary technology that dissipates heat via an internal heat pipe, the first in an LG smartphone. To further disperse heat inside the unit, LG engineers positioned the components most prone to overheating as far from each other as possible.

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“The LG G6 offers users new visual and manual experiences, as it marries an expanded screen with the convenience of one-handed use,” said Juno Cho, president of LG Electronics Mobile Communications Company. “LG will continue to lead smartphone innovation with a focus on convenience and reliability in order to exceed consumer expectations.”

Key Specifications: 

  • Chipset: Qualcomm Snapdragon 821 Processor
  • Display:5.7-inch 18:9 QHD+FullVision Display(2880 x 1440 / 564ppi)
  • Memory:4GB LPDDR4 RAM / 32GB or 64GB UFS 2.0 ROM / MicroSD (up to 2TB)
  • Camera: Front 5MP Wide (F2.2 / 100°)
    Rear Dual: 13MP Wide (F2.4 / 125°) / 13MP Standard OIS 2.0 (F1.8 / 71°)
  • Battery:3,300mAh (embedded)
  • Operating System:Android 7.0 Nougat
  • Size:148.9 x 71.9 x 7.9mm
  • Weight: 163g
  • Network: LTE-A 3 Band CA
  • Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.2 BLE / NFC /USB Type-C 2.0 (3.1compatible)
  • Colors: Astro Black / Ice Platinum /Mystic White
  • Other:Water and Dust Resistant /Fingerprint Sensor / UX 6.0 / Dolby Vision™/HDR10 / Qualcomm Quick Charge 3.0 / 32-bit Hi-Fi Quad DAC

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Projection tech transforms retail

By TIMOTHY WILSON, visual imaging business account manager at Epson South Africa

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Display designs, such as those found in retail stores, are no longer confined to static visuals on pull-up banners, 2D print and posters. The increasingly popular use of projection technology has ushered in new and exciting ways to create immersive displays using rich media and high-quality visual content to go beyond the four walls of traditional marketing.

In the past, projectors were lamp-based and prone to failure when used in a harsh environment, such as a retail store. Today, newly introduced laser projection technology has unlocked a range of capabilities.

Transforming the way brands engage with audiences

Creative techniques such as projection mapping, which can be described as the projection of video, animation and other colourful displays onto 3D surfaces, have completely transformed the way brands engage with audiences and can live in retail spaces, concert halls and even sports stadiums.

Projection mapping offers venues wide-spread creativity in using lighting in small or large environments, as was the case with Epson’s showstopping kinetic portal, which implemented projection mapping on a 360 degree vortex at the largest AV and systems integration show in the world – Integrated Systems Europe 2019. Driven by a new, affordable generation of projectors, mapping not only covers flat walls and traditional projections screens but also irregular shapes, objects, and even entire building façades.

When projecting on a larger scale, such as at events and music concerts, the process of visually combining several projectors to display one single seamless image might sound simple enough in principle but can prove to be a challenging task in reality. To overcome this challenge, experiential marketers are adopting the use of image edge blending, which refers to the process of stacking multiple projectors to create a single overlapped projection that appears continuous and clear.

It’s due to these advancements that displays in retail and events no longer pivot just on aesthetic appeal but can now deliver immersive consumer experiences that drive engagement and increase foot traffic. This is starting to drastically change the way that retailers, events and even restaurants host, engage, entertain and communicate with their audiences.

Projection is driving growth in experiential marketing

Consumer interest in the transition towards projection has seen this technology take centre stage at leading retailers such as Mall of Africa, events by brands such as ABSA and restaurants like Saint, transforming their environments into immersive spaces through projection that displays captivating imagery and video.

Saint restaurant in Sandton has pushed the boundaries of branding and displays, transforming all surfaces into a visual delight. Patrons entering the restaurant are greeted by a visual experience within a dome, featuring a series of moving, constantly changing artworks – such as a starry night sky or a replica of the Sistine Chapel – projected onto walls and the ceiling.

In fact, EventTrack research, which showcases the current state of marketing around the globe, highlights the continuous growth of event and experiential marketing. It notes that high-quality projection technology, more specifically its ability to emit stunning visual experiences, has grown in popularity to become the go-to tool for event organisers and retailers looking to captivate and engage with consumers.

The future of projection technology

Projection technology has proven to be an outstanding, much more cost-effective and reliable form of marketing collateral – setting an entirely new standard for high-resolution projection.

Sandton City recently embraced this market-leading technology with the installation of a virtual aquarium in its Centre Court. This installation centred on creating a 3D mapping concept that enabled shoppers to select an undersea creature from a touchpad to swim across digitised hoarding.

With capabilities to meet the demands of large-scale projection and the ability to effectively transform the way brands remain visible at shopping malls, restaurants and retail spaces – the unprecedented imaging power of projection technology has set a considerably high bar when it comes to retail and event displays. 

Epson, which is not only pioneering imaging technology and innovative projection solutions, is also the market leader when it comes to high lumen laser projection, having recently announced its 30,000 lumens laser projector (EB-L30000U) which will officially launch in 2020. This high-end installation laser projector, complete with 4K enhancement, is aimed at rental and staging companies, hospitality markets and visitor attractions, which is yet another progressive step towards transforming the way marketers engage with their consumers in the 21st century. 

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GoFundMe hits R9bn in donations for people and causes

The world’s largest social fundraising platform has announced that Its community has made more than 120-million donations

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GoFundMe this week released its annual Year in Giving report, revealing that its community has donated more than 120-million times, raising over $9-billion for people, causes, and organisations since the company’s founding in 2010.

In a letter to the GoFundMe community, CEO Rob Solomon emphasised how GoFundMe witnesses not only the good in people worldwide, but their generosity and their action every day.

“As we enter a new decade, GoFundMe is committed to spreading compassion and empathy through our platform,” said Solomon in the letter. “Together, we can bring more good into the world and unlock the power of global giving.”

The GoFundMe giving community continues to grow with both repeat donors and new donors. In fact, nearly 60% of donors were new this year. After someone makes a donation, they continue to engage with the community and give to multiple causes. In fact, one passionate individual donated 293 times to 234 different fundraisers in this past year alone. Donations are made every second, ranging from $5 to $50,000. This year, more than 40% of donations were under $50.

GoFundMe continues to be a mirror of current events across the globe. This year, young changemakers started the Fridays for Futuremovement to fight climate change, which led to a 60% increase in fundraiser descriptions mentioning ‘climate change’. Additionally, the community rallied together to support one another during natural disasters like Hurricane Dorian and the California wildfires, where thousands of fundraisers were started to help those in need.

The report includes a snapshot of giving trends from the year based on global GoFundMe data. It also includes company milestones from 2019, such as launching the company’s non-profit and advocacy arm, GoFundMe.org, and introducing GoFundMe Charity, which provides enterprise software with no subscription fees or contracts to charities of every size.

Highlights from GoFundMe’s 2019 Year in Giving report include:

  • Global giving trends and data
  • Top 10 most generous countries
  • Top 10 most generous U.S. states and cities
  • Biggest moments in 2019

To view the entire report, visit: www.gofundme.com/2019

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