Social media insights gathered from Salesforce show that despite the growing smartphone penetration in South Africa, citizens still used computers to discuss issues like if President Jacob Zuma will #PayBackTheMoney.
Despite the growing penetration of smartphones in South Africa, the country’s social media users still seem to be using their office computers and connectivity to discuss burning issues such as whether President Jacob Zuma should and will #PayBackTheMoney. And the Economic Freedom Front’s (EFF’s) ability to mobilise supporters on the streets is helping it to dominate the social conversations about Nkandla.
Those are among the key insights from social media data gathered and analysed in the Salesforce Marketing Cloud Social Studio software by 25AM. The online media agency analysed social media conversation about the president’s home improvement woes between 1 December 2015 and 10 February 2016. The Presidency issued a statement at around 10:20pm on 2 February, in which President Zuma offered to pay back some of the money.
But conversation about the topic only started to surge when South Africans went to work on the morning of 3 February, peaking between lunchtime and 6pm. Twitter dominated the conversation around hashtags such as #PayBackTheMoney and #NkandlaPayback. From 1 December 2015 to 3 February 2016, there were 16 339 mentions of the #PayBackTheMoney hashtag, 99% of them on Twitter. Comments with a negative sentiment outweighed positive mentions by more than two to one.
By 10 February – when the Constitutional Court heard arguments from counsel representing the Democratic Alliance and the EFF about why the Public Protector’s findings should be binding – #PayBackTheMoney had 22 776 mentions on social media. #SONA – short for State of the Nation Address – had only 10 624 mentions during the same timeframe.
The conversation on Twitter was driven by news coverage of the topic, with discussion centred on keywords such as Malema, EFF, Guptas and Zuma. “What we take from this is that South Africans rely on the media for information, but take their discussions about the news to Twitter,” says 25AM CEO, Andre Steenekamp. “Perhaps with so many mainstream publications disabling user comments they have nowhere else to go.”
Steenekamp notes that most people are discussing topics such as Nklanda during the working day, indicating that they still prefer composing their commentary on an office computer’s keyboard. “For the two months leading up to the Presidency’s statement, discussion around #PayBackTheMoney was relatively muted,” he adds. “South African Twitter users like to weigh in when the topic is really hot.”
The DA and the EFF both worked hard to drive social media conversations on the topic as the Constitutional Court heard their legal representatives’ arguments. But the EFF dominated the conversation, largely because its supporters turned out in droves outside the court to protest against the President.
Welcome to world of 2099
The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.
Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.
This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.
Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.
As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.
“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”
The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.
“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”
Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube
Street art goes electric
Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.
The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.
The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.
D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.
D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.
“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”
As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.
Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”
Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”