Online Shopping 2012: The Tweetnote

MasterCard yesterday released the findings of its Online Shopping 2013 Survey, in conjunction with World Wide Worx. ARTHUR GOLDSTUCK presents a ‚”Tweetnote‚” a presentation in 10 tweets of the new research.

At a conference in Cape Town yesterday, MasterCard released the findings of its Online Shopping 2013 Survey, in conjunction with World Wide Worx. Arthur Goldstuck (@art2gee on Twitter) presented the findings, framing them in the context of new World Wide Worx research.

Here is the ‚”Tweetnote‚” a presentation in 10 tweets containing highlights of the report.

The following is a tweetnote presentation (10 tweets on a topic) on the @MasterCardNews #OnlineShopping 2013 Survey, released yesterday.

1. @MasterCardNews yesterday released #OnlineShopping 2013 findings in the context of @WorldWideWorx online retail data.

2. @MasterCardNews #OnlineShopping 2013 shows 54% (2011: 58%) of highly active SA Internet users are shopping online.

3. @WorldWideWorx shows active Internet users rising fast. 2012 3,9m: 2013 4,6m. Reason for decline in #OnlineShopping is as % of users.

4. @WorldWideWorx research shows SA #OnlineShopping reached R3,3bn in 2012: likely to grow about 25% to R4,4bn in 2013.

5. Key stat from @MasterCardNews #OnlineShopping 2013: 91% of online shoppers are satisfied with the experience.

6. Most visited retail sites in #OnlineShopping 2013: 1. @Kalaharicom 2. @Groupon_ZA 3. @Amazon 4. @bidorbuy_co_za 5. @TakeALot

7. @MasterCardNews #OnlineShopping 2013 shows average user spent most on air tickets, travel, hotels, and concert tickets.

8. @MasterCardNews #OnlineShopping 2013 main incentives to buy: payment options, prices, delivery cost, reputation, returns.

9. #OnlineShopping 2013 shows only 12% of online shoppers buy via mobile. Confirms @WorldWideWorx Mobility 2012 findings.

10. @MasterCardNews #OnlineShopping 2013 shows foreign sites’ share of SA purchase occasions has dropped from 34% to 29%.

Thank you for following the @MasterCardNews and @WorldWideWorx

#OnlineShopping tweenote. The presentation is now available on @GadgetZA

* For more details on the MasterCard research, with commentary from Arthur Goldstuck, see http://www.mygadget.co.za/pebble.asp?relid=6669.