US e-Christmas hits $28bn

comScore has reported that this year’s holiday season retail e-commerce spending for the first 49 days of November ‚ December 2010 has reached $28.36 billion. The most recent week (week ending Dec. 19) reached $5.5 billion in spending, an increase of 14 percent versus the corresponding week last year.

comScore has reported holiday season retail e-commerce spending for the first 49 days of the November ‚ December 2010 holiday season.

For the holiday season-to-date, $28.36 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 19) reached $5.5 billion in spending, an increase of 14 percent versus the corresponding week last year. The final shopping weekend before Christmas reached $900 million in retail e-commerce spending, representing a strong 17-percent growth rate versus last year.

2010 Holiday Season To Date vs. Corresponding Days* in 2009 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. ‚ Home/Work/University Locations Source: comScore, Inc.

__________________________________________________________________________ . Millions ($) 2009 2010 Percent Change November 1 ‚ December 19 $24,504 $28,360 12% Thanksgiving Day (Nov. 25) $318 $407 28% Black Friday (Nov. 26) $595 $648 9% Cyber Monday (Nov. 29) $887 $1,028 16% Green Monday (Dec. 13) $854 $954 12% Free Shipping Day (Dec. 17) $586 $942 61% Final Shopping Weekend (Dec. 18-19) $767 $900 17% Week Ending Dec. 19 (Dec. 13-19) $4,803 $5,499 14% ____________________________________________________________________________ *Corresponding days based on corresponding shopping days (November 2 through December 20, 2009)

‚Spending growth has remained strong right through the final shopping weekend of the holiday season,‚ said comScore chairman Gian Fulgoni. ‚The growth rate of 17 percent witnessed during the final weekend capped off the heaviest online spending week of all time at $5.5 billion. Although there are still nearly two weeks remaining before the end of the year, holiday spending is inching very close to the total for the entire 2009 holiday season, a sign of just how much the online retail landscape has improved in the past year.‚

Weekly Online Holiday Retail Sales